Practical Email Marketing Tips
The DEATH of Email Marketing?
True or false?
Anyone who tells you Email Marketing is dead is delusion at best and manipulative at worst.
Most if not all of the people who say email marketing is dead want to sell you the next latest greatest replacement for email. Have you ever noticed these people use email marketing to tell you about what they want you to buy?
My job is simply to help you get better at email marketing. Here’s one quick tip: The Email From Line
The Email From Line
While there is lots of appropriate focus on the email subject line, the email from line gets neglected. Usually it contains your name or your brand name.
But what if we could make it better?
Here’s a couple of “fill in the blank” suggestions:
[Your Name] [action]
[Your Name] Invites
[Your Name] Suggests
[Your Name] Recommends
You can play with your first name or first and last name. These turn into:
“Jeff Herring Invites”
“Jeff Suggests”
etc.
Give it a try and watch your emails get opened more often.
Most if not all of the people who say email marketing is dead want to sell you the next latest greatest replacement for email. Have you ever noticed these people use email marketing to tell you about what they want you to buy?
Bonus Tip: I’ve put together a new training called “Fill in the Blanks Email Profits.” Included are 4 fill in the blanks Email Genius Templates:
- The Email From Line / Subject Line Genius Template
- The Email Body Genius Template
- The Email Call to Action Genius Template
- The Email PS Genius Template (another overlooked area)
Best of all I’m running a bit of a “pick your own price” experiment. Valued at $388, I’m offering it for only $47.
But you get to “Pick Your Own Price” between $1 and $47. Pick your own price here!
