The Art of Getting Business to Come to You

Discover the key strategies from Paul, Sarah Edwards, and Laura C. Douglas’ book ‘Getting Business to Come to You’ that can help any business thrive by bringing customers to your door with these practical marketing techniques.

Word Of Mouth Advertising: Imagine a world where people talk about your business all the time. That’s the magic of word-of-mouth advertising, where satisfied customers spread the word and drive your success.

Networking — Contacts For Business: Business networking is all about building personal alliances. These connections become the lifeblood of your business. The more, the merrier!

Referrals: Generating referrals creates a self-sustaining business. Happy customers become your best sales team, bringing in more business without extra effort.

Word of Mouth Multipliers: Craft an image that not only leaves an impression but also generates more business contacts. A strong profile leads to more word-of-mouth recommendations.

Public Relations: Establishing a Reputation That Means Business: Building a solid reputation takes time, but it’s worth it. People prefer doing business with those they know and trust.

Publicity: Your Passport to Recognition: Become known in your industry. A good public image opens doors and builds credibility.

Building a Publicity Kit: Share the facts about your business efficiently and professionally.

Getting Media Attention: Use a unique angle to grab the media’s interest. Being in the spotlight can lead to more opportunities.

Speeches and Seminars: Speaking at events can generate publicity and introduce you to potential customers. Share your expertise to grow your business.

Direct Marketing: Getting Your Message Across One-on-One: Direct marketing is like having a one-on-one conversation with your audience. It’s personal and effective.

Promotional Techniques: Use incentives, giveaways, newsletters, circulars, and more to engage with your audience directly.

Direct Mail: Send tailored messages to specific customers, whether for sales, awareness, or building credibility.

Incentive Advertising: Cementing Your Name In Their Brains: Advertising doesn’t have to break the bank. Be creative, personalized, and memorable to maximize your budget.

Traditional Print Advertising: Explore classified ads, yellow pages, and directories. Sometimes, the classics work best.

Creative Advertising: Think outside the box. Use bulletin boards, radio or TV shows, online services, fax transmissions, and direct-response ads.

The Technicalities Of Producing Marketing Materials: Effective marketing materials are about benefits, not features. Look through your customer’s eyes.

Writing and Designing: Get creative. Always consider your customer’s needs and perspective.

Turning Interest into Business: Find ways to meet customer needs and close the sale.

Every business is unique, so it’s essential to have a variety of marketing activities happening all the time. Experiment and find what works best for your specific business.

Don’t miss out on the incredible opportunity to supercharge your business with these marketing strategies. Whether it’s word-of-mouth advertising, direct marketing, or creative advertising, there’s a strategy for everyone.

If you enjoy reading stories like these and want to support me as a writer, consider signing up to become a Medium member. It’s $5 a month, giving you unlimited access to stories on Medium. I’ll earn a small commission if you sign up using my link.