The Launch of Instagram Reels by Facebook

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Abstract

k</h1><p id="8d80">Following the Tik Tok ban in India and the possibility for this to happen to other countries as well, the application Reels for Instagram is launched by Facebook. In the same way that Stories was launched for Instagram as a competitor to Snapchat Stories, Reels is launching, as a Tik Tok alternative.</p><p id="77d8">If we would take Trump’s actions and decisions into consideration, we could assume that Facebook is doing this not only for the good of the company but also for the good of the state, economically, and from a national security perspective. Again, this only an assumption.</p><h1 id="c5fa">What is the impact of the Tik Tok ban on the content creators?</h1><p id="5542">Many content creators who are Tik Tok stars don’t bother too much about this drastic change because they know their content is valuable and would work on other platforms. They are heading to YouTube and other platforms that can ensure visibility for the future.</p><figure id="f7bb"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*6yqaHwTV67uEWdyit-9M8A.png"><figcaption>Image is taken from the official <a href="https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement">Instagram Blog</a></figcaption></figure><p id="6080">Just as they state, Tik Tok was just a platform where they could expose their talents. They will have to move to other similar platforms and the launch of Instagram Reels may be really helpful. This is what the app allows you to do:</p><ul><li>create 15 seconds videos</li><li>add music to the videos</li><li>add various effects</li><li>use different creative tools</li></ul><p id="b789">Creating reels is available from the Camera, as a ne

Options

w function of it and it’s as easy as on Tik Tok to make a video and share it. Instagram Reels is officially announced on the <a href="https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement">Instagram blog</a>.</p><p id="fb3d">According to an article in <a href="https://www.theguardian.com/technology/2020/aug/07/instagram-reels-facebook-competitors-antitrust">The Guardian</a>, there are talks about Microsoft wanting to buy Tik Tok and some people say that Tik Tok is unlikely to be banned in the United States. But, Reels seems to be promising and Facebook is trying to make it as attractive as possible so that users steer from using Tik Tok and start using the Instagram alternative.</p><p id="ba48">According to <a href="https://edition.cnn.com/2020/07/31/tech/tiktok-trump-bytedance-sale/index.html">CNN</a>, Trump is rejecting the possibility for Microsoft to buy Tik Tok from the Chinese company because this action would still affect national security. The worries of critics may be that the data of U.S. citizens could end up in Chinese hands even if the company is under Microsoft’s ownership.</p><p id="1a7d">Knowing all of this, what we can say is that, from the battle of the giants, the users are the ones who can take advantage the most. The more options they have when it comes to using tools and platforms that allow them to be creative, the more they can manifest and become more successful. Just as the users of these platforms usually say: it’s not the platforms that matter as much as the creativity of their users that is put to the test on these platforms. The more creative a platform allows you to be, the better you can express yourself.</p></article></body>

A response to Trump’s Tik Tok ban?

It seems that there are some problems regarding Tik Tok, as it has been banned at least temporarily in countries like Indonesia, India, or Bangladesh. Could it be banned in the U.S. as well?

Let’s try to understand how this all started. Tik Tok is a Chinese application and was banned in Indonesia in June 2020. Then, it was temporarily banned in India in July 2020, along with other 58 Chinese apps. The reason was that the Indian government found that the apps were possibly sharing the information of Indian users to the Chinese, in an illegal way. according to BBC.

Over the Ocean, Trump has stated that he wants to stop the availability of Tik Tok to the citizens of the United States, considering it a national security threat. This is probably because he wants to protect his own country’s economical interests. This allows Facebook to intervene and provide a solution for Tik Tok users in the case that they cannot use the Chinese app anymore.

Facebook launched a competitor to Tik Tok

Following the Tik Tok ban in India and the possibility for this to happen to other countries as well, the application Reels for Instagram is launched by Facebook. In the same way that Stories was launched for Instagram as a competitor to Snapchat Stories, Reels is launching, as a Tik Tok alternative.

If we would take Trump’s actions and decisions into consideration, we could assume that Facebook is doing this not only for the good of the company but also for the good of the state, economically, and from a national security perspective. Again, this only an assumption.

What is the impact of the Tik Tok ban on the content creators?

Many content creators who are Tik Tok stars don’t bother too much about this drastic change because they know their content is valuable and would work on other platforms. They are heading to YouTube and other platforms that can ensure visibility for the future.

Image is taken from the official Instagram Blog

Just as they state, Tik Tok was just a platform where they could expose their talents. They will have to move to other similar platforms and the launch of Instagram Reels may be really helpful. This is what the app allows you to do:

create 15 seconds videos

add music to the videos

add various effects

use different creative tools

Creating reels is available from the Camera, as a new function of it and it’s as easy as on Tik Tok to make a video and share it. Instagram Reels is officially announced on the Instagram blog.

According to an article in The Guardian, there are talks about Microsoft wanting to buy Tik Tok and some people say that Tik Tok is unlikely to be banned in the United States. But, Reels seems to be promising and Facebook is trying to make it as attractive as possible so that users steer from using Tik Tok and start using the Instagram alternative.

According to CNN, Trump is rejecting the possibility for Microsoft to buy Tik Tok from the Chinese company because this action would still affect national security. The worries of critics may be that the data of U.S. citizens could end up in Chinese hands even if the company is under Microsoft’s ownership.

Knowing all of this, what we can say is that, from the battle of the giants, the users are the ones who can take advantage the most. The more options they have when it comes to using tools and platforms that allow them to be creative, the more they can manifest and become more successful. Just as the users of these platforms usually say: it’s not the platforms that matter as much as the creativity of their users that is put to the test on these platforms. The more creative a platform allows you to be, the better you can express yourself.