The Ignorance Phase Faced by Every Budding Social Media Influencer

Those who survive the process sustains.

Many who believe that Confidence is ignorance, it might be to the ones who ignore it. But what about the situation in context to the ones being ignored? For instance — A Creator, An Influencer, A Blogger, or A Marketer.

The question one asks when getting ignored —

Why am I not getting enough engagement,
What is the reason behind not getting views,
When should I post to get enough traction, or
How may I help resolve the issue?

For instance, if you are with a bunch of friends, or with colleagues, or say surrounded by a jam-packed audience, and you narrate a story that remains unlistened. How would you feel?

Consider, the simplistic events of life, like cracking a joke followed by no laughter, sharing an idea in a group discussion which remains unnoticed, or a speech backed with no applauds. Despite, having people by you, yet the response follows up ignorance.

Henceforth, for Content Creator, Influencers, or even a Marketer, their life resides in the audience who follows their contents, strategies, opinions, or even who share their personal experiences with.

The audience hence remains as the creator's foundational base. Imagine, how the void of ignorance can impact a creator's life. That said, the biggest challenge for a creator at the beginning would be people ignoring you.

Martin Luther King Jr rightly sums up the above as, “Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.”

The Beginner’s Story

You write a blog post — it gets 30 reads. You create a youtube content — Few views. You post an Insta story — Less reach.

This remains as the beginning. An aspect beyond our control. The only thing remaining in a creator's favor is the sincere hard work put and the ability to persevere through the odds. But, a lot of people tend to give up at the initial stages.

The after effect they would version as —

Blogging is non-existent,
Writing is boring,
Creating a youtube content is waste of time, and
Every niche is so damn over-crowded,

Hence no scope sequencing negative response ahead. Such people instead of moving forward with their dream quit at the beginning.

In the words of Jim Rohn,

“How long should you try? Until.”

Because for the majority of the people who are beginners — getting a few views, or no engagement, or a few subscribers, isn’t exciting enough. They keep looking outwardly rather than focusing on building inward potentials.

For instance, they check out the other bloggers who receive all the attention from the audience, the other creators who tend to have a massive number of followers or even vloggers whose engaging contents keep their audience solely fixated.

The result — They end up following their path. Their version of content creation. Their narrative style of writing a story. They turn themselves like their Xerox copies.

The question —

Would such a path sustain for a long time?
How would it create an identity differentiation?
In fact, why would anybody prefer to visit the same content which already exists? Henceforth, the traction here for growth as an individual creator reverses for its identity resides in creating a duplicate of the existing ones.

NOTE: Hence, when the results turn opposite to the expectations, people tend to become anxious, stressed, boisterous to seek the attention of the audience at whatever costs.

Herein, most people who just start with their journey forgets one of the centric themes behind the influential growth. The factor of focussing on their — initial audience.

Traits Of A Real Influencer —

Ever had a striking thought about — Who becomes an Influencer?

To answer, it’s the person who published a blog post, got a single comment and he/she responded to those comments. Their primary focus extends on helping the people with their thoughtful content and not merely building a mass base for just influencing.

Building influence is not an easy job. It’s a tricky business. Hence, if you try to build your influence directly at the start of your journey, and your sole focus resides on creating a followers jump (increasing rampantly), then you will never build the influence factor.

Contrarily, if you create content as value towards your audience, interact with them, and genuinely help them with your thoughts, ideas, solutions, and expertise — influence will build as its side effect.

If we flip the pages of time, we certainly can conclude that all great success resides in an honest conversation. Be it any content creator, each of them started with their initial beginnings, with few followings, and single comments. From there, they widened their horizons towards growth which favored them. Reason — Because they knew the art of nurturing their initial audience.

Real Life Narrative —

For instance, you plant a seed. The next step is to water it until it sprouts. Ahead, follows a long time gap where the flowering of the fruits shows up. This is the result of your caring hard work building fruition. You cannot simply plant a seed and expect a fruit-laden tree the next moment. Here the seeds are our audience. When watered with honest intentions, the audience enlarges (similar to a fruit-bearing tree).

Reality Of An Influencers Journey

Remember, blogging, influencing, and creating content is a slow process. The results will follow up later. Mostly like after a few years or sometimes even after a few months. However, when the results come it will bring turnabout events in your life — knowledge, health, wealth, and worldview.

Hence, getting disappointed at the initial stages should not be concerning enough. For if success resided in granting it overnight, then everyone would have achieved it. Most people, fickle at the start because their focus resides on building following which at later stages acts as a barrier to growth.

People spend 6+ years in Medical colleges

People spend 4 years in being an Engineering graduate

People spend 7–9 years practising for CA

People also end up giving 5+ years for clearing any competitive exams.

Imagine, if such careers require so much time building, why should influencing or being a creator be an exception? Hence, the correct intentions should be set to build a trustworthy audience. Here, enjoying the process of the journey matters. And not a destination that concludes.

Reason — Destination remains the end where their remains no goals to pursue, no challenges to be confronted, and no growth to be evolved.

Building influence is a real-life based event. It’s not a playful game. Also, is a slow process and if you are looking at the results for a maximum time, you will end up getting demotivated.

Hence, beyond money and fame, the purpose or intention or tendency to help others with your knowledge needs to be true. Here, the only rewarding content will be the satisfaction of helping others. This will act as an initial fuel to move in your journey forward — even at times when you do not witness results for years.

Final Takeaway

So if you want to become an Influencer or a Creator, start creating content that is for your audience. Rather than for establishing a business. Or achieving a monetary goal.

Even if your audience is just one person, create content for them. Even you have a single reader base, help your reader by writing for them. One reader can bring in 5 more readers. Also, anyone who creates content frequently for weeks can gain followers, fans, or subscribers. Also, once you get your first 50 followers, instead of looking at how you can get to 100 followers, just focus on providing value to the initial 50 followers.

The first 50 will get you to 100

The first 100 will get you to 1000 and so on.

Hence, the series compounds at each stage.

The key — Honest intentional roots behind being a Creator. Trust me, honesty has no replacement. For the gain is loyal. The rest just remains transitory.

Herein, never lose focus on your community. Your tribe. Your followers. Your real community seeks to help you grow and benefit from your knowledge. With such a seed of intention, your tribe will never leave you to feel ignored.