The New Headline Strategy That Tripled My Views on Medium

Free AI web copilot to create summaries, insights and extended knowledge, download it at here

1739

Abstract

e has some of the best headlines on this platform.</p><p id="14d1">I began looking at a bunch of them to see what they had in common. And this is what I discovered. His headlines often contain a process and result that his audience wants to get. Sometimes the process is not included, just the result.</p><p id="0584">This was an eye-opener for me. Everybody wants results. If you show them your results, they would want to know your process.</p><h2 id="916c">What if I don’t have any results?</h2><p id="6aae">That is the place we all have to begin. It’s very simple to navigate: tell the story of someone who has the result. It’s better when the person is not famous but has gotten a result that a lot of people want. If it is in your niche, your audience will be grateful to you for sharing.</p><p id="62a7">Interestingly, I have put this to work before. I wrote <a href="https://readmedium.com/how-i-ranked-on-page-1-without-any-seo-tools-60fa1d885738">an article</a> a few months back that showcased a result with an unusual process path. The amazing thing is that this article continues to be one of my best-performing articles. It gradually outpaced all my other articles and delivered more than triple the results of the others (with all other things equal).</p><p id="ac4b">The most exciting part is that it keeps increasing in views every day. Most of the others get stagnant and get minimal increments in a week. This is why I consider this the ultimate headline strategy for Medium.</p><p id="752b">Of course, it is not every time you get to write an article that displays how someone got a result that a lot of your audience wants to get. But now that you know this, you can pay attention to it and do it more frequently. Take

Options

your time to write these articles, because they will be your pillar articles.</p><h2 id="ee8d">How are you sure this works?</h2><p id="d55d">The Medium algorithm suggests a lot of articles for me to read every day. I read very few. There are some with good headlines that I open and get disappointed. But the ones that have been irresistible for me have been articles with headlines that display a result I am curious about.</p><p id="b05c">I don’t have to want the result. I just have to be curious about it. For example, <a href="https://readmedium.com/how-my-friend-made-400k-from-selling-an-insanely-simple-ebook-3c40ad6a5bb8">How my friend made $400K from selling an insanely simple ebook</a> by <a href="undefined">Tim Denning</a> was being flashed at me from Medium. I am not interested in self-publishing, so it didn’t really appeal to me initially. But after a while, I just decided to take a look out of curiosity.</p><p id="c783">Another article I enjoyed on Medium was <a href="https://entrepreneurshandbook.co/how-i-got-40-paying-customers-in-6-months-with-0-dollars-spent-a62d22d96958">How I got 40 paying customers in 6 months with 0 dollars spent</a> by <a href="undefined">Thomas Thelliez</a>. Even though I am not a startup entrepreneur, I loved the content. The headline was so compelling that I had to view and read it. In fact, I added it to my reading list because the content delivered on the promise of the headline.</p><h1 id="fafc">Conclusion</h1><p id="e024">This is the ultimate headline strategy for Medium: mention the result and what makes getting that result special.</p><p id="6423">It doesn’t have to be you. It could be the experience of someone else. But you have to present it well.</p></article></body>

Uncovered from the title patterns of a top writer

I love experiments and finding patterns. I also like to keep things simple and straight to the point. I understand that there are long articles, books, etc., built on an idea that can be said in just one or two sentences. Sometimes long is necessary, but short does the job for me.

In a previous article, I expressed an idea about headlines that should result in more views. That has worked so well for me. And it is still working. But I discovered something even better.

If it’s so good, why are you sharing it?

I share it because you using it does not stop or reduce my success when I use it. We all write in different niches, with different styles, to different audiences. One of the secrets to success on Medium is to know your audience and give them what is useful.

I share my observations and secrets about Medium with a free and open mind. Lighting another person’s candle does not reduce the fire on my candle.

The Headline Strategy

I discovered this strategy of headlines while studying how Tim Denning titles his articles. Just in case you haven’t noticed, he has some of the best headlines on this platform.

I began looking at a bunch of them to see what they had in common. And this is what I discovered. His headlines often contain a process and result that his audience wants to get. Sometimes the process is not included, just the result.

This was an eye-opener for me. Everybody wants results. If you show them your results, they would want to know your process.

What if I don’t have any results?

That is the place we all have to begin. It’s very simple to navigate: tell the story of someone who has the result. It’s better when the person is not famous but has gotten a result that a lot of people want. If it is in your niche, your audience will be grateful to you for sharing.

Interestingly, I have put this to work before. I wrote an article a few months back that showcased a result with an unusual process path. The amazing thing is that this article continues to be one of my best-performing articles. It gradually outpaced all my other articles and delivered more than triple the results of the others (with all other things equal).

The most exciting part is that it keeps increasing in views every day. Most of the others get stagnant and get minimal increments in a week. This is why I consider this the ultimate headline strategy for Medium.

Of course, it is not every time you get to write an article that displays how someone got a result that a lot of your audience wants to get. But now that you know this, you can pay attention to it and do it more frequently. Take your time to write these articles, because they will be your pillar articles.

How are you sure this works?

The Medium algorithm suggests a lot of articles for me to read every day. I read very few. There are some with good headlines that I open and get disappointed. But the ones that have been irresistible for me have been articles with headlines that display a result I am curious about.

I don’t have to want the result. I just have to be curious about it. For example, How my friend made $400K from selling an insanely simple ebook by Tim Denning was being flashed at me from Medium. I am not interested in self-publishing, so it didn’t really appeal to me initially. But after a while, I just decided to take a look out of curiosity.

Another article I enjoyed on Medium was How I got 40 paying customers in 6 months with 0 dollars spent by Thomas Thelliez. Even though I am not a startup entrepreneur, I loved the content. The headline was so compelling that I had to view and read it. In fact, I added it to my reading list because the content delivered on the promise of the headline.