The Use of Awe-Inspiring AI Technology Made Revolutionary Results Happen
Some Writers Love Attractive AI Technology — Others Hate It Article Four of a Four Article Series. DEP AI vs. HI book
Introduction
Welcome back: this is our final article in this four-article series; in this article, we will cover more about AI tools, personalized content and targeting, challenges and limitations of AI writing tools, and some final thoughts, and then we provide you with a reference list. There are many different sources of information about AI. We are happy you joined us for the articles in this series.
More About AI tools
AI writers can help businesses reduce the number of writers they need and improve operational synergies. Businesses that use an AI tool don’t require as many editors, proofreaders, or writers.
AI tools can help shorten research and streamline the writing process. Writers can use them as more sophisticated search engines that can pull relevant data and informational resources writers build from and spiff up to produce a cohesive, well-written piece of content from scratch.
Having AI tools available to be used by writers should not equal the effect of doing away with all writing jobs for a company. Writers should still be responsible for fact-checking and that style and brand voice are correct and consistent.
Companies can save operational costs and help refocus a company’s efforts on hiring and retaining more experienced writers. Those writers can produce high-quality content using AI to streamline their writing process and boost productivity. (Kumar, 2022) (49, 50)
Personalized Content and Targeting
Many believe that the future of content marketing is personalized content and targets AI writing technology.
Content marketers, creators, and companies can leverage AI writing tools to personalize content, such as ad copy and blog posts, to suit their target audience’s tastes, preferences, and cultural milieu.
AI tools can create specific content that delivers value and resonates with a particular segment at just the right time. AI can create dynamic, personalized, localized content for marketing campaigns suited to audiences’ tastes and preferences.
A constant stream of business customers might experience marketing content on a 24/7 basis. In marketing, if an ad doesn’t speak the correct language, it won’t “hit” the necessary pain points a particular audience might have. Not using the proper language and not dealing with the pain points means the ad is less apt to engage them.
The writer must build rapport with the audience by personalizing the message to meet reality. When creating content, writers must provide better results as AI matures. (Speedybrand.io, 2023) (51)
Challenges and Limitations of AI Writing Tools
Some of the critical challenges of depending on AI writing software include:
Reliability Concerns
The writer who uses an AI writing assistant must proofread, fact-check, edit for accuracy, engage with the audience, and ensure the human reader is the focus. Human reader’s needs are critical to why the written word resonates.
AI writing tools require human direction to work at their best. AI writing tools aren’t flawless, and contextual or factual slip-ups happen.
Check numbers, quotes, dates, other facts, and information by cross-checking on Google with another reliable source. (Team, 2023) (52,53)
Relatability Concerns
Machine learning algorithms need more human touch, creative flair, and cultural and intellectual nuance underpinning their content. AI writing tools are as good as their algorithms and the quality of their users’ inputs.
Human writers have a vast, relatable base of experiences, emotions, and knowledge that other humans can identify with and invest in. AI tools do not replicate the same emotional gravitas that human intellect can put to paper.
AI writers cannot write with the emotional depth and experience that hook readers in and leave them wanting more. AI cannot mimic the human cognition of linking words with context and grasp a particular subject’s complexities and grey areas. (Zimmerman et.al., 2023) (54, 55)
Cognition
Writing provided through HI requires cognition. Cognition involves acquiring knowledge and understanding through thought, experience, and the senses. Cognition consists of using all aspects of intellectual functions and processes. Perception, attention, thinking, imagination, intelligence, knowledge formation, memory and working memory, judgment and evaluation, reasoning and computation, problem-solving and decision-making, comprehension, and language production. (“Cognition,” 2024) (56)
Based on what I know through research and my limited use of AI, I need help seeing where AI has most of these capabilities. That said, I do not see AI taking over the writer’s business at any point, either now or in the future.
Final Thoughts
Today. AI has reached an acceptance and popularity not seen before. I believe we are about to see an emergence of AI-generated, curated, and personalized content on a scale we’ve never seen.
The development of AI-enabled writing software could one day capture the human factor. It would replicate the intuition, creativity, and nuance of human-written content provided now. AI writing assistants can produce even more significant amounts of content with the barest minimum of human input required.
AI writing tools offer content creators and writers the unparalleled advantage of unlocking new levels of productivity, efficiency, and quality in their work and improving every aspect of their writing process.
It is difficult, if possible, to expect AI not to impact the written word in the future. Many writers who believe AI cannot offer anything of value need to grasp the accurate picture. Technology that allows AI to perform many human intelligence capabilities has yet to be created. We must consider its impact on social media platforms or writing articles on reader applications such as Medium.com.
I am but one voice crying out in the wilderness of the writer’s world. I believe that humans can and may always be able to provide writing that convinces, educates, informs, and sells. My vote would be for using AI to perform tasks that take so much time for writers to perform, such as research, suggesting edits, making changes to the written document once approved by the writer, improving clarity, correcting punctuation, developing reference lists, and citing sources within the article, story, or other written matter.
HI and AI can have a positive, cooperative relationship and should complement each other. I don’t think writers should give up their written product because AI needs to be more intelligent or capable. Expecting AI to do everything humans do in the writing process is a massive leap in capability. AI is not able to do this now.
Conclusion
In this article we covered more about AI tools, personalized content and targeting, challenges and limitations of AI writing tools, and some final thoughts, and then we provide you with a reference list.
In this article series, we examined the topics of intelligence, human intelligence, and artificial intelligence. We also looked at emotional intelligence, social intelligence, moral intelligence, different types of human intelligence, bodily-kinesthetic intelligence, linguistic intelligence, and logical mathematic intelligence.
We saw the different types of artificial intelligence, deep learning, three kinds of AI based on capability, types of AI functionality, theory of mind AI, self-aware AI, additional capabilities and practical applications of AI technologies, capabilities of AI, advantages, and disadvantages of using AI, benefits of using AI writing tools, personalized content and targeting, challenges and limitations of AI writing tools, and final thoughts.
Again, many thanks for taking the time to read this series. We hope we have provided some useful information. We welcome any constructive thoughts you may have with respect to the series.
Reference List
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