avatarAine Hunt

Summary

The web content satirically details the daily routine of an influencer focused on appearances, brand deals, and social status.

Abstract

The article humorously chronicles a day in the life of an out-of-touch influencer, whose day is filled with superficial activities such as beauty rest until late morning, filming brand deals with controversial products, attending pilates classes for content creation rather than fitness, indulging in expensive health foods, maintaining relationships based on brand synergy rather than genuine connections, and grappling with the realization of a lost authentic self. The influencer's lifestyle is portrayed as hollow and disconnected from the real world, emphasizing the artificiality of social media fame and the performative nature of influencer culture.

Opinions

  • The influencer believes that extensive sleep is crucial for maintaining their appearance, implying a superficial prioritization of looks over substance.
  • There is a clear disregard for the ethical implications of promoting products from companies facing legal issues, suggesting a prioritization of financial gain over integrity.
  • The influencer's behavior at the pilates class shows a lack of respect for others' comfort and a self-centered approach to social media content creation.
  • The influencer's choice to frequent Erewhon for overpriced items reflects a disconnect from financial reality and a lifestyle that is out of touch with the average person.
  • The influencer's relationship with their canceled friend and their own undisclosed cosmetic procedures indicates a willingness to deceive followers to maintain a certain image.
  • The partnership with a former Hype House member points to a strategic and inauthentic approach to relationships for mutual brand benefit.
  • The influencer experiences a moment of self-reflection and existential doubt, acknowledging the discrepancy between their current life and their past aspirations of creating meaningful art.

Humor

The Daily Itinerary of an Out of Touch Influencer

Pilates, Erewhon, and Brand Deals

Look at me, jerks! (Pexels.com)

11:35 AM: The most important part of my job is looking good because really there’s only so much filters can hide. For this reason, I need at least 11 hours of beauty rest. You may think this is extreme but there’s a good reason I look like me and you look like — well, you.

12:35 PM: After scrolling through TikTok for an hour, I am ready to take on a very packed afternoon. First, I am contractually obligated to film a daily brand deal with an energy drink company that already has three lawsuits against them. Obviously, after every take, I spit out the drink because it tastes like dirt water.

1:25 PM: Next, I take my Tesla to my low-intensity pilates class where I shamelessly film myself half-assing the entire workout. Multiple people in the class have politely asked me to stop filming but I don’t listen to anyone with less than 2,000 followers. Later I’ll post the video with a Doja Cat song playing in the background and make more than you make in a week from it.

2:15 PM: After a grueling workout, a petite little girl like me deserves a little treat. So, I head to Erewhon for a 20 dollar smoothie. I pair my smoothie with a cucumber roll that costs the same as a downpayment on a house. But it’s Erewhon so what can you do, right?

3:17 PM: I put on a disguise and head to my best friend’s Beverly Hills house. I can’t be seen with her in public because she was canceled for lying about getting a fox-eye lift and several jaw filler injections. My publicist warned me that being seen with her could seriously impact my brand (which is all about self-love). Of course, I got the same procedures done last year, but I’m just better at lying to my followers.

4:32 PM: Wow, 4:30 means it’s already time to film another brand deal. This time instead of an energy drink that gives you heart palpitations, I’m filming a TikTok for health gummies that are supposed to increase your libido (not FDA-approved).

5:05 PM: I leave Beverly Hills to go to my social media boyfriend’s house. He’s a former Hype House member who lost millions of followers when he got caught partying during peak COVID. Our publicists got together and agreed starting a fake relationship could benefit both of our brands. After we film couple content for both of our accounts, we sit in prolonged silence for a bit while we stare at our phones.

7:00 PM.: 7 o’clock is usually when the unsettling realization of who I have become sets in. Would that little girl from Indiana be proud of the person she is today? This person who pretends to be someone she’s not. And for what? A hundred thousand followers and a couple of lousy brand deals? That little girl wanted so desperately to create art that was meaningful— not videos targeting the capitalistic tendencies of teenage girls.

9:00 PM: The feeling of inadequacy eventually fades and sleep sets in. What a day!

Satire
Humor
Influencer Marketing
Ti̇ktok
Comedy
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