Sh*t happens, did happen, might happen, will happen, it is just the way it is. Holy s*it! That can’t possibly be true…
Everything (and everyone) is inflammable or sinkable, given the right circumstance and triggers, everything can collapse, e v e r y t h i n g.
Never underestimate the power of a small flame left unattended, actually never underestimate the power of small-anything left unattended, (anything can be the tip of a bigger iceberg).
Triage, triage, triage. The guy screaming in the emergency room might not need as much help as the silent guy curled on the couch, assess and attend to what is urgent and can escalate into a catastrophe, rather than what is louder.
Prevention and preparedness is your best investment. Yes, fortune is blind, but when it rains, it pours…
Set healthy standards & a work culture that strives for excellence. Immunize yourself, create the healthy antibodies in your organization that are ready to jump in when necessary. Negligence, laxity, unhealthy behaviors and environments, do not grow overnight. During a crisis, everything you let lag behind will all of a sudden catch up with you.
All knots come to a head during a crisis, from the loose door handle to unresolved political issues, all there, when you need it the least.
Prepare for impact. You will never get caught ready, but with enough practice, you can get caught prepared.
Each crisis requires a different toolbox, there is no one-size-fits-all solution. Not all fires are created equal, nor can they be extinguished with the same firehose. You need to know the properties of your assets to diagnose the best intervention to mitigate risk and damage.
Change is the only constant, what does this tell you about your bulletproof crisis communication? Yes, prevention and preparedness are a lifelong commitment and activity for any organization.
