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Abstract

the headline that does 80% of the work.</p><p id="fb95">Nail the headline, the rest is a slow ride to victory. Mess up the headline and you could have just written the best article of your life, nobody is going to read it.</p><blockquote id="b24d"><p>‘I Found the Quickest Way to Achieve Your Dreams… But Nobody Wants to Hear It’</p></blockquote><p id="0704">I don’t say what it is and there is a little bit of reverse psychology that goes on here that gets people to click.</p><h1 id="df04">3. Tap into a big idea that is hard to articulate</h1><p id="3448">If you can put into words how people feel you’ll be on to a winner.</p><p id="b94e">I’m sure the biggest part of writing is feeling how you feel and then wrapping words around it. Life is so much easier when words articulate the way you feel yet it’s so hard to do it.</p><p id="0429">In this article, I talk about my battle with instant gratification. In that when I finally gave up craving immediate rewards and decided I was just going to learn my craft, after two years, things took off for me.</p><p id="fe95">This chasing shortcuts phenomenon is not singular to me, the rest of the world does it too.</p><h1 id="6f18">4. Tell your story</h1><p id="ef95">I’m a total nobody. I know that. I’m not special or high-performing or whatever else. I’m just a human that feels stuff and likes to put words to that effect.</p><p id="a228">I like to tell my own stories and experiences as a way to channel my thoughts and feelings. In a world full of AI and content churn, telling personal stories in a compelling way wins.</p><h1 id="8047">5. Leverage feelings</h1><p id="5333">Most people have commitment issues. It’s a thing. They don’t want to commit to doing something consist

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ently because they are afraid that they are missing out on 101 other things.</p><p id="1a6c">I know that because it’s exactly how I felt. Until I had a mindset shift. I realised that participating in short-term games would only ever lead to surface-level results. I could play 10 short-term games or play one learn term and get 100x the reward.</p><p id="47b4">And I realised there is a deep joy that comes from a long-term commitment to your craft.</p><h1 id="fc9a">6. I spoke openly about failure</h1><p id="2a3c">I’m not scared of failing. These days I fail more often than not. For a long time, I would hide away from my failings. I would shy away from the truth of them.</p><p id="2274">In this article I was honest. I told my audience everything that has gone wrong for me in the side hustle world (and there have been lots). People like realism in writing.</p><h1 id="9ef7">The real reason this did well</h1><p id="96f8">If I was to boil it down to one thing it would be this: this article talks to something deeply human in us all.</p><p id="c97d">We all want shortcuts, we all are scared to admit that we’ve fallen foul of a shortcut or two over the years. It takes a common idea and proposes a new way to think about shortcuts.</p><p id="1986">It suggests that the only shortcut is taking the long way around.</p><p id="5a39">A novel idea on an old topic presents a new and interesting way to think about success and chasing your dreams. And that’s why it worked.</p><p id="0b36">The Part-Time Creator Club has grown by 1035% in the last 6 months. It’s fast becoming the go-to newsletter for creating alongside your 9–5. <a href="https://www.theparttimecreatorclub.com/">Join 11k+ brilliant minds here</a>.</p></article></body>

The Anatomy of the $100+ Article

Steal what I’ve learned

I’ve been reviewing my work lately. I’ve got a list of articles that have made over $100. My plan is to review those articles to see the commonalities in them in order to leverage the lesson and do more of what works.

For this article, I’ll be focusing on this $100 article.

Let’s dive in.

1. Mass appeal

This article is about as wide as you can go. It’s about achieving your dreams. It’s not niched down it’s not serving 1 avatar. It’s serving thousands of people and I think that’s part of the reason it did so well.

The approachable market is huge.

Most people are trying (or pretending to try) to work on their dreams. All of us sit with a vision of what life could be if we just made it happen. This article has wide appeal.

2. It sparks curiosity

The title is everything. I’ve said this a million and one times and it’s why my course has 5 specific lessons on this very topic. It’s the headline that does 80% of the work.

Nail the headline, the rest is a slow ride to victory. Mess up the headline and you could have just written the best article of your life, nobody is going to read it.

‘I Found the Quickest Way to Achieve Your Dreams… But Nobody Wants to Hear It’

I don’t say what it is and there is a little bit of reverse psychology that goes on here that gets people to click.

3. Tap into a big idea that is hard to articulate

If you can put into words how people feel you’ll be on to a winner.

I’m sure the biggest part of writing is feeling how you feel and then wrapping words around it. Life is so much easier when words articulate the way you feel yet it’s so hard to do it.

In this article, I talk about my battle with instant gratification. In that when I finally gave up craving immediate rewards and decided I was just going to learn my craft, after two years, things took off for me.

This chasing shortcuts phenomenon is not singular to me, the rest of the world does it too.

4. Tell your story

I’m a total nobody. I know that. I’m not special or high-performing or whatever else. I’m just a human that feels stuff and likes to put words to that effect.

I like to tell my own stories and experiences as a way to channel my thoughts and feelings. In a world full of AI and content churn, telling personal stories in a compelling way wins.

5. Leverage feelings

Most people have commitment issues. It’s a thing. They don’t want to commit to doing something consistently because they are afraid that they are missing out on 101 other things.

I know that because it’s exactly how I felt. Until I had a mindset shift. I realised that participating in short-term games would only ever lead to surface-level results. I could play 10 short-term games or play one learn term and get 100x the reward.

And I realised there is a deep joy that comes from a long-term commitment to your craft.

6. I spoke openly about failure

I’m not scared of failing. These days I fail more often than not. For a long time, I would hide away from my failings. I would shy away from the truth of them.

In this article I was honest. I told my audience everything that has gone wrong for me in the side hustle world (and there have been lots). People like realism in writing.

The real reason this did well

If I was to boil it down to one thing it would be this: this article talks to something deeply human in us all.

We all want shortcuts, we all are scared to admit that we’ve fallen foul of a shortcut or two over the years. It takes a common idea and proposes a new way to think about shortcuts.

It suggests that the only shortcut is taking the long way around.

A novel idea on an old topic presents a new and interesting way to think about success and chasing your dreams. And that’s why it worked.

The Part-Time Creator Club has grown by 1035% in the last 6 months. It’s fast becoming the go-to newsletter for creating alongside your 9–5. Join 11k+ brilliant minds here.