The Fastest Way to Get 1,000 True Fans
It’s absolutely urgent knowing who they are.
If you’re writing an article focusing exclusively on yourself, you’re moving further away from your fans.
I reached 300 followers this week. Is this enough to make a living?
I’m completely focused on delivering the best quality content I can. So, at this learning stage, earning money is not really the most important thing.
I’m 100% committed to my audience. That’s what I think about- 24/7, 365 days a year. When I’m reading a book and learn something new, I automatically share it the best way I can with my audience.
The best gift you can get from your fans is their reading time. If they’re reading your stuff, that’s because you’re delivering good content. You’re enriching fans’ minds. You’re feeding them with you’re experiences and knowledge.
However, after seven months of writing non-stop, 300 seems to be a low number of followers. Is it so hard to increase? Does it take so much time?
Let’s do the math. In six months, I’ve reached 200 followers. Yet, after one month of writing like a pro, two articles a day, focusing only on my audience, delivering better content, useful information, enlightening stories, made me improve another 100 new fans. And counting.
Medium has a thing I love. It compounds articles. I’m earning money from one piece I wrote four months ago. And as more followers enter my page, more readers will be able to read that same article.
That’s why I’m not bothering about the number of followers.
If you’re dedicated to your followers, if you’re reading books, finding new and good stuff to write about all the time. If you work ward on your writing skills to improve your grammar and text structure, you’re on the right track.
I’ve been receiving messages from a lot of followers about the things I write. It’s inspiring when you receive another message on your chat. It’s a beautiful feeling to see that your work is scrutinized and that your followers take their precious time interacting with you.
I have one and only one goal in my writing journey: delivering the best content.
Earn With Your Mind, Not With Your Time
How much do you want to earn per year? $25,000? $100,000? $500,000? $1,000,000?
Imagine you want to earn $100,000 a year. And you have 1,000 fans. Working the numbers, you will find that you have to gain $100 per year from each fan. Is it possible?
If you earn $100 per year from 1,000 loyal fans, you’ll get $100,000. It’s easy math. Yet, it’s not an easy task.
If you put a good plan on the table, it gets more comfortable for you to prepare for your future.
1- It allows you to think about what you are selling (content, t-shirts, gadgets, services, on-line courses);
2- It forces you to structure your financial life with concrete goals;
3- Makes you reflect on what kind of products you may sell to your audience;
4- You can stop and redesign your masterplan, finding new and quick ways to reach your goals;
5- Numbers don’t lie; numbers don’t cheat. Numbers forces you to stay the course.
Your masterplan should be focused on your loyal fans. They will send the message to the outside world — your message.
You must feed them every single day. Remember: they trust you with their time.
Not Every Fan Will Be “Super”
While the support of a thousand loyal fans may be sufficient for a living, for every single true fan, you might have two or three regular fans. Think of concentric circles with loyal fans at the center and a wider circle of regular fans around them.- Kevin Kelly
The good thing about being a newbie is that you can progressively design the best plan to deliver your content to the right audience. If you write about cocking, innovation, or health, you are creating the path your audience will walk through to get what they want.
Be sure you grab the super fans, those who follow you from day one. They will need to eat every day. And you’re preparing their meal daily. It’s your routine, your focus, your mission.
Now, the good news is that you will also find occasional fans and form a core of superfans eager for new and innovative content.
These occasional fans may buy your products once or twice a year. And their ordinary purchase will increase your total income. In some cases, they can improve a vast 50% of your sales.
It means that besides your earnings by writing on the platform, you’ll earn an additional fee by selling products to your superfans. And beyond that, you can catch 50% of occasional fans. You’ll have three sources of income.
Think of concentric circles with loyal fans at the center and a wider circle of regular fans around them. These regular fans may buy your creations occasionally or may have purchased them only once. But their everyday purchases expand your total income. Perhaps they bring in an additional 50%.- Kevin Kelly
Great Marketing Makes the Costumer Feel Smart
Start with this premise.
There are 2 million small towns on Earth. Imagine one-quarter of them have internet and medium wages. So, we’re talking about 500,000 small towns. Can your product get one fan from each small town?
It would be difficult to get to every small town because not all use the same social networks.
Well, it seems you have the first question already answered. It would help if you were everywhere — Facebook, Instagram, Whatsaap, Twitter, Pinterest, Tik-Tok, Reddit, Quora, etc.
The best way to do it is to start with one or two social media platforms, keep feeding them, and start adding new ones.
You have to show yourself to the world. Remember: there are 2 million small towns on Earth.
If you understand the metrics on superfans and occasional fans, you will find a place in your mind to build a masterplan where you compound your audience’s interests.
But at the same time, expand your influence, voice, and message on social media.
Try to Stop Being Everything to Everyone
One of the advantages of being small is that big corporations, commercial producers, and great institutions cannot find and deliver niche audiences.
They have considerable difficulties in reaching loyal fans because they are under-equipped with the real thing superfans yearn to survive: belief.
There are two different types of people globally, those who want to know and those who want to believe.- Friedrich Nietzsche
That means you’ll have your one-in-two-million loyal fans to yourself. You’ll have the long tail wide open to you because you are the creator.
And as the tools you have through social media are powerful enough to connect directly with your superfans, you have the advantage.
It has never been easier for you to build a 1,000 fan mark.
Final Thought
Could you show me what you got?
The worst thing you could do is trying to get more fans, more followers, more audience, just for the numbers.
I don’t give a dem who many likes I have in a post! I prefer not to have any likes and have hundreds of comments.
Remember, you will only have superfans if you’ll be a super writer.
Being a super writer doesn’t mean having written ten books. Not in brand journalism. Not in the digital world.
It means engaging with your audience and being part of it, respecting superfans ambitions and beliefs, superfans dreams and hopes. And feed them with the best of you.
If you spend one day without engaging with a superfan, it’s one day you’re getting weak. It’s one day you don’t show up at work.
Respect your superfans as they were your younger brother. Not in a diminishing way, of course. But in a carrying way. Show them love, care, and integrity.
Tell them always the truth. Your truth.
The truth will always be the truth, regardless of lack of understanding, disbelief, or ignorance.- W. Clement Stone
Be an authentic version of yourself to get a genuine understanding of your fans.
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