Summary

Jeff Herring reveals seven key strategies for crafting effective calls to action in articles to increase traffic, subscribers, and profits.

Abstract

In the article, Jeff Herring emphasizes the importance of a well-crafted call to action (CTA) for maximizing the effectiveness of articles in driving traffic, gaining subscribers, and increasing profits. He outlines seven secrets to creating more profitable CTAs, focusing on reader-centric content, avoiding hype, using invitational language, offering value in exchange for reader engagement, ensuring a seamless flow within the article, inviting readers to take the next success step, and subtly incorporating branding at the end. Herring illustrates these principles with examples and encourages readers to visit his content for further insights.

Opinions

The author believes that a common mistake is making the CTA about the writer rather than focusing on the reader's benefits.
Herring advises against using hype in CTAs, suggesting it can deter high-quality prospects.
He suggests that invitational language is more effective than aggressive commands for encouraging reader action.
The article advocates for a fair exchange, where readers receive valuable information in return for their email address.
Herring stresses the importance of integrating the CTA naturally within the article for a smooth reader experience.
He emphasizes that the CTA should guide readers to their next logical step in obtaining more information from the writer.
The author notes that personal or brand promotion should be minimal and placed at the end of the CTA to maintain reader trust and interest.
Herring uses the acronym "FIB" (Flow, Invite, Brand) to encapsulate the essence of a successful CTA strategy.

Call to Action Secrets

The Top 7 Call to Action Secrets

How to turn your articles into traffic, subscribers, and profits…

The last time we got together you discovered how to speak your articles. You can still catch it here.

Write with Your Mouth Not with Your Hands

How to speak your articles

jeffherring.medium.com

In today’s mercifully brief article training, you’re going to discover 7 Article Call to Action Secrets. Let’s get started:

7 Article Call to Action Secrets

When you have a strategically crafted Call to Action you have a great way to pull in more traffic, subscribers, and profits with your articles. Most mess this up. That’s why I’m offering these 7 secrets on how to get more traffic, subscribers, and profit from your invitations.

Before I get started, for the beginners out there, the Call to Action is where you invite your reader to learn more from you by clicking on links back to your websites and blogs.

To make sure you understand the power of this, just one of these carefully crafted Calls to Action is responsible for almost half of the members in my list community when I first started out.

7 Secrets for a More Profitable Call to Action

1) It’s not about you: The biggest mistake I see people make is believing the Call to Action is all about them.

Nope.

It’s all about your reader and prospect, and what’s in it for them. This is the mindset that you must adopt and keep when you craft this part of your article

2) Anti-hype: Avoid any hype. This is the quickest way to turn away high-quality prospects. Giving the impression they have to get this now or they will die is a great way to get rejected.

3) Invitational language: While this is a call to action, you want to use “invitational language” For example:

“And now I’d like to invite you to claim your Free Instant Access to…”

beats the heck out of

“Watch this video before we decide to take it down.”

Yeah, right.

4) The Trade: Invite your reader/prospect to an opt-in page where they can trade their email address for more good information from you. Make it a compelling offer full of clear benefits. This is a good trade for both of you.

Next here’s where I like to show you how to tell an Ethical FIB with Integrity.

Huh?

Check out the first letter of the next 3 secrets:

5) Flow: The Call to Action is the next paragraph in your article. So it should flow right out of your article. Don’t do anything to stop the flow. The easiest way to make it flow is, to begin with the word “and.” You can place your Calls to Action anywhere in your article.

6) Invite: Using the invitational language mentioned above, invite your reader to take their next success steps. Prospects want to take their next success steps. It’s our job to help them do it. Make sure it’s the next logical step for them to get more great information from you.

Prospects want to take their next success steps. It’s our job to help them do it.

7) Brand: Remember when I said this is not about you? The only time you should mention your name or brand is at the very end, and then only so the prospect can pair the great stuff they are about to get from you with your name and brand.

For examples of various profitable ways to implement these top 7 secrets please visit Content by Jeff.

About Jeff Herring

“I Traded My Couch for a Mouse”

How a Counseling Psychologist Became One of the Good Guys Online

medium.com

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