The Trials and Tribulations of Social Marketing for an E-Commerce

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have only made 10 sales and the first week isn’t finished yet. I guess it’s better than zero sales, right?</p><p id="f91e">I started thinking outside the box and have reverted back to an old-fashioned approach to marketing: flyer distribution. I missed a golden opportunity by not thinking of this before Fat Tuesday, but you live and learn. Regardless, it’s never too late to advertise.</p><p id="dde5">I researched the average cost of effective advertising per month. Nine-thousand dollars. Let me repeat that numerically…$9,000 USD. Let’s just say awareness of the business will be a slow crawl until I am able to massively distribute and get the word out.</p><p id="74dc">The downside of small businesses trying to establish a footprint is the obvious: costs. There is also the concern of little to no established credit and limits to the resources small businesses have. I have thought about maybe “hiring” an influencer to become a brand ambassador, bu

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t who is approachable and empathetic to small business owners?</p><p id="dcbb">I ask these questions aloud, hoping for the response I want. No matter what, I am ready to accept the challenge of marketing my business, my baby, and push the limits until I get the desired results.</p><div id="72ac" class="link-block"> <a href="https://levoirlewis.medium.com/membership"> <div> <div> <h2>Join Medium with my referral link - Le Voir N. Lewis</h2> <div><h3>As a Medium member, a portion of your membership fee goes to writers you read, and you get full access to every story…</h3></div> <div><p>levoirlewis.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*HTJWNfbWSn4xkXnZ)"></div> </div> </div> </a> </div></article></body>

I see the end result of my business becoming successful, but I can’t see the journey.

Business owners have often stated how they visioned the end results of their success. They saw their business flourishing before a thought or plan went into the foundation. It’s similar to writers who write the end to their manuscript first before diving into the plot and character developments.

I have seen my end result. I know my business will be successful, but after spending a combined total of $200 in ads on Facebook, Google, YouTube, TikTok, and now Twitter, I have only made 10 sales and the first week isn’t finished yet. I guess it’s better than zero sales, right?

I started thinking outside the box and have reverted back to an old-fashioned approach to marketing: flyer distribution. I missed a golden opportunity by not thinking of this before Fat Tuesday, but you live and learn. Regardless, it’s never too late to advertise.

I researched the average cost of effective advertising per month. Nine-thousand dollars. Let me repeat that numerically…$9,000 USD. Let’s just say awareness of the business will be a slow crawl until I am able to massively distribute and get the word out.

The downside of small businesses trying to establish a footprint is the obvious: costs. There is also the concern of little to no established credit and limits to the resources small businesses have. I have thought about maybe “hiring” an influencer to become a brand ambassador, but who is approachable and empathetic to small business owners?

I ask these questions aloud, hoping for the response I want. No matter what, I am ready to accept the challenge of marketing my business, my baby, and push the limits until I get the desired results.