avatarSrinivas Rao

Free AI web copilot to create summaries, insights and extended knowledge, download it at here

4464

Abstract

e the cut with the readers most likely to be interested in these stories.</p><figure id="2bfa"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*z2cqqXQ5svMTLq3-.gif"><figcaption>tenor</figcaption></figure><p id="74dc">Medium’s algorithms weight those stories for extra distribution across Medium.</p><p id="27ef">In regard to boosted stories…</p><blockquote id="cd70"><p>“(i)nstead of being the judge of what’s good, the algorithm will play more of a matchmaking role between what humans think is good and what readers like to read.”</p></blockquote><p id="aa32">Plus, almost all articles will continue to get distributed by the recommendation algorithm.</p><p id="6306">However, “engagement” (the old gold standard of curation) is not the same thing as providing satisfying reads.</p><p id="b098">This is what the algorithm is looking for:</p><ul><li>what topics a reader follows</li><li>what they read</li><li>who they follow</li><li>what people they follow read and clap for</li></ul><p id="3f52">Let’s dig a bit deeper now into the role of publications.</p><h1 id="a8b5">The impact of Community Curators and Publications</h1><p id="e337">Before I get into the FAQ section, I think it’s worth speaking about the role of publications.</p><p id="fe52">Publications will become important curators.</p><p id="df5c">At the moment there are <b>15 Medium publications </b>that are testing the Boost button and are having a major say in what gets boosted.</p><p id="3b39">In the near future, it can be any high-quality publication.</p><p id="1ae1">The owners and editors know “so much better than (Medium) what is an important read and why”.</p><p id="e7a4">For becoming a trustworthy partner, Medium will pay editors based on the number of stories they successfully recommend for boosting.</p><p id="ff37">Medium is looking for taste: “taste comes down to having the experience to know what is true, what matters, and where there is debate”, <a href="https://blog.medium.com/a-new-boost-for-top-stories-541884654fdb">Tony shared.</a></p><p id="07a4">Medium’s wish is to spark an influx of new publications.</p><h1 id="74ea">FAQ</h1><p id="ba42">These new changes are raising a lot of questions.</p><p id="a1fc">I aggregated the most popular questions from the comments, stories and official announcement:</p><h2 id="92ac">Who qualifies for this Boost?</h2><p id="dc92">Everyone.</p><h2 id="621d">Does my story have to be in a publication to be Boosted?</h2><p id="ee92">No, but it does help a little.</p><h2 id="c5e5">Which publications are curating?</h2><p id="02b4">Medium isn’t telling us yet who the 15 publications are.</p><p id="f0ed">Here’s the reason:</p><blockquote id="6304"><p>“The first is that it’s the job of these curators to find you. The second is that listing them now has a tendency to stick when we expect it to shortly be many or most publications.”</p></blockquote><h2 id="5baa">What should I write about to get boosted?</h2><p id="8178">Tony’s #1 tip: “write what you want to write.”</p><p id="3728">Since there are a lot of meta stories about Medium that are totally misguiding.</p><p id="b2b6">Here’s what Tony recommends:</p><h2 id="bfb5">Tips from Tony Stubblebine to get boosted:</h2><ul><li>writing can’t move you in any substantial way unless it can first move you to click and read.</li><li>Medium wants to reward you for writing your best stuff, but only you know what that is.</li><li>the top-performing stories had the most engaging titles, the most compelling intros, and the most entertaining writing.</li><li>attention-grabbing is not the same as useful or valuable or entertaining.</li><li>often the tricks of engagement lead directly to disappointment.</li><li>Authors who promote their articles through social media, email, to their followers, and publications are now more likely to get their articles picked up for a boost.</li><li>Medium wants to boost great writing, not great growth hackers.</li></ul><h2 id="d26a">Which posts are Medium boosting and why?</h2><p id="975d">These are the types of stories Medium is looking for:</p><ul><li>constructive</li><li>original</li><li>written from relevant experience</li><li>well-crafted</li><li>memorable.</li></ul><p id="650c"><a href="https://help.medium.com/hc/en-us/articles/360006362473">Click here to read the updated Distribution Standards.</a></p><h2 id="ba86">Is the Boost big enough?</h2><p id="5920">In the test period, Medium has seen boosts between 5

