The Six Thinking Hats Tool: How This Popular Creativity Tool Can Make Your Writing Stand Out
#1. Your writing will be more credible

Let’s face it. In an era where the writing industry has more than its fair share of experts and newbies alike, you have to find a way to stand out from the masses.
Thankfully, applying the excellent six thinking hats tool by Dr. Edward de Bono can help you do just that.
According to the expert, “the brain will identify and bring into conscious thought certain aspects of issues being considered.” The biggest among them are gut instinct, pessimistic judgment, and neutral facts.
While you might (not) be familiar with each of the hats and what they stand for, let us explore how you can use them in your writing to help you write better content for your readers.
The white hat
The facts, figures, data, and all the information you will use in your writing fall under the white hat. You are free to give your considered opinions and facts from experience if you are an expert.
But realize that your writing will resonate better with your readers if you can use concrete and proven research findings. Everyone is entitled to their opinion, but only facts can stand the test of scrutiny.
How to use it
Cite relevant evidence to your claims.
Arming yourself with all these figures makes your work stand out from the crowd. With 0.5 blog posts going live every second and approximately 2 million books published every year, you cannot leave anything to chance.
Worse, you do not want your work to be caught in a fact-checking web unless you are writing fiction.
The red hat
Here, how your readers will react to your story is covered. For any piece you write, ask yourself how people will respond emotionally to your work. How will it make them feel? Will they love it?
Can you gauge what the responses of people who do not know your reasoning and background will be after reading your post?
How to use it
Take a back seat, try to read your work as a reader, and see which emotions you come away with after reading it.
Remember, writing is about creating an emotional connection with the reader. This notion has made people come up with the idea that negativity sells.
For example, I hope to elicit some form of surprise from you when you read this blog post.
The black hat
Here, look at your work critically, and try to see why it might not work. While you cannot always accurately predict how your work will be received, you can increase the chances of a warm reception.
Does your blog post follow a sequence that will make readers comfortable or not? Are there jargons too technical for an eleven-year-old to understand in your book? Does your target reader identify with your writing tone?
How to use it
Asking these hard questions will help you spot the potential weak points and how to eliminate them. You get the privilege of spotting and correcting the mistakes and flaws in your book before submitting it for publishing.
In 2020, someone can easily create a trending meme out of your mistakes. You don’t want to be at the end of some of these fatal blows, do you?
In this article, for example, I figured if a reader is not familiar with the six thinking hats tool, this piece will be of no help to them.
The yellow hat
Wearing this hat means you’re thinking of all the benefits your writing provides. You should seek to educate, inform, entertain, inspire, or teach your readers something.
For investing their time, money, or both, your readers deserve some reward in return. The ROI has to be so high they can share the good news with their friends.
Conversely, if it is a negative return, well, consider your goose cooked.
How to use it
Before you share a link to your book or a bit.ly URL to your latest blog post, take a critical look at your work and write at least one thing your readers will stand to benefit after reading.
Will they learn how to write better headlines, how to root an Android device, how to cook tastier pasta, how to start conversations with strangers, or how to pet their cat better?

Always remember, the more specific, the better. Instead of saying your readers will come away knowing how to market their books well (what exactly does that mean?), can you show them how to self-publish a book and get their first 100 customers? Cool!
The one thing I hope you will come away with after reading this piece is to learn how to apply the six thinking hats tool to your writing. At least, where necessary, you will remember to wear the white hat and back your writing up with facts, figures, and statistics.
The green hat
Pause, take a look around and see if you can spot any greenery in your neighborhood. How picturesque is that view?
Always remind yourself that your readers want fresh, green content, similar to what you just saw. New, actionable, and novel ideas that will help them in their endeavors.
Assuming you convince a reader to click on your article over a hundred others, she is already asking what you have to say that she doesn’t already know.
How to use it
Always ask yourself what creative ideas or solutions your work brings to the table. Are you only rehashing the same old suggestions that everyone and their dog knows?
You should always seek to add something new to the discussion. Even if it is not entirely new, does your writing present a different approach to some of the old ways?
This article offers a refreshing view on how to polish up your writing.
The blue hat
Simple process control and organization come in here. This is where you check if your work passes all the tests wearers of the other hats will pose.
How to use it
Here, take a big picture look at your work. Make sure you checked all the boxes, and that your writing is on course to achieve all the goals you set for your work.
What can you improve? Can you do a better job of supporting more of your assertions with research? Does your writing have a clear takeaway? What problem does your blog post solve? What new skill can your book teach your readers?
When you answer all these questions, you can know for sure whether you are on track to meet all the benchmarks you set for yourself.
Takeaways
Beyond letting your work rest after one day, can you sit back and examine your work from the brim of any of these six hats? You will be amazed at how you can improve your writing in leaps and bounds.
Your writing will look more credible, emotionally connect to your readers, and teach them something new.
What a way to reward your readers for the time or money they invest in your work!
