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wsletter that <i>thrives</i> is not.</p><h1 id="b86f">Technophobic Grannies</h1><p id="b523">There’s nothing worse than sending out email after email to a dwindling audience and getting nothing tangible in return. No responses. No actions taken on your CTAs.</p><p id="3730">You may as well be emailing your granny, and she doesn’t even know how to open a laptop.</p><p id="4d40">I believe there’s one key ingredient to all successful, thriving newsletters. One crucial aspect to their framework that moves them from survival mode to steady, systematic growth.</p><p id="e113">Here it is: they foster a sense of <b>community</b>.</p><p id="705a">If you can make your monthly/weekly/daily newsletter feel more like a community catch-up than, well… just another email… you stand a much better chance of “making it” in the long-term.</p><p id="9a48">Subscribers will look forward to the communication they receive from you, and will be far more likely to act on anything you have on offer.</p><div id="9023" class="link-block"> <a href="https://medium.com/@thedavidmcilroy/subscribe"> <div> <div> <h2>Get an email whenever David McIlroy publishes.</h2> <div><h3>Get an email whenever David McIlroy publishes. By signing up, you will create a Medium account if you don't already…</h3></div> <div><p>medium.com</p></div>

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    </div><p id="292b">Some simple ways to nurture that community spirit:</p><ul><li>Use a <b>casual, humourous tone</b> when writing</li><li>Share <b>your own story</b> openly and honestly (with photos, if you can)</li><li>Encourage <b>engagement</b> in every edition through questions and polls</li><li>Invite <b>feedback</b> on new ideas and products</li></ul><h1 id="3294">Experience &gt; Information</h1><p id="ff24">Turn your newsletter into a community experience.</p><p id="0871">We all get enough information fired into our email inboxes every day. Information is fine, but it’s also boring.</p><p id="ea8e">If you can transform your newsletter from a simple email into a community experience, not only will it survive, it’ll <b>thrive</b>.</p><blockquote id="3e3f"><p>This article contains some affiliate links.</p></blockquote><p id="1bc3">If you liked this, join <b>2,400+ subscribers</b> in my Substack communities, <b><i>How to Write for a Living</i></b> and <b><i>The Solopreneur Stack</i>.</b> I’ll send valuable content straight to your inbox every week to help you learn and grow. <a href="https://thedavidmcilroy.carrd.co/"><b>Join now</b></a>.</p></article></body>

The 1 Thing That Will Ensure Your Newsletter Survives

And after it survives, thrives.

Starting a newsletter is easy.

Hop over to ConvertKit, MailerLite, Moosend or Substack, set up your profile, and launch. That’s pretty much it.

You might even have an endless supply of great newsletter ideas all lined up. Enough to keep you going for months.

Not a Medium member? Read the full story here.

It must be easy, right? Other people have built successful newsletters, so why can’t you?

In theory, that’s completely true.

But it’s also the point at which difficulties start to rear their ugly little heads.

Starting a newsletter is easy. Managing a newsletter that thrives is not.

Technophobic Grannies

There’s nothing worse than sending out email after email to a dwindling audience and getting nothing tangible in return. No responses. No actions taken on your CTAs.

You may as well be emailing your granny, and she doesn’t even know how to open a laptop.

I believe there’s one key ingredient to all successful, thriving newsletters. One crucial aspect to their framework that moves them from survival mode to steady, systematic growth.

Here it is: they foster a sense of community.

If you can make your monthly/weekly/daily newsletter feel more like a community catch-up than, well… just another email… you stand a much better chance of “making it” in the long-term.

Subscribers will look forward to the communication they receive from you, and will be far more likely to act on anything you have on offer.

Get an email whenever David McIlroy publishes.

Get an email whenever David McIlroy publishes. By signing up, you will create a Medium account if you don't already…

medium.com

Some simple ways to nurture that community spirit:

Use a casual, humourous tone when writing
Share your own story openly and honestly (with photos, if you can)
Encourage engagement in every edition through questions and polls
Invite feedback on new ideas and products

Experience > Information

Turn your newsletter into a community experience.

We all get enough information fired into our email inboxes every day. Information is fine, but it’s also boring.

If you can transform your newsletter from a simple email into a community experience, not only will it survive, it’ll thrive.

This article contains some affiliate links.

If you liked this, join 2,400+ subscribers in my Substack communities, How to Write for a Living and The Solopreneur Stack. I’ll send valuable content straight to your inbox every week to help you learn and grow. Join now.