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Abstract

ry basic level. Sure, I’d undoubtedly learn something new. Something amazing, even. But I knew that it wasn’t something I’d take action on for one simple reason:It didn’t align with my goals.It would take me in a direction that was opposite of where I wanted to go.<h2 id="423f">The information problem</h2>Decades ago, the biggest “too much” problem people used to have was books. How could you possibly read them all?These days, we have even more books, but we’ve gone beyond them. In our world, there is a never-ending flow of information.We’re constantly bombarded with news, ads, sales letters, videos, well-meaning social media posts, text messages, emails, phone calls, products…And yes, courses.It’s pervasive, and almost impossible to turn off.Th

Options

ere is more information than we could ever possibly consume on topics we care about, and a great deal more on topics we could care less for.Trying to stay focused feels a bit like walking into the pantry. Your intention is to grab the applesauce, but the Cheez-Its start calling your name (happens to my 4-year-old all the time).Focus is hard.So here’s some advice:<h2 id="5c63">How to stay focused</h2>Check in with yourself — often.<ul><li>What are your goals?</li><li>Where are you going?</li></ul>Is what you’re considering spending time, or money on right now going to help you get there?If not, there’s only one thing for you to do: IGNORE. Move on.It may feel like you’re missing out; but you’ll lose even more if you allow yourself to get distracted.</article></body>

The Information Problem

And why it’s usually better to “miss out”

This week, two of my copywriting mentors released a course together. I looked at it several times. I attended one of their Q&A calls. I actively searched for a reason to buy it — just so I could have the opportunity to learn from them.

But I didn’t pull the trigger.

Something about the offer didn’t speak to me on a very basic level. Sure, I’d undoubtedly learn something new. Something amazing, even. But I knew that it wasn’t something I’d take action on for one simple reason:

It didn’t align with my goals.

It would take me in a direction that was opposite of where I wanted to go.

The information problem

Decades ago, the biggest “too much” problem people used to have was books. How could you possibly read them all?

These days, we have even more books, but we’ve gone beyond them. In our world, there is a never-ending flow of information.

We’re constantly bombarded with news, ads, sales letters, videos, well-meaning social media posts, text messages, emails, phone calls, products…

And yes, courses.

It’s pervasive, and almost impossible to turn off.

There is more information than we could ever possibly consume on topics we care about, and a great deal more on topics we could care less for.

Trying to stay focused feels a bit like walking into the pantry. Your intention is to grab the applesauce, but the Cheez-Its start calling your name (happens to my 4-year-old all the time).

Focus is hard.

So here’s some advice:

How to stay focused

Check in with yourself — often.

What are your goals?
Where are you going?

Is what you’re considering spending time, or money on right now going to help you get there?

If not, there’s only one thing for you to do: IGNORE. Move on.

It may feel like you’re missing out; but you’ll lose even more if you allow yourself to get distracted.