The Biggest Misconception Creators Have About Building An Audience

Summary

The biggest misconception creators have about building an audience is that it is solely about getting their work seen, rather than establishing a connection to those who see it.

Abstract

The article argues that in order to build an audience, creators need to understand what it means to have one. It explains that an audience is not just the number of people who consume a creator's work, but the number of people who can be counted on to consume their next creation. The author emphasizes that a connection to fans is crucial in ensuring they see the creator's next work and that too many creators focus solely on getting their work seen, rather than establishing a connection.

Opinions

Having a connection to fans is crucial in building an audience.
The consumption of a creator's work is not as important as the connection that comes from that consumption.
Celebrating high view counts without establishing a connection to those viewers is a missed opportunity.
The number of people who subscribe or follow a creator after seeing their work is a more meaningful measure of audience growth than the number of views.

That word doesn’t mean what you think it means.

In order to build an audience, you have to understand what it means to have one.

Your audience isn’t the number of people who consume your creations — it’s the number of people you can count on to consume your NEXT creation.

This is a HUGE difference that can shift your entire mindset about audience growth.

Let’s say your creation magically goes viral and a million people see it. If none of them subscribe or follow you after seeing your work, have you really grown your audience?

No.

Because without a CONNECTION to your fans, you have no ability to ensure they will see your next creation — which is a the only meaningful way to measure your audience.

Too many creators focus solely on getting their work seen and put no effort into establishing a connection to those who see it.

A video with 500 views that generates 100 new YouTube subscribers is more valuable than a video with 50,000 views that only attracts 25 new subscribers.

Don’t celebrate the 50,000 views — mourn the 49,975 missed opportunities.

It’s not the consumption of your work that matters, it’s the connection that comes from that consumption.

Because those connections are what audiences — and careers — are ultimately built on.

The Biggest Misconception Creators Have About Building An Audience

That word doesn’t mean what you think it means.

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