The Psychological Fact That Can Make Your Readers Fall in Love With You
Well… it can at least make them fall in love with your writing
There’s a powerful psychological phenomenon called the mere exposure effect.
The mere exposure effect refers to the tendency for people to develop a preference for things that they’re exposed to repeatedly over time.
It applies to a lot of things, including other people, objects, sounds, and images.
This is Good News for Writers
The mere exposure effect means that if we want to build an audience, part of the task is just showing up!
But you have to show up consistently. And showing up isn’t enough by itself to build a readership that’s worth it.
You have to focus on improving your writing and providing value to your readers. Quality writing plus value equals good stuff.
The thing is, you can work on your writing while the mere exposure effect is working on the platform for you.
Someone may see a story you wrote and not click on it.
But if they see one of your stories everyday for the next ten days, you won’t be as unfamiliar to them.
That’s the mere exposure effect at work, and it’s not just my opinion. It’s a documented psychological fact.
Keep showing up and giving value to people with what you write. It will earn their trust, and you will get an audience of people who want to read your work.
