Storyteller Tactics Review: Introduction
How to grow your audience
…and make them listen

“A book is a dream you can hold in your hand,” Neil Gaiman once said. A few minutes walk from my house is a warehouse of dreams: the council library.
I’m often there — dreaming — enjoying the old building, the high ceilings, the wood panelling, the long shelves of books, the newspaper racks, the cosy corners where I can curl up in a printed fantasy. It’s my idea of heaven.
There’s a morning routine I sometimes enjoy: children's storytime. The youngsters — preschoolers because their siblings are in class — and their mothers gather around a librarian as he or she reads a picture book.
Here is bliss. The kiddies sit in rapt attention listening to some silly tale about a talking dog, a friendly pirate, or a superhero