Options

00 views and 100,000 views.</p><p id="f473">Medium’s goal: every Boosted story should get at least 500 extra views within 7 days!</p><p id="70b0">Why?</p><blockquote id="a11f"><p>“In practice, that’s usually enough to tip a story over to a much, much wider audience.”</p></blockquote><p id="50fa">According to Medium, it’s the highest-level boost ever.</p><h2 id="edb4">Is traffic shared evenly across all authors?</h2><p id="78fb">No.</p><p id="a6da">Plus, what gets boosted changes as new readers and authors join.</p><h2 id="4f3d">How many recommendations does Medium make per month?</h2><p id="c0a4">In total, Medium makes several billion recommendations each month.</p><h2 id="9030">Can other people Boost?</h2><p id="9ff2">No other people than publication editors and owners.</p><h2 id="6f0e">Why is a Boost necessary?</h2><p id="8dff">Often authors join Medium because they want their stories to get more views and reads and to (finally) feel rewarded and recognized.</p><blockquote id="1b0d"><p>“Often, the best writing comes from people who don’t want to be audience builders. With the rise of the creator economy, these doers are often left out. Our goal is to find the best individual stories, regardless of who wrote them, and give those stories to a wider audience.”</p></blockquote><h2 id="01cc">How did Medium give the highest quality recommendations in the past?</h2><p id="cdbe">Medium had many ways to boost a story on Medium…</p><ul><li>via the recommendation algorithm</li><li>tags</li><li>newsletters</li><li>publications.</li></ul><blockquote id="518a"><p>“To give readers the highest quality recommendations, we’ve seesawed between two primary heuristics. The original model was mostly human curation, with a bias towards well-written, well-constructed, and well-supported stories. Then we swung to a heuristic that was dominated by machine learning algorithms biased toward engagement.”</p></blockquote><h2 id="fa9e">What about evergreen stories?</h2><p id="1987">Medium has already other mechanisms for boosting stories in the works.</p><p id="8e8d">Medium has started several projects to organize the best of Medium as a form of boosting.</p><p id="8310">“Evergreen writing should get boosted well beyond the day it publishes.” <a href="https://blog.medium.com/boosting-the-boost-d983f0552ab9">Tony shared.</a></p><h2 id="bcd3">What about canonical stories?</h2><p id="b7b7">Medium has already other mechanisms for boosting stories in the works.</p><p id="23d0">Canonical stories are part of it.</p><h1 id="03e9">What’s next?</h1><p id="bbcd">Getting Boosted on Medium definitely takes some effort and strategy, but it can pay off in terms of more readership and engagement.</p><p id="2b0d">Follow the tips shared above to optimize your stories for distribution and visibility on Medium’s network.</p><p id="5159">Although Medium doesn’t publish any income reports anymore, I bet a lot of writers will share how many views/reads they got and how much money they earned thanks to getting the Boost!</p><figure id="c399"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*Vzcb3tiIB5cKOJ5Z.gif"><figcaption>tenor</figcaption></figure><p id="0bf2">If you’re one of them… feel free to share your insights in the comments or send me a screenshot to [email protected]</p><p id="5bf6">Last but not least, I hope my story helped you to have the breath and no excuse to not execute and get Boosted!</p><h2 id="fd7a">Found it valuable? Want to see and know more?</h2><p id="0dc8">Sure thing!</p><p id="d2b0"><a href="https://kristinagod.substack.com/">Why not join my Substack newsletter </a>and tell me what you think?</p><div id="3262" class="link-block"> <a href="https://kristinagod.substack.com/"> <div> <div> <h2>Kristina's Newsletter | Kristina God | Substack</h2> <div><h3>Medium Blogging Tips and Tricks. Click to read Kristina's Newsletter, by Kristina God, a Substack publication with…</h3></div> <div><p>kristinagod.substack.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*1y2gGHnpmOCPEBwH)"></div> </div> </div> </a> </div><p id="341f"><b>P.S.</b> I hope you enjoyed this post. If you did, please give it a clap👏 or share it with someone who might find it useful😊</p></article></body>

The 9 Environments that Make Up Your Life

Everything you see, hear, smell, taste, and touch is an environment. And those environments are either adding energy or draining energy. — Jim Bunch

The diagram above is from Jim Bunch’s company, The Ultimate Game of Life . I was initially introduced to the idea that our life is made up of environments in a conversation I had with Jim on the Unmistakable Creative about designing environments for optimal performance and creativity.

When you view everything, not just your physical space, but the people you talk to, the information you consume, the clothes you wear, and the food you eat as environments, you develop both a heightened sense of awareness and sensitivity to the impact of those environments. You become ruthless about upgrading the quality of those environments. If you’d like to follow along this article while doing an audit of your own 9 environments, you can download it here.

1.Physical

When most of us think of environments, the first thing we think of is our physical environment. This includes the spaces we live or work in, the cars we drive, the clothes we wear and even the devices we use.

Shortly after I learned about the concept of environments from Jim Bunch, I stumbled upon Marie Kondo’s book The Life-Changing Magic of Tidying Up. What appears on the surface to be a book about getting organized is really a book about upgrading the environments in your life by making space for new things. Marie Kondo’s clients have lost weight, earned more money, etc, etc. Her simple filter for whether or not something should be kept was “does this item spark joy?”

