The Dirty Tricks of Attention-Grabbing According to Vivek Ramaswamy (He’s Not Playing fair)
Why is Vivek Ramaswamy — an outsider in politics— getting so popular, and what can we learn from him?
∘ Steal an audience ∘ Talk the big talk ∘ Be a spotlight hog ∘ Throw mud at the wall ∘ Use your money ∘ Buy me a Ko-fi ∘ Get more stories like this!
Attention is amoral — which means that it doesn’t matter whether you’re a good person or not.
In this world, attention is a game.
Play it well — and you’ll be a winner.
Today, I’m not going to talk about Vivek’s Financial success. He’s a self-made multi-millionaire.
He made his money through biotech companies — and he’s spent about 10 million dollars on his campaign so far.
That being said, today — I want to look at the things that have contributed to Vivek’s rise in fame.
I’m going to analyze his popularity and see what we can learn from him.
Steal an audience
No matter what you do, there’s always someone else doing it better. If you could cave to the audience of that other person, the better results you’ll get.
This is exactly what Vivek has been doing… Kissing Donald Trump’s butt in order to garner sympathy from his audience.
At times, he’d project himself as a law-and-order guy, however, he said he’d pardon Donald Trump even if he’s convicted of federal crimes.
What’s a writer supposed to do about it?
- Network strategically: Hang out where successful writers hang out. It could be a Webinar, a social media platform — or in person.
- Collaborate with more popular writers.
- Join writing groups
Talk the big talk
Vivek is the kind of guy who says things that he would never dare to do in office unless he’s politically suicidal — and he’s not.
The reality is, these things make him more popular than he would ever be.
Here are some things that he’s said he’d do:
- Under Vivek, people under 25 would need to pass a test in order to be able to vote.
- Vivek will make Putin abandon his relationship with Xi
- Vivek will close the department of education
Talk about unrealistic…
What’s a writer supposed to do about it?
- Say it like it is
- Use satire and dark humor
- Challenge the expectations of your readers
Be a spotlight hog
Vivek has been on every talk show and every podcast on the internet.
Good Lord! Even at the time of speaking, he’s trending on Twitter.
I’m going to check out what he’s trending for on Twitter — and I’ll let you know in the next point.
He probably said something offensive and silly.
He’s also good at generating headlines — so, not only does he go on these shows, he usually tries to trample his interviewers if they even slightly disagree with him.
Does that remind you of someone???
What’s a writer supposed to do about it?
- Maintain a strong social media presence
- Be consistent
- Diversify your content to attract a wider audience
- Engage frequently with your audience.
Throw mud at the wall
Vivek has been attacking people front, right, and center.
He’s that homeless guy shouting at everyone who passes by on 3rd Avenue.
He attacked NBC’s Kristen Welker — questioning her qualifications to hold the presidential debate.
He’s been insulting Nikki Hailey from day 1. He even attacked her family.
He’s insulted Ron DeSantis’ high heels.
He told Chris Christie to go and enjoy his “nice meal”. We all know what he was trying to say there.
He pretended to not know the Young Turks female host’s name, Ana Kasparian — while being on HER show.
This guy has been on a roll.
What’s a writer supposed to do about it?
- Address taboo topics
- Write controversial topics
- Support unpopular opinions
Use your money
So far, Vivek has spent more than 10 million dollars of his own money on his campaign. He’s said repeatedly that he’s not bought and paid for.
Usually, he’s talking about Nikki Hailey — and her billionaire donors.
Vivek has his own money.
That’s why he’s been able to run his mouth about everyone.
What’s a writer supposed to do about it?
- Invest in high-quality marketing
- Exchange money for attention every time
- Do giveaways
Buy me a Ko-fi
