The Biggest Black Friday EVER!
You will never be ready for this!
Yes, it's that time of the year again! People all over the world (yes, not just the US) are amped and ready to go! Online shopping carts are full of people’s favorite wishlist items and the consumerism engine is primed and ready to ROAR! It's almost as if the large amounts of turkey ingested will somehow jet-fuel people’s shopping addiction into overdrive!
And out of nowhere, wallets swell almost magically! Suddenly everyone has the disposable income to splash out with!
To think there’s still Trillions of Dollars being injected as a stimulus by the FED to keep the economy from crashing! To think that we are in the single biggest period of worldwide armageddon like circumstances our generation will ever experience! To think we are slap bang in the middle of a global pandemic the likes of which history has yet to reflect! Even Trump won’t move out of the White House! It's all doom and gloom everywhere you look!
Living outside of the US, I would never understand or experience standing in queues overnight, camping outside stores, and fighting off people for the last discounted item in stores though.
Black Friday is just another sales period here in South Africa. But our South African retailers have learned from all the school fees paid by American retailers in advertising and marketing the skin off this period! Not a single person here understands the ThanksGiving period-related origins of this event.
It's almost as if the entire nation were just waiting for an official start to the “SPEND AS MUCH AS YOU CAN AFFORD, AND THEN MORE” shopping madness!
Here we have the equivalent of Costco like retailers barely giving 20% off standard prices, but it's not on gifts or consumer electronics, etc. They do this for day to day grocery and food items and people lose their minds! Can you believe a 20% off a 2L Coca Cola did this:
Here are some TVs and some other barely 20% off grocery items causing pandemonium:
This year will be the same here in South Africa. People will go berserk! spending what little they have on the things they don't really need!
In America, I wonder if Black Friday will be as big as it used to be? Recent Playstation 5 and the new XBOX release dates are almost in sync with the start of this bonkers sale period. Tells me that the marketing gurus at Sony and Microsoft at least think that Black Friday will again reach new records sales!
What are the other considerations then? Will the Corona pandemic inflict mortal wounds on this gold rush for retailers? What about Amazon and the other massive online retailers? Surely they have some say here. If anything I think that people going to stores will taper off. The online e-commerce driven phenomenon will continue to thrive and peak. As it did once Covid 19 put us all under lockdown and we realized we can still feed the consumerism shopping addicted monster in us via online shopping.
As much as I detest and am against this form of consumer manipulation, this Black Friday I will also fall victim to these prowling retailer powerhouses! Yes, I do have some items in my cart, waiting for that notification that it's on sale! Yes, I am in line for the next Playstation 5 console. I am a sucker for gaming and gadgets yes. I have a few other odds and ends in mind too. But the thing is, I’ve been planning these purchases for months. Is that any consolation?
What are the ways you are deceiving yourself into justifying the thousands you will also probably spend this Black Friday?
Be honest now.