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Abstract

hts/instagram-stats/"> 130 million</a> Instagram users tap on shopping posts every month.</p><p id="8e9f"><i>Now that you are sufficiently convinced why Stories, let’s move on to the most important part that is how?</i></p><h1 id="72f4">HOW?</h1><p id="30a5">How to improve visibility, generate leads and convert them in sales for your services or product.</p><p id="ca0c">Stories appear at the top of your feed they are hit and go images that last for 6 seconds and videos that last15 seconds. Through stories you can promote products, services, coupon codes, testimonials, launches and many more things.</p><h2 id="31e0">1. The Ad Culture</h2><p id="5ad7">Features for Marketing —</p><ul><li>Sponsor Ads</li><li>The Instagram story lead Ad</li></ul><figure id="b156"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*fwd6BD740WKLemuMPAFFIw.jpeg"><figcaption>Screenshot by Author from <a href="https://www.instagram.com/accounts/login/">Instagram</a></figcaption></figure><p id="861f">If you are at a place in your business that you are looking for some new potential customers while maintaining your existing steady pool of consumers, sponsored Instagram stories should be your next step. These cost 70 to 90 cents per click for a business owner but the chance of engagement is higher than you just posting on your feed. Because you get to customize your audience and target for clicks per day. And of course, Instagrams algorithms inevitably leads an “already potential” customer to your business through target advertisement. You can access this feature through <a href="https://www.facebook.com/business/tools/ads-manager">Facebook Ads manager.</a></p><p id="ebe6">You can also link in your lead magnet by Instagram story lead ad. Through this feature, you can increase your email list. And its less expensive than sponsored ads as you make your consumer fill a form through Instagram only and get their email for your email list rather than redirecting them to your site.</p><h2 id="2f19">2. The Influencers</h2><p id="654d">Features For Marketing —</p><ul><li>Collaborating with an influencer</li><li>Tagging experts</li></ul><p id="bb4d">It’s no secret that Instagram influencers have a big market, there is an audience for every influencer on the site and all the followers strive to become like the people or accounts they follow. While collaborating with niche influencers to promote your services or products, by re-posting their stories to your story feed you can have their followers as a potential lead. You can also host Instagram takeovers with popular influencers.</p><p id="89e4">Tagging experts can be a bit tricky, you don’t want to appear spammy or irrelevant. But if your product resonates with one of the experts you have tagged then there is a chance that they will repost your story to their feed, which means you get new engagement from their target audience.</p><h2 id="bd8c">3. Feedback</h2><p id="f857">Features For marketing —</p><ul><li>Polls</li><li>Emoji Sliders</li><li>Question Stickers</li><li>Countdown meter</li></ul><figure id="1619"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*ofSsgQrAIqEiVsC5nQM58Q.jpeg"><figcaption>Screenshot by Author from <a h

Options

ref="https://www.instagram.com/accounts/login/">Instagram</a></figcaption></figure><p id="84d3">All these are great tools to increase engagement with your existing followers and potential customers. With these interactive modes of marketing, you can directly get feedback on your latest launch and existing merchandise, you can also conduct surveys in a quick and Hassel-free manner. These tools not only help you with the marketing aspect of your business but also for the feedback one.</p><p id="0054">Direct messages are the perfect way to pitch a product to a follower who has already voiced an opinion through a “poll” or “slider emoji.” The most important part is to add CTA in such posts so that you entice the customer for preorders with “countdown” posts or secure a sale with “challenge” posts.</p><h2 id="261f">4. Story Boards</h2><p id="1295">Every social media site has its personal tone twitter can be activist, sarcastic or funny, WhatsApp is personal similarly Instagram is upbeat, optimistic and influential. And that itself is the reason to tell your brand’s story on the platform, through regular stories and updates regarding your product launch or new services you can keep the target customers in the loop and generate some promising leads for your business. This is a great way to create serialized imagery stories for your events and launches.</p><h2 id="8069">5. The Swipe Up’s</h2><p id="8cb7">Features For marketing —</p><ul><li>Direct CTA’s</li><li>Direct Messages</li><li>Hashtags</li><li>Giveaways</li></ul><figure id="0a85"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*TVHzg1hxZYD2Z90kns6F9w.jpeg"><figcaption>Screenshot by Author from <a href="https://www.instagram.com/accounts/login/">Instagram</a></figcaption></figure><p id="bafd">When you have collected all the feedback from your polls and emoji sliders, through “Direct Message” you ask your current customers to post a review of your product on their stories. These kinds of customer testimonials always work wonders. As prospective buyer can see an unbiased and un-paid promotion just based on the integrity of the product.</p><p id="eefb">Many people look up for things through hashtags if they don’t know whom to follow for that particular service or a product. By adding such hashtags, your product will get visibility and engagement.</p><figure id="ecff"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*CFfZYaSKLfuJtgNk"><figcaption>Photo by <a href="https://unsplash.com/@purzlbaum?utm_source=medium&utm_medium=referral">🇨🇭 Claudio Schwarz | @purzlbaum</a> on <a href="https://unsplash.com?utm_source=medium&utm_medium=referral">Unsplash</a></figcaption></figure><h1 id="0f18">Conclusion</h1><p id="6f6b">Instagram feed was limited to pretty aesthetics of 2.5inch screen but stories have a bigger reach. They are known for their storytelling, intimacy and spontaneity. They are quick, effective and have tools attached to them for instant CTA’s. And anyone who knows marketing knows those are things that shine to convert leads to sales. Take advantage of all the tools and features of stories to easily engage with your audience and make a name for your brand.</p></article></body>

The Complete Guide to Using Instagram Stories as a Marketing Weapon

How to convert your leads to sales

Digital marketing evolves every day with technology. Marketers and advertisers have to keep up with all the social media trends. And with the virtual world expanding in 2020, it’s more than crucial to keep your businesses afloat by generating leads and mastering social media marketing. Let’s break down how to do just that with “Instagram Stories.” —

Why Instagram?

