The new Bing Search Engine is really big indeed

Summary

Microsoft is enhancing its Bing search engine by integrating ChatGPT technology to compete with Google, offering new features such as an AI-powered sidebar and an "Ask Me Anything" home page, currently accessible through the Microsoft Edge browser.

Abstract

Microsoft, in collaboration with OpenAI, is making strides in the search engine landscape by incorporating ChatGPT into Bing. This update aims to redefine the search experience with AI capabilities, allowing users to interact with search results in a conversational manner. The new Bing is designed to provide a seamless experience, including the ability to ask follow-up questions and access a variety of sources directly within the search results. The integration is initially available to a select group of users through Microsoft Edge, showcasing a user-friendly interface and the potential future of content creation with AI assistance. Microsoft's approach signals a direct challenge to Google's dominance in search, emphasizing the integration of AI as a key differentiator.

Opinions

Microsoft's integration of ChatGPT into Bing is seen as a significant move that could pose a threat to Google's search engine market share.
The new Bing's user interface, particularly the "Ask Me Anything" feature on the home page, is considered visually appealing and indicative of a high-quality user experience.
The AI's ability to interact with web pages and handle follow-up questions is perceived as a major advancement in search technology.
The use of multiple sources in search results is appreciated for its potential to enhance the credibility and depth of information provided.
The requirement to use Microsoft Edge to access the new Bing features may be seen as a strategic move to promote the browser but could also be viewed as a limitation for users of other browsers like Chrome or Firefox.
The anticipation and waiting list for the new Bing suggest that there is considerable interest in AI-powered search capabilities among users.

Why Google has a Reason to worry

Microsoft and OpenAI are currently the talk of the town and it has already been announced that Microsoft wants to integrate ChatGPT into its services such as Bing.

Microsoft now offers an update of the Bing search with ChatGPT technology as well as an integration of the AI tool in Microsoft Edge for testing. There is a long waiting list and only a few interested people have been let through so far. Here are the first insights into how Microsoft wants to become a threat to Google and what the service can now do.

Right now, you will need Microsoft’s Edge browser to do this, Chrome or Firefox don’t work with the new Bing search. Nice looking and a great experience is the integration of ChatGPT in the sidebar and the Revised Bing Home Page with Ask Me Anything.

New Bing Home Page — Screenshot by Author

You can then not only chat with search, but also let the AI interact with web pages.

Bing ChatGPT interface — Image Source: SEMRUSH[1]

What Microsoft is hard at work on here is likely to be the future of search and also a look at how we create content with the help of AI in the future.

One may now ask what the difference of the new Bing is to Google Search. At first glance not so much, since the search results are displayed as normally. The great strength here is the fact that you can easily ask a follow-up question. Furthermore, the results are also enrichened with numerous sources that can be easily recognized in the search results.

The new Bing Search Engine is really big indeed — here’s what’s new

Why Google has a Reason to worry

Microsoft soon launches ChatGPT as an Azure Service

While Microsoft Power BI is already using it

Sources and Further Readings