Take Advantage of the Network, Don’t Do Networking

Add Value to Seal the Deal on LinkedIn

So let me get this straight to you!

Networking is merely a waste of time unless you take advantage of the network.

How many of you spend time Networking every day?

If you think you are spending enough time adding relevant people to your connection yet not getting the real fruits, you must be doing something wrong.

Imagine there’s a person in your connection who is a great painter.

Unless he uploads his painting, how else are you going to know that he paints well?

Exactly! You got my point.

Unless you post things relevant to your field, how will people know that you are good at something?

Let me help you here. Follow this path to get valuable clients on LinkedIn.

1) No small talks! You need to add value

You must take advantage of the network by getting to know people who can help you in some way or another.

Stop wasting time on meaningless small talk and add value to your networking experience!

Remember, networking is a two-way street. You need to offer value to others to receive it in return. So start by adding value, not by asking for it.

Let me give you an example of small talk. A person asks another, “How are you?”

And the other person replies, saying he is fine even though his car broke down last night and that’s why he had to take the bus today! And what did this conversation bring to the table? Absolutely nothing!

Instead, you could reply with “I’m great! Thanks for asking. I was just reading about the new iPhone release, and I’m really excited about it.” This gives the other person a chance to continue the conversation by asking questions about your interests. You’ve now added value to the discussion and have potentially made a new connection.

2) Say out loud about your expertise in the posts

Be findable if you want your potential clients to find you.

By this, I mean, take full advantage of the search function on LinkedIn.

Search for topics that are relevant to your expertise, and then leave a valuable comment as it would help people in their path or journey. In this way, you can be found by those who have problems.

This will show up when someone’s looking for information about a certain topic, so they will definitely go to you as the expert and not your competition.

You could also share articles that are related to your field, but make sure you write a comment about it. This will help start a conversation with potential clients.

Remember, if people can’t find you, they definitely can’t hire you!

3) Post content relevant to your field EVERY DAY!

I’ve written in CAPS to increase the emphasis.

You need to post relevant content every day.

If you want people in your network to know that you are an expert at something, then start by adding value and posting consistent valuable content about your field of work or interest.

You can also share posts from others as well so it will not look like spam!

By doing this, potential clients who are looking for someone with your skills or expertise will find you and be able to connect with you.

So start by adding value, being findable, and posting consistent content! It’s the best way to get potential clients on LinkedIn.

4) Be awesome with the headlines

You could also use a great title to draw people in.

A powerful element of LinkedIn is you to add headlines to your posts and updates! So make sure you take full advantage of this feature by using an attention-grabbing title. This will help capture more views from potential clients searching for someone with your skills.

You could also use the headline to summarize the content of what you are about to share, just like I did here! This will help people know right away whether or not they should read it since most people don’t have time for lengthy posts.

Overall, if you want to get on the right track for success, start by adding value and being findable! Don’t do networking only.