avatarMelinda Crow

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Abstract

p id="8d25">The goal of this template is to create your content and your promotional content all at once. The real beauty of it is that in the process, you not only write a more shareable story for your readers but usually a more readable one as well. That’s because every so often as you write, you’re going to briefly summarize what you just told the reader — sound-byte style. When you do that, you increase reading comprehension.</p><p id="4649">The other thing you’re going to learn with this template is to incorporate teases that keep the reader reading. Not coincidentally, those are exactly what you might need to entice someone to click from a social media post to your story.</p><p id="a617">Let’s get to it.</p><h1 id="bc3e">Make your title, subtitle, and title image highly shareable</h1><p id="8f11">Never miss an opportunity to make your words easy to share. Write your title and subtitle with a critical view of how they will be seen on social media. The same goes for your image. Will it stand out in a busy Facebook feed? Does it flow with your Instagram vibe?</p><h1 id="bfa4">Start with a tweetable opening sentence</h1><p id="f10c">Make your opening sentence really stand out. It should give the reader a bit of information while hooking them into wanting to read the second sentence. It should be suitable as a stand-alone tweet, with the ultimate goal of piquing curiosity.</p><h1 id="54c4">Build the introduction like a prosecutor</h1><p id="8bfe">Back up the opening with a bit more information about what you plan to share, in other words, tell the reader what you are going to tell them before you tell them what you want them to know. Think of your introduction as the opening argument of a murder trial. Make it convincing, but don’t throw all your evidence in at once.</p><h1 id="a16b">Create a Pinterest-worthy section</h1><p id="7db2">Pinterest is all about long, bold, instructional pins. Think infographics. Write an entire section around your initial point that you could easily turn into a single graphic. This generally means your subhead will be broken into smaller subheads or

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a bulleted list.</p><h1 id="ae02">Sum up what you just told them in 280 characters or less</h1><p id="1c80">It’s time for another tweetable sentence. Use this one to broadly explain all those bullet points or summarize what the reader has learned so far.</p><h1 id="8b16">Create a friendly Facebook-style section</h1><p id="3d67">Facebook is entertainment, storytelling, humor, and personal connection. Do that in this section to break free from the hard facts you imparted in the first section. Write it like you are writing a post for your aunt to read.</p><h1 id="a95d">Make the final section visual and emotional</h1><p id="45de">Now it’s time to tackle Instagram. Throw in another image if you want. It will make your social sharing that much easier. Quote a celebrity. Pull at the reader’s heartstrings. You’ve got them where you want them and to keep them reading you need to push all their emotional buttons the same way a good Instagram does.</p><h1 id="0eb8">Sneak in another tweetable one-sentence summary before the summary</h1><p id="ddfd">This is a good time to say something important that clarifies or explains in another manor everything you’ve already tried to say. This one is usually the hardest. We feel like we expressed ourselves fully already. What more is there to say? Dig for it and find another perspective. And don’t feel silly if it feels a bit repetitive. Half of your readers are skimmers, remember?</p><h1 id="76a2">Wrap it up like a pro on LinkedIn would</h1><p id="568f">The best posts on LinkedIn are those with all the facts succinctly displayed. Do that in your conclusion and you have pre-written the lead-in for a link back to the story from LinkedIn.</p><p id="cc08">And you’re done!</p><h1 id="918a">Takeaways:</h1><p id="c241">Writing your blog post with an eye toward how it will play on all your social channels is not as hard as it seems. And if you rely on social channels for any portion of your audience, writing this way stands to speed the entire process along — no more writing fresh content solely for the purpose of promoting your content.</p></article></body>

The Ready-for-Social-Media Blog Post Template

Increase productivity by building your tweets and grams into the original work

Photo by nick on Unsplash

You know how much I love a good template so it occurred to me that the one I’ve never shared with anybody is my sneaky social-ready layout.

Here are my two previous template stories, both of which rank among my most popular, so I know you’re rocking with templates along with me.

The goal of this template is to create your content and your promotional content all at once. The real beauty of it is that in the process, you not only write a more shareable story for your readers but usually a more readable one as well. That’s because every so often as you write, you’re going to briefly summarize what you just told the reader — sound-byte style. When you do that, you increase reading comprehension.

The other thing you’re going to learn with this template is to incorporate teases that keep the reader reading. Not coincidentally, those are exactly what you might need to entice someone to click from a social media post to your story.

Let’s get to it.

Make your title, subtitle, and title image highly shareable

Never miss an opportunity to make your words easy to share. Write your title and subtitle with a critical view of how they will be seen on social media. The same goes for your image. Will it stand out in a busy Facebook feed? Does it flow with your Instagram vibe?

Start with a tweetable opening sentence

Make your opening sentence really stand out. It should give the reader a bit of information while hooking them into wanting to read the second sentence. It should be suitable as a stand-alone tweet, with the ultimate goal of piquing curiosity.

Build the introduction like a prosecutor

Back up the opening with a bit more information about what you plan to share, in other words, tell the reader what you are going to tell them before you tell them what you want them to know. Think of your introduction as the opening argument of a murder trial. Make it convincing, but don’t throw all your evidence in at once.

Create a Pinterest-worthy section

Pinterest is all about long, bold, instructional pins. Think infographics. Write an entire section around your initial point that you could easily turn into a single graphic. This generally means your subhead will be broken into smaller subheads or a bulleted list.

Sum up what you just told them in 280 characters or less

It’s time for another tweetable sentence. Use this one to broadly explain all those bullet points or summarize what the reader has learned so far.

Create a friendly Facebook-style section

Facebook is entertainment, storytelling, humor, and personal connection. Do that in this section to break free from the hard facts you imparted in the first section. Write it like you are writing a post for your aunt to read.

Make the final section visual and emotional

Now it’s time to tackle Instagram. Throw in another image if you want. It will make your social sharing that much easier. Quote a celebrity. Pull at the reader’s heartstrings. You’ve got them where you want them and to keep them reading you need to push all their emotional buttons the same way a good Instagram does.

Sneak in another tweetable one-sentence summary before the summary

This is a good time to say something important that clarifies or explains in another manor everything you’ve already tried to say. This one is usually the hardest. We feel like we expressed ourselves fully already. What more is there to say? Dig for it and find another perspective. And don’t feel silly if it feels a bit repetitive. Half of your readers are skimmers, remember?

Wrap it up like a pro on LinkedIn would

The best posts on LinkedIn are those with all the facts succinctly displayed. Do that in your conclusion and you have pre-written the lead-in for a link back to the story from LinkedIn.

And you’re done!

Takeaways:

Writing your blog post with an eye toward how it will play on all your social channels is not as hard as it seems. And if you rely on social channels for any portion of your audience, writing this way stands to speed the entire process along — no more writing fresh content solely for the purpose of promoting your content.

Writing
Advice
Ideas
Productivity
Social Media
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