The Creative Hack I Sadly Don’t See Many Creators Using
Doing this can elevate your personal brand across platforms with less effort.
If you’re a creator, you know that your work speaks only as loudly as you do. Gone are the days when solely the quality of your content mattered. Whether you’re a YouTuber, an artist, or a writer, sharing your work online helps you build your personal brand.
Of course, you could choose the traditional way and stay off social media and networking platforms. But here’s what you’ll miss out on — a global audience and clientele.
To give you a feel of what it's like, my one viral article gave me three client calls from America, out of which one sent me a contract within 4 days.
My LinkedIn consistency helps potential clients to identify me. Last week, I hosted a Twitter Space for the first time to talk about the creator life and audience building, and we had 40 people attending from across the world.
My clients have come from Australia, U.K., America, India, and Switzerland. Guess how they found me? Online.
Creating quality work is a waste if you’re not making noise around your work and your personal brand. Sounds overwhelming? Maybe.
This is the exact strategy that helps me:
- Publish 20 articles a month
- Tweet over 10x a day
- A weekly newsletter growing like crazy
- Post on LinkedIn 5x a week
A little hint, I only work hard for one of them. The rest follow, here’s how.
The Process That Helps Me With Ideas
Not all ideas need to be good, but you just need to keep ideating, the practice matters.
Note
Each time you have an idea, note it down. I’ve lost countless good ideas that came in the morning, during my workout, in the shower, and before sleeping. Just make a note of it before you lose it.
Practice
Write 10 ideas a day. I write ideas for 10 articles each day. I probably use only 1 or 2, but this gets my creativity muscle going.
Outline
When you like an idea, outline your content blueprint. Whether it's a YouTube video or an article, jot down what it’ll comprise. On the day of creating, the outline makes it less overwhelming and will help you finish your piece.
Most people don’t get the results they want because they’re not consistent. They’re not consistent because it’s difficult to produce so much. It’s only tough to produce when you don’t make a process that works for you.
After Your Piece Goes Live, Do This
Benjamin Hardy got 20,000 Medium followers in 6 months by pasting his existing blog posts.
Eugene Cheng repurposed his content on SlideShare and gained over 10,000 followers.
Both of them used existing content on a different platform to increase their audience.
Presenting to you — the art of content repurposing.
What does that mean? It means that you use existing content to create branches of new content. Let me lead you through what I do.
Since I write, I’ll use the example of an article and how I use it on LinkedIn and Twitter. You can use the same process depending on the type of content you create.
Tweets
Here’s how I tweet without content repurposing: tweet my thoughts.
Here’s how I tweet with content repurposing:
- On the weekend, I open the emails that show me what people have highlighted in my articles.
- I copy-paste those snippets to Hypefury to schedule them for the coming week ahead.
I have scheduled 50 tweets for this week using this. Pay for automation, because it can give you back something more precious — your time.
Sometimes when I tweet my thoughts, I turn them into articles. That’s another way to create a piece of content from another.
90% of the time I use one-liner posts as they do really well for me on LinkedIn. How do I get them? I copy paste a tweet.
On rare occasions when I want to write a mid-form post, I take inspiration from:
- my existing article
- share an article
- expand the bullet points in a Tweet
Either way, this content arrives from my existing content.
I’ve also done this pretty cool thing: I sometimes catch myself typing a really insightful reply to somebody, something that's quote-worthy. It then turns into a tweet.
Why You Should Do This
Well, it’s simple:
- You are busy
- Creative space is important to think and create
- You don’t need to reinvent an existing wheel
In simpler words, it's a smarter thing to do.
You’re already building content, use that to build a brand, an audience, and your credibility.
This has helped me save hours of time I’d otherwise worry about ‘what to talk about today’.
It's difficult to think about multiple platforms simultaneously — but you don’t have to. You just need to create one big thing on one platform and use excerpts from that to create on other platforms.
Lastly
This has helped me build an audience more than I imagined. My ebook got over 500 downloads in under 30 days because of my newsletter, which attracts people from Medium, LinkedIn, and Twitter.
One post viral on one of these platforms also leads people to sign up for my newsletter.
Work hard on one thing and work smart around the others. Automate as much as possible. Use your free time to create a groundbreaking one colossal piece. Repeat.
Author’s Note: Some links mentioned are affiliate links.
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