The Art Of Maintaining Your Brand Image Through Trust and Delayed Gratification

Build A Business The Right Way.

I wish most business owners understood the value of the front end game and what things you can achieve by waiting on the ask.

I speak with business owners all the time that are trying to figure out how to become profitable this year and how to overturn and get results quickly.

I always end up telling them the same exact thing.

Produce more value, and be more patient.

Jeff Bezos, the CEO of Amazon was telling shareholders in the late 90s that they might not be profitable for the next few years, but they will eventually be profitable.

The most successful entrepreneurs have a long-term mindset with everything that they do, and are never thinking in the short term, which is why they develop so much longevity with their brands.

It all has to do with paradigms.

If you are trying to get rich quick this year, you will come up with what I call “fleeting ideas”.

Fleeting ideas are essentially ideas that may get you rich this year but they aren’t guaranteed to keep you rich. In contrast, if you are trying to get rich in the next five years, you have a bit of a different context to work with, and your mind will start setting up ways to build a profitable business in a lasting way. Usually anything that evolves fast, is never good because it doesn’t usually come with a foundation underneath it.

Anything that develops slowly has a foundation that comes beneath it.

In business, if you have consumers and an audience that has followed you for five years, and then you decide to start selling products, they are more likely to sell fast since you’ve built a sense of familiarity and trust with your audience.

If you create a method to where people purchase from you in a quick manner without being really familiar with you, there is no way that you can sustain that connection for a long period of time, because you probably just sold a trending fleeting product for the moment.

Today we are going to focus on the concept of delaying the ask.

The ask is usually asking the consumer for the sale after you have given value. Every time you ask your consumer for something you lose a certain type of respect from you consumer, because your motive becomes very present to them at the moment. People trust others more when they don’t have a motive behind their actions. We like and trust people more when they don’t need anything from us, that is why trust is such a big thing in business.

Instead this is what you need to do.

Give, Give, Give consistently.

Then give more and delay the ask.

Then Ask.

The longer you delay the ask, the bigger the ask can be.

In example, if you are dating someone and you have been dating them for 6 months, it is a bit reasonable to ask that person if you can sleep with them.

In contrast, if you ask someone to sleep with them after the first date, it might be too big of an ask early on.

This is how you develop a brand and not just a business.

This is how you build trust with your consumers and allow them to have the desire to purchase what you have to sell and what will happen is your consumers will have a lot more grace with you and your products especially your initial supporters.

This essentially means if you have been giving value to someone for 3 years and then all of sudden come out with a product that is shitty, if this person has been following you for a long period of time and you have helped them anyway, they will want to return the favor in some form even if the product is shitty.

This has to do with the law of reciprocity.

Law of Reciprocity — e Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind.

You have given this person 3 years of value that can outweigh this shitty product so they may tell you how to improve it, or write what they liked about it, in return instead of leaving a shitty review. This will give your brand more trust, and how one person looks at your company can develop an audience that looks at your brand the exact same way.

This does not mean come out with shitty products though. You will most likely get negative reviews from people that you have given no value to whatsoever but convinced them to buy your shitty product.

This is how you get a cult of people calling you a scam, or just develop a cult of people that hate your brand, and then other people that have never even bought a product but talk shit about it, because someone else talked shit about it.

Either way, the bigger your brand gets, you will have haters, but you don’t want haters to overweigh the supporters, because that messes with your reputation + cash flow.

Bad Reputation + No Cash Flow = Destroyed Business.

Essentially how you maintain your brand image is through giving value without having to ask for someone to spend a penny on anything that you are trying to sell.

Delay the ask.

Thank You For Reading.

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