My first stop in tidying up my own life was my bookshelf. Over the years, I had purchased and received many books. Most of the books that didn’t spark joy were about social media marketing. I got rid of them. Most of the books that were left were published by Penguin. A few days later my editor at Penguin contacted me about writing a book with them. It might just be a bizarre coincidence, but after that, I was sold on the impact of environments on my life.

Another thing I learned from Jim was the power of keeping your car immaculate. Let’s face it. When you sit down in a car that’s clean, you just feel better about everything. That was the end of receipts, wrappers, etc. This isn’t hard to implement. Anytime you stop at a gas station, toss whatever should be trashed.

Just think about how annoying it is when you crack your iPhone screen and use it like that for days. In the work that Jim Bunch does, this is referred to as a toleration. And tolerations drain energy from our physical environment. The value of a nice notebook or a new Macbook isn’t just in the fact that you have something that looks nice. It literally impacts how you feel.

  • Make the wallpaper on your laptop a vision board
  • Use a tool like HiddenMe to have a clear desktop

The upgrade of my wardrobe has been kind of a work in progress until I heard some things that really convinced me of the virtues of dressing better.

My friend Mike Harrington said “It’s probably best to dress better when you get on a flight. You never know who you’re going to meet at the airport.

In his book The Last Safe Investment, which also is about environments Michael Ellsberg says the following

When you look better, you feel better about yourself. Feeling better about yourself gives you more confidence, which in turn makes you appear attractive…

In many tech companies in Silicon Valley, for example, there is casual anything goes attitude toward style and self-presentation at work. However, just because you can show up to work unshaven in a hoodie and shorts doesn’t mean you should. We all have a superficial side, and to imagine that the people who have influence over your career (including your customers, if you’re in business), are not making superficial judgments about you, based on your appearance, is to assume too much.

Last but not least my business partner Brian Koehn talked about how many items in our lives create subconscious associations to our past. I tossed out shirts, shoes, and jeans from a particularly dark chapter of my life and ordered new ones. This doesn’t just apply to clothes.

2. Body

The next environment that we deal with is our physical body. I’m not a nutrition or fitness expert, but if you spend a few straight days going to the gym, you’ll be convinced of the virtues of exercise. Add eating well into that and you’ll be amazed what happens to your productivity and creativity.

For additional information on upgrading this environment, check out any of the following websites.

3.Memetic

Our memetic environments consist of the books we read, the podcasts we listen to, the websites we visit, and all of the information we consume. This is why I say you have to treat the information that you consume like the food you eat.

The reason I don’t engage with commenters who hate my work is because doing so would be toxic to my memetic environment. This is also a pattern I’ve observed in other prolific creators. The same energy spent debating somebody who hates my work could be put into creating something for a person who loves it.

4.Spiritual

I’m not religious. My main issue with religion is that is time-consuming, especially if you’re Indian. If you’ve been to an Indian wedding you know this. And if you’re not Indian but were invited, you should know the ceremony was shortened because of your presence. Keep attending your Indian friends’ weddings.

That being said I am spiritual. I do believe that there is some greater force than ourselves. And I do believe there is value in a strong spiritual environment. My spiritual practice centers around surfing. The ocean is my church.

After years of trying, I finally developed a meditation habit. One of my mentors used to be incredibly reactive. In the time I’ve know him, I’ve witnessed an incredible ability to remain calm in high stakes situations. He attributes this to a daily meditation practice.

Whatever that is for you, whether it’s in the form of religion or philosophy, I think that’s a good thing.A spiritual environment that’s in good condition keeps us grounded.

5.Financial

Your financial environment is exactly what you might imagine it to be. Your bank accounts, your investments, etc. etc. Even though I spend quite a bit of time thinking about the financial environment in my life, I’m not qualified to tell you how to upgrade yours. Below I’ve listed resources that I’ve been exposed to from my friends.

Often this is the environment we want to improve the most. If there’s one thing Jim Bunch taught me it was to work on the environments that you could immediately make upgrades to.

6.Relationships

The people you surround yourself with can either be the rise or fall of your career — Dr. Dre

The people that we spend our time with, our friends, our relatives, and our co-workers have a profound impact on our lives.

  • If they’re toxic and constantly negative, they will hold us back.
  • If they’re resentful, envious, or jealous they will hold us back
  • If they’re condescending, they will hold us back

I have friends who unfollow anybody who is constantly negative on social media. In some cases, they go so far as to banish them completely. Be the Soup Nazi of positive energy when it comes to your relationships.

