Profitable Private Practice Marketing Tips

The Million Dollar Answer

Another episode of Private Practice Rescue…

In our last episode you discovered how you have an obligation to let others know what you do. Check it out here.

Today we’ll tackle the most challenging questions therapists and coaches in private practice face:

The “What do you do?” Question

Here’s an example of how I once struggled with a good answer:

Q: “What do you do?”

A: “I’m a marriage and family therapist.”

I thought that was a great answer.

After all, I worked had for that degree. I worked hard for that license. I work hard in my practice.

Just like you!

What I got instead was one of these 3 responses:

Response 1: “Oh that’s nice” followed by walking away as if I’m dangerous somehow.

Response 2: “Oh so are you analyzing me?” Not until right now pal!

Response 3: “Great! Let me tell you about my __________.”

3 hours later…hahaha

The Million Dollar Answer!

Once I created my million dollar answer everything changed.

Would you like to know that million dollar answer?

Here it is:

“Do you know how so many couples feel just like soul mates in the beginning and slowly over time drift into being just room mates?”

Person: “YES that me (us)!”

“Well what I do is help you make the intentional journey from room mates back to soul mates as fast as possible in a way that sticks.”

Person: “Can I have your card?” or better yet “Do you have your appointment book with you?”

This “Million Dollar Answer” played a significant role in filling my practice and beyond.

You can get the “Million Dollar Answer” formula in a free “mini-workbook” when you visit here.