The Bad Influence Presents
The R.O.E.N. Project
Making of a corporate mascot
R.O.E.N. (Robot One Eyed Ninja)
The chatter was relentless. Like an endless stream of bullshit that depressed the land. The Dimfluencers mocked the stupid with wild claims of being free from tedium.
They stated the working week was three days long. They declared a 24/7 culture of hustle was the only way to live. They commanded our attention. They took over our screens. Wave after wave of garbage dressed as fact.
We had become immobilized. Impoverished in thought. Dumbstruck of conviction. We needed release. We longed to be woken from the crashing reality of life on social media.
In our darkest hour, the R.O.E.N. Project was born.
The Bad Influence (T.B.I.)
The Dark Lord awoken and gathered a tribe of naysayers. A belligerent bunch of mockers who refused to kowtow to the Dimfluencers.
Deep down in his basement, the greatest minds worked together to create ROEN. The first line of defense in the fight against society as we currently know it.
T.B.I. — 2nd Wave
The 2nd Wave logo created for TBI didn’t address the issues at hand. It wasn’t ambigous enough. It wasn’t at once alarming coupled with cuteness. It failed to convey the cold hard reality of why TBI existed.
The 2nd Wave was chunky. It wouldn’t go undetected in small, private areas. A sneak tipping the balance of justice.
The ‘I’ was too obvious. The influence within. The crude slam of deaf toned ears. The private eye spying. The single digit standing in a door frame. All masculine mass wedged to an immovable point.
T.B.I. — development
Soon, old relics began to surface. Photos discovered from a forgotten time hidden deep within secure archives.
It was at this point we realized that the Dark Lord had been walking among us for centuries.
Strange motifs were found on the Egyptian scroll, The Book of the Dead. Was that an amulet around her neck? A crude face on the knee?
Photographs of rock carvings from high in the Peruvian mountains. Was the ancient civilisation of Machu Picchu worshipping some other god?
And there, retrieved from the archives of the British Museum, graffiti removed from the public eye. Forensically uncovered.
The TBI Disciples were on the brink of a great discovery.
In the basement, the disciples of the Dark Lord were gobsmacked. They couldn’t believe their eyes.
The 2nd Wave logo, turned on it’s side, revealed it’s crude form. Face mocking the innocents. Tongue erect. Eyes glowing with mischief.
Doubled, it transmogrified into something far more sinister.
Quadrupled and the disciples began to see the links to ancient American cultures.
We now had the blueprint to create ROEN.
R.O.E.N. (Robot One Eyed Ninja)
Stripped off the fluff that created the 2nd Wave, ROEN was born.
TBI doubled. A one-eyed robot. A silent assassin. A pixel invader. A newly crowned champion. A mysterious ninja.