Sometimes these people are the ones closest to us. So we can’t exactly cut them off with no explanation. Fortunately, there’s a way to deal with them. In her book Broadcasting Happiness, Michelle Gielan dedicates an entire chapter to this. One example is what she describes as a strategic retreat

A retreat may be cowardly, but a strategic retreat is courageous and can help creation conditions for a better relationship later on. Strategic retreats have long been used to win battles. In this sense, can use it to defeat the ill effects of someone else’s toxicity. A strategic retreat allows you the chance to regroup and reenter the fray stronger than ever. — Michelle Gielan

When you remove toxic people from your life, you’ll be amazed at how much energy you gain. It’s like lifting the weight of the world off your shoulders.

As my friend Benjamin P. Hardy says “Leaving the safety and comfort of your previous shell can be terrifying. But holding on to behaviors, beliefs, and even relationships that no longer make sense halts your personal evolution.”

7. Network

I view my network as an extension of the relationship environment. Every single day we are immersed in various environments known as networks, communities, and tribes.

  • Medium is a network of writers and readers
  • Facebook is a network
  • Twitter is a network
  • You and your co-workers are a network

All of the networks you participate in online are a digital environment. With the internet, we have more ability than any other time in history to shape our network. Make a list of all the interesting and influential people you’d like to learn from and follow them on twitter. You’ll learn what they’re working on, who they’re connected to, and what books they’re reading.

For example, I followed Chris Sacca after his appearance on the Tim Ferriss podcast. Then he retweeted the reading list of John Collison at Stripe. As a result I’ve been exposed to the ideas of two smart people without knowing them personally.

8. Nature

Nature is an environment we interact and deal with on a daily basis. When we spend our days going to work when it’s still dark, breathing recycled air, and then leaving when it’s dark, it’s terrible for us. Immersing yourself in nature in some way or another on a daily basis is essential for your physical, mental and emotional health.

Consider taking up an outdoor hobby like surfing, snowboarding or hiking. It beats the hell out of being someone who stays out drinking until 2am. I can tell you that from experience.

When you have meetings, consider doing a walking meeting. Mark Zuckerberg, Steve Jobs, and many others conduct walking meetings. In his post about why successful people spend 10 hours a week just thinking Brian Scudamore even talked about walking in nature.

If you live in a location where the weather doesn’t permit you to be outside too much, consider taking a short walk. Just get up from your desk and breath some fresh air.

9. Self

The self environment is your personality, your strengths, your weakness and everything that makes up who you are as a person. There are several ways that you can begin to make upgrades of your self environment.

  • See a therapist: For a long time, I thought therapy was only for crazy people. But the more I heard people like Jerry Colonna, friends of mine and several others talk about it, the more convinced I was of its value.
  • Work with a coach: If you haven’t seen the show Billions I can’t recommend it enough. At first, I thought it was weird that a hedge fund would have a performance psychologist on their staff. Then my business partner Brian said, “when you’re dealing with that much money just think of the difference a two percent improvement in performance could make.”

There are also a number of different personality assessments that you can take:

If you’d like to do a self-audit of your environments to understand exactly how your own 9 environments are helping or sabotaging your growth, sign up here and I’ll send it over.

All The Environments are Interrelated

You can’t upgrade one environment and not it have it affect the others. If you upgrade one environment it will send a ripple through all the others. — Jim Bunch

When you read through all of those environments above two things will probably run through your mind-

  1. I need to upgrade every environment now
  2. Holy shit that’s a lot to digest

Much like changing habits, your best bet is to attempt this one at a time.

For example, if you start exercising regular, and lose weight, you start to feel better, and your self environment gets upgraded because of the body environment upgrade. In their book The Last Safe Investment Michael Ellsberg and Bryan Franklin make a similar argument

Take any component of the system, and by improving it, you positively impact all of the other components.

A few months ago I bought a pair of Beats Headphones for 99 bucks. On the surface what seemed like conspicuous consumption was one of the best investments I’ve made in my productivity. Given that I am a writer who works from coffee shops on occasions, they were more of an investment than an impulse purchase.

There are many things that might appear to be conspicuous consumption but might actually be an investment in your success.

When there is a premium on peak performance, such as toward the end of an important project; right before a big meeting, pitch or public talk; or in the midst of a big deadline; investing in massage, private yoga sessions, acupuncture, or a trip to the spa can yield very large systemic returns. These are what we would call high-leverage periods of time, where performance increases of 5 to 10 percent can yield a huge difference in the outcome of your earnings or performance that year.- Michael Ellsberg

As Tim Ferriss said in this animated short below, what makes someone truly wealth is not just money, but holistically having the life you want.

Listen to Jim Bunch on the Unmistakable Creative

I’ll leave you with these final words that Jim shared with me.

If you get fanatical about designing environments, the environments will do the work for you. You no longer have to depend on willpower.

If you’d like to do a self-audit of your environments to understand exactly how your own 9 environments are helping or sabotaging your growth, sign up here and I’ll send it over.

Creativity
Entrepreneurship
Design
Recommended from ReadMedium