The answer to this most critical question lies in numbers, simple statistics is the reason that Instagram has become the epicentre of digital marketing in this modern world. We have 7 billion people in the world and out of those Instagram holds 1 billion as active users that are almost 15%. And with the consideration that we are speaking in terms of the world population, that’s a big pro in favour of this social media giant. Now I know that many don’t consider quantity as the only driving factor in an effective argument so let’s talk about quality.

Quality for business and marketing —

While Instagram started as a photo-sharing app, today it has grown into a source of income to creators, influencers and new sales channel for business. Almost 90% of active Instagram accounts follow at least one business on Instagram and 72% of them are committed to building a community. Not only this but the gender balance of Instagram users is pretty even i.e.52% female and 48% male which means you get a vast and even user pool as a consumer. And their potential advertising reach is 820 million users.

Why Instagram Stories?

Instagram stories are different than feed. They are more frequently viewed. They are to the point and perfect mode for CTA’S. They are breaking news. Accounts who post regularly notice that the same consumer views their story more and more. It’s a way to build a loyal consumer pool. Competitive Instagram algorithms make it difficult to maintain steady followers count. Stories rectify that situation, as a business, it’s impractical to post the same product or service again and again on the feed — Enter stories.

And numbers back this theory according to 2020 Instagram stats 62% people say that they have become more interested in a brand or service after viewing their story. And 130 million Instagram users tap on shopping posts every month.

Now that you are sufficiently convinced why Stories, let’s move on to the most important part that is how?

HOW?

How to improve visibility, generate leads and convert them in sales for your services or product.

Stories appear at the top of your feed they are hit and go images that last for 6 seconds and videos that last15 seconds. Through stories you can promote products, services, coupon codes, testimonials, launches and many more things.

1. The Ad Culture

Features for Marketing —

Sponsor Ads
The Instagram story lead Ad

If you are at a place in your business that you are looking for some new potential customers while maintaining your existing steady pool of consumers, sponsored Instagram stories should be your next step. These cost 70 to 90 cents per click for a business owner but the chance of engagement is higher than you just posting on your feed. Because you get to customize your audience and target for clicks per day. And of course, Instagrams algorithms inevitably leads an “already potential” customer to your business through target advertisement. You can access this feature through Facebook Ads manager.

You can also link in your lead magnet by Instagram story lead ad. Through this feature, you can increase your email list. And its less expensive than sponsored ads as you make your consumer fill a form through Instagram only and get their email for your email list rather than redirecting them to your site.

2. The Influencers

Features For Marketing —

Collaborating with an influencer
Tagging experts

It’s no secret that Instagram influencers have a big market, there is an audience for every influencer on the site and all the followers strive to become like the people or accounts they follow. While collaborating with niche influencers to promote your services or products, by re-posting their stories to your story feed you can have their followers as a potential lead. You can also host Instagram takeovers with popular influencers.

Tagging experts can be a bit tricky, you don’t want to appear spammy or irrelevant. But if your product resonates with one of the experts you have tagged then there is a chance that they will repost your story to their feed, which means you get new engagement from their target audience.

3. Feedback

Features For marketing —

Polls
Emoji Sliders
Question Stickers
Countdown meter

All these are great tools to increase engagement with your existing followers and potential customers. With these interactive modes of marketing, you can directly get feedback on your latest launch and existing merchandise, you can also conduct surveys in a quick and Hassel-free manner. These tools not only help you with the marketing aspect of your business but also for the feedback one.

Direct messages are the perfect way to pitch a product to a follower who has already voiced an opinion through a “poll” or “slider emoji.” The most important part is to add CTA in such posts so that you entice the customer for preorders with “countdown” posts or secure a sale with “challenge” posts.

4. Story Boards

Every social media site has its personal tone twitter can be activist, sarcastic or funny, WhatsApp is personal similarly Instagram is upbeat, optimistic and influential. And that itself is the reason to tell your brand’s story on the platform, through regular stories and updates regarding your product launch or new services you can keep the target customers in the loop and generate some promising leads for your business. This is a great way to create serialized imagery stories for your events and launches.

5. The Swipe Up’s

Features For marketing —

Direct CTA’s
Direct Messages
Hashtags
Giveaways

When you have collected all the feedback from your polls and emoji sliders, through “Direct Message” you ask your current customers to post a review of your product on their stories. These kinds of customer testimonials always work wonders. As prospective buyer can see an unbiased and un-paid promotion just based on the integrity of the product.

Many people look up for things through hashtags if they don’t know whom to follow for that particular service or a product. By adding such hashtags, your product will get visibility and engagement.

Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

Conclusion

Instagram feed was limited to pretty aesthetics of 2.5inch screen but stories have a bigger reach. They are known for their storytelling, intimacy and spontaneity. They are quick, effective and have tools attached to them for instant CTA’s. And anyone who knows marketing knows those are things that shine to convert leads to sales. Take advantage of all the tools and features of stories to easily engage with your audience and make a name for your brand.