The Top 3 Marketing Cheat Codes I’ve Learned From Alex Hormozi

If you’re reading this article, you’ve seen content from Alex Hormozi.

He’s got videos, podcasts, books, courses, and tweets all over the internet. Most of it is about growing and scaling businesses.

His first big success was Gym Launch — a growth system for local gyms.

The latest big success was launching his new book — $100M Leads.

I was more interested in how Hormozi marketed the book and less interested in the book itself. He managed to get hundreds of thousands of people to show up to a live book launch event. Probably the greatest book launch ever.

Here are three of the most valuable marketing lessons I’ve learned from watching and listening to Alex Hormozi.

Most people underestimate the necessary volume

The Quality vs Quantity argument has misled too many people online.

The first stupid thing about this is that you can do both. You can produce large quantities of high-quality content. Most of your favorite creators are doing this.

Quality vs Quantity is also frustrating because the more you create, the more practice you’re getting.

Guess what that means? You’re getting better and better!

More content leads to better content.

You don’t get good at writing tweets by spending a week writing one really good tweet. Your tweet writing skills will 10x when you spend a week writing 10+ tweets every day.

It’s far more important to focus on the quantity you’re producing because it will raise the quality. If you take the opposite route and focus on raising the quality, the quantity decreases, and the quality increases at a slower rate.

Hormozi suggests that most people don’t succeed with online marketing because they’re underestimating the quantity they need to produce.

He shares a story about how he put out 300 fliers around town. He calls his mentor to share the good news. His mentor explained that 300 fliers wasn’t going to work. And Alex didn’t need to do 2–3x more — he needed to do 50-100x more.

Picture this:

You’re sitting at a piano in a gymnasium. There are 99 other people in the gym, each with a different instrument. Everyone’s playing their instrument at the same time, while spectators are walking through, listening.

When some instruments pause, the spectators can hear other instruments more clearly.

This is what it’s like online.

The content creators are playing their instruments and the consumers are listening.

Millions of people are all sharing content, and people scroll through their feeds, listening to whatever’s playing.

Now, how do you get heard?

By playing your piano as often as possible.

Of course, you can’t just bang on the keys like an angry toddler. People will block you from playing in their gymnasium.

At the same time, you don’t need to be Beethoven. There’s a whole lot of other noise around you.

Your music (content) just needs to be good enough to blend in and not get kicked out of the gym. Plus, the more you play, the better you’ll get, and the more people will notice you.

You don’t need a right hook

Gary Vee wrote a wildly popular book, Jab, Jab, Jab, Right Hook.

The basic principle of the book is Give, Give, Give, Ask.

You give people value over and over and over again, and then ask them for something you want. Give me free tips for running Facebook ads, and then ask me to buy your course. Give me a free eBook and then ask me to book a call.

Hormozi has a different mindset.

He says that when you give, give, give, you don’t need to ask.

The real problem is that most people don’t put any effort into their giving. Or the creator makes the mistake of trying to give their prospects something that they find valuable. Your clients don’t value the same things you value.

They think a 15-minute “free consultation” is something that people want. I get those messages every day on LinkedIn. No — no one wants to listen to your sales pitch.

It’s not valuable.

It’s a waste of time.

When you give, it should feel like a sacrifice for you, and a winning lottery ticket for your prospects. You should wonder if it really makes sense to give it away, and the prospects should wonder why it’s free.

That’s when you know your give is worth something.

Normal people live by the rule of reciprocity. When they receive something, they have a strong desire to give something in return.

If your Jab/Give is something that the recipient finds valuable and relevant, they’ll have that natural desire to give you something in return.

What does that mean for your business?

You don’t need to ask for anything.

Alex Hormozi isn’t asking to be a podcast guest or conference speaker. People are coming to him with their ask, because he gives away tons of value online.

When you’ve got a really great jab, you won’t need the right hook.

Stick with it for a year

This is the most challenging advice.

The idea is very simple — work on it for at least a year.

But following through on that isn’t easy.

Alex says that if you stick with anything for a year, your chances of success are extremely high. Success isn’t guaranteed, but it’s about as close as you can get.

Before Gym Launch became a success, Alex was running 9 different businesses. Six gyms and three other businesses. Gym Launch didn’t become huge until it was the only business he was focused on.

Imagine what would happen if you opened TikTok and posted a video every single day for a year. At least one of those videos would go viral. You’d build a following and video #365 would be unrecognizably better than video #1.

This will work for any platform, or any kind of marketing you want to do.

Pick one thing and show up every single day to work on it.

I already know that 99% of you won’t. You get excited about the opportunity and give up 12 days later because it’s not working.

Stick with it for a year and success is hard to miss.

I hope these cheat codes help you win the game of marketing.

And if you’ve been following Alex Hormozi for a while, let me know what your favorite lessons from him are in the comments!

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