avatarChris Soschner

Summary

Tesla's strategic investment in Bitcoin, amounting to 1.5 billion dollars, has potentially doubled its virtual profit in a month, surpassing its 2020 net profit from its core business.

Abstract

In January 2021, Tesla made headlines by investing 1.5 billion dollars in Bitcoin, a move disclosed in its 2020 annual report. The purchase, assumed to be spread over 30 days to mitigate market impact, was estimated to be around 46,875 BTC at an average price of 32,000 dollars per Bitcoin. For simplicity, the article considers a round figure of 50,000 BTC purchased. This investment briefly peaked at a value of 2.9 billion dollars when Bitcoin's price hit 58,000 dollars, potentially almost doubling Tesla's investment and adding an extra 1.4 billion dollars to its cash position. This virtual profit from Bitcoin holdings in February 2021 eclipsed Tesla's

Tesla and Bitcoin Reloaded

How is it a month later?

Canva Pro Image

Meanwhile, it is well known — thanks to Twitter and Media Coverage — Tesla bought Bitcoins.

Tesla deployed 1.5 billion dollars in Bitcoin in January 2021 —and the company disclosed it in the annual report for the year 2020.

I couldn’t track down the exact purchase date or the price, but I made some assumptions to answer my most pressing question:

What impact will this move have on Tesla's long-term profitability?

If I were responsible for investing 1.5 billion in Bitcoin, I would buy it over a longer time period and not all in one go.

Bitcoin has a market capitalization of about 1 trillion dollars, and still, 1.5 billion could have a pricing effect when it is deployed all at once, just at a time slot when not much is going on in the market.

So my strategy would be to buy over 30 days using the ups and downs.

Let’s assume this purchase happened from December 2020 to January 2021.

The price in that period ranged from 18,000 to 32,000 dollars per bitcoin.

To make things, easy let's assume a price of 32,000 dollars on average at the time of the purchases, which would result in a purchase of

46,875 BTC

This number isn’t perfect for presentations as I consider it too complex for the audience to memorize it easily.

Let us pretend further, Tesla bought

50,000 BTC

It won’t change the principle of the example and sticks in mind very easily.

At the peak point of the most recent bitcoin rally, the price of 1 BTC was

58,000 Dollars

Under these assumptions, in total and retrospect, it sums up to an astonishing

2,900,000,000 dollars value [or 2,900 million]

Elon Musk almost doubled his investment in less than a month, putting an extra 1.4 billion dollars into Tesla’s cash position.

The funny thing is that Tesla’s 2020 net profit reported in the latest financial statement was

721 million dollars

A profit created by Tesla’s core business. And obviously in retrospect, in February 2021, Tesla most likely made

twice as much virtual profit from holding bitcoin.

Is this sustainable, or will it only have been a single moment in time good enough for this article?

Nobody can predict the market, and time will tell….

Since 1999 I am an executive, advisor, and coach for companies in various industries. I am specialized in Corporate Development and Finance, from seed rounds to IPO level, and focused on life science since 2006.

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Tesla
Bitcoin
Elon Musk
Entrepreneurship
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