The Problem with Most Productivity Advice, According to An Expert
Matt D’Avella interviews business strategist Greg McKeown

To succeed, you need to make sacrifices.
Decide what your priorities are and focus on those. Don’t waste time on things that don’t move you forwards.
But overworking yourself can be counter-productive.
YouTuber Matt D’Avella spoke to business strategist Greg McKeown about this. I have embedded the video below, but first I will summarise the main points.
The 10x dilemma
High achievers want to get ten times the results, but they can’t work ten times harder. If they try to, they burn out and still don’t achieve the results they wanted.
We’ve been conditioned to believe that:
- Success must come from hard work.
- If work comes easily, it won’t be productive.
But that’s not true.
The way we do things is as important as the things we’re trying to achieve
Greg spoke about a time a few years ago when his daughter got very ill. Their natural response was to throw everything they had at the problem. They dedicated every spare moment of their lives to dealing with it.
But they quickly realised this would cause them to burn out. And if they burnt out, they would be no good for anything.
Instead, they found a different path forward which involved:
- Instead of complaining, being grateful about everything they could be grateful for.
- Finding humour where they could.
- Singing songs around the piano.
- Going on walks.
This approach enabled them to endure for an undefined period of time. And now their daughter has recovered. Greg thinks if they’d have burned out, she might not have.
Don’t do more today than you can completely recover from by tomorrow
Before 1911, humans had not visited the South Pole. Then two different groups set off — a British team and a Norwegian team.
The British approached it in an overachieving way. Each day, they went as far as they possibly could. Some days, that meant going FIFTY MILES. They thought this would get them to the South Pole fastest.
The problem was, this became a “boom and bust” situation. On the good weather days, they maxed out. But this left them exhausted on the bad weather days, during which they made little progress.
Meanwhile, the Norwegians paced themselves by doing fifteen miles every day. No more, no less, regardless of the weather. By not pushing themselves to their limit on the good weather days, they had enough energy for the bad weather days.
This regular pacing meant they made constant steady progress. In the end, they reached the South Pole THIRTY DAYS before the British did.
Not only that, they still had enough energy to make the return journey back alive. Whereas the British team died on the way home.
Set boundaries around your work
The key to regular, consistent progress is to set both lower and upper limits.
If you set the bottom limit low, it means you will always take some action every day. And if you set your top limit not too high, you won’t burn out.
For example, Greg writes in his journal every day. He set the lower limit to one sentence, and the upper limit to five sentences. It doesn’t sound like much, but it means he has written a journal entry every day for more than ten years.
You can take a similar approach to your daily schedule.
Set a time each day when you start your normal work routine. But then set a “done for the day” time when you finish and do no more work. This gives you time to recover so you can work effectively again the following day.
It’s also worth having a “done for the day” LIST. Rather than having an ever-expanding list that grows as the day progresses, it only contains the most important tasks. These are the things you need to get done by the end of the day to feel satisfied that your day’s work is complete.
Get regular rest
Regular rest is just as important to your productivity as the time spent working on tasks. Data show that the highest performers build rest into their work schedules.






