The hardest part of writing copy…
Is copywriting easy? What is the hardest part of writing?
Many beginners and some pro copywriters struggle with one thing…
And this is what I believe to be the hardest thing to get in copy.
Because you think you’ve gotten it right…
You get down to writing your copy…
Then… “BAM!”
Your copy has failed.
Nobody is clicking the add-to-cart button or clicking that link…
So you just sit there with your hands under your chin…
And your eyes welling up with hot tears.
You may be wondering…
“What could be so difficult that could ruin the entire copy?”
It’s no other thing than research.
Many copywriters believe they’ve done the research work required only to come up with terrible big ideas, and benefits that the audience don’t even relate to.
So what’s wrong?
How do you mess up the research process?
How could you get it all wrong?
Let me tell you what many copywriters do for research….
Immediately you get a product to write for…
You run to competitor websites to see what those other businesses are doing/saying…
Before you then head to Amazon or Reddit where the audience hangs out.
This doesn’t sound bad, right?
But here’s where the problem is…
When the first place you do your research is on the competitor’s websites…
Most of the actions you take after that will be based on what the competitors are doing…
Not what your customers need.
So in your bid to outshine the competitors, you miss the mark and fail to get anything right.
The first thing you’re supposed to do for research…
Is understand the product or service you’re writing for.
You don’t need to study the competitors for this.
See how everything about the product works and become an expert at it.
Then head over to your online sites (and offline if possible) to meet up with customers and see the problems they face.
Since you already understand the product and now the prospect’s problems, getting your big idea/ marketing angle will be easier…
Then try to come up with an angle different from your competitors even before you understand the product.
The customers are always more important than the competitors.
So, try taking your research in this direction:
1. Product research
2. Customer research
3. Market research (which includes competitors’ research).
You want your brain in the right place when you write.
And you want to ensure that you’re writing for the customers and not the competitors.
Take help from technology for writing.
AI copywriting is essentially computer-generated writing created using natural language processing tools.
First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad.
Below are some of the best ai copywriting tools that you can explore to make your writing super easy!
Top 10 Best AI Copywriting tools of 2022
- Jasper.ai: Jarvis AI is one of the best ai copywriting tools that you can use to scale your content in 2022 with the help of artificial intelligence. Users can use it to write engaging copies for their social media and websites.
- Copy.ai: Copy AI uses GPT-3 by Open AI to generate copies. Although it offers many options once a user creates an account.
- ClosersCopy.com: Closers Copy is another game-changer app right now on the AI market to generate unlimited long-form content.
- Frase.io: Frase AI helps you research, write, and optimize high-quality SEO content in minutes instead of hours.
- Outranking.io: Outranking AI is an AI-powered tool that helps to research, write and optimize content for higher organic traffic quickly and efficiently.
- Rtyr.me: Rytr AI is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost!
- WriteSonic.com: This is yet another AI copywriting tool that can help generate copies within seconds. It incorporates AI that works like humans.
- Craftly.ai: Craftly.AI is your AI-Powered Copywriting assistant that generates high-performing original content the way you like it. Marketing copy and content.
- LongShot.ai: LongShot AI is an artificial intelligence (AI) system designed to generate high-quality long-form articles from short descriptions.
- Copymatic.ai: Copymatic AI is an ai content writing tool that uses an AI-powered platform to write engaging, conversion-optimized and human-quality copy or content: from social media ads to full landing pages or blog posts
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