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Abstract

about this is the majority of your content should be evergreen i.e. it’s not about chasing trends it’s about being consistent but remember people have a recency bias, which means you must make it feel recent to them, that’s why I choose to add in ‘2024’ to my headline.Another element of recency is understanding when you appear in your reader’s life. Great content continues the conversation somebody is having in their mind.I wrote this article at the start of the new year, presumably several people are looking to start building their audience in the new year, so it was a good time to talk about audience growth to take advantage of the fresh-start effect (the reality that most people start habits at the beginning of a new period — new week, month, year).<h1 id="c82c">2. Audience</h1>I’m a stronger believer that you find your audience. People exist in every corner of the internet, and they want to hear what you’ve got to say, the trouble is, getting your content to them. The way you do that is to constantly listen and learn from your audience and write about a range of topics, for me I write about:<ul><li>Self-development</li><li>Audience growth</li><li>Productivity</li><li>Product strategy</li></ul>These categories cross over a lot. I don’t dip into many other topics without good reason, I stick to the things a) I love to write about and b) my audience loves to hear about. Writing about self-development one day and gardening the next confuses people.Remember, you’re audience relies on you for your specific expertise in an area, don’t stray too far from that.</

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p>Whenever you’re considering a new piece, ask yourself whether this ‘fits’ with your expectations from your audience.<h1 id="787d">3. Guide</h1>Great content isn’t about spilling your heart onto the page — (it can be) but your writing ultimately needs to help somebody do something or be somebody.We talked last week about the importance of a product in terms of the transformation it promises. Great products help the buyer become the person they want to be:<ul><li>New runner shoes signal levelling up as a runner</li><li>New accountancy software signals a ‘proper’ business</li><li>New cushion covers in the living room, signal proud homeownership</li></ul>It’s not what the product is, it's what it helps somebody do, and that’s why people buy a product or service. The same is true for content.Your writing must help somebody do something or be the person they want to be. Here are some things to think about:<ul><li>Why do people read motivational articles?</li><li>Why do people read productivity hacks?</li></ul>Much of the time it’s because doing so is signaling to themselves that they are doing something about their problem, they are trying to solve the problem of being unmotivated or unproductive.Above all else, your content must guide your reader through a problem.I went from zero to 100,000+ followers across platforms (while working 9-to-5). <a href="https://www.theparttimecreatorclub.com/">Join 17,500+ others in the Part-Time Creator Club</a> and learn how to build your personal brand alongside your day job.</article></body>

The R-A-G Writing Technique (Increase Your Views in 3 Mins)

A short guide to better writing

I recently wrote this article:

It made $103.46 and has a read ratio of 59% and 112 comments. I'm talking today about why this article generated these results so you can re-use these techniques yourself.

1. Recency

People want to know if the information they are about to consume is recent. Nobody is reading what worked last year and applying it to this year, they want to know they are getting the current (up-to-date) insight on what is working today.

It makes little sense to spend time understanding what worked last year, it’s why the news is called, well, the news. Calling it ‘old news’ wouldn’t quite have the same impact. The same is true for articles and content.

Your audience wants to know that if they read this thing they will be more informed and better equipped to tackle their problem.

Now, the good thing about this is the majority of your content should be evergreen i.e. it’s not about chasing trends it’s about being consistent but remember people have a recency bias, which means you must make it feel recent to them, that’s why I choose to add in ‘2024’ to my headline.

Another element of recency is understanding when you appear in your reader’s life. Great content continues the conversation somebody is having in their mind.

I wrote this article at the start of the new year, presumably several people are looking to start building their audience in the new year, so it was a good time to talk about audience growth to take advantage of the fresh-start effect (the reality that most people start habits at the beginning of a new period — new week, month, year).

2. Audience

I’m a stronger believer that you find your audience. People exist in every corner of the internet, and they want to hear what you’ve got to say, the trouble is, getting your content to them. The way you do that is to constantly listen and learn from your audience and write about a range of topics, for me I write about:

Self-development
Audience growth
Productivity
Product strategy

These categories cross over a lot. I don’t dip into many other topics without good reason, I stick to the things a) I love to write about and b) my audience loves to hear about. Writing about self-development one day and gardening the next confuses people.

Remember, you’re audience relies on you for your specific expertise in an area, don’t stray too far from that.

Whenever you’re considering a new piece, ask yourself whether this ‘fits’ with your expectations from your audience.

3. Guide

Great content isn’t about spilling your heart onto the page — (it can be) but your writing ultimately needs to help somebody do something or be somebody.

We talked last week about the importance of a product in terms of the transformation it promises. Great products help the buyer become the person they want to be:

New runner shoes signal levelling up as a runner
New accountancy software signals a ‘proper’ business
New cushion covers in the living room, signal proud homeownership

It’s not what the product is, it's what it helps somebody do, and that’s why people buy a product or service. The same is true for content.

Your writing must help somebody do something or be the person they want to be. Here are some things to think about:

Why do people read motivational articles?
Why do people read productivity hacks?

Much of the time it’s because doing so is signaling to themselves that they are doing something about their problem, they are trying to solve the problem of being unmotivated or unproductive.

Above all else, your content must guide your reader through a problem.

I went from zero to 100,000+ followers across platforms (while working 9-to-5). Join 17,500+ others in the Part-Time Creator Club and learn how to build your personal brand alongside your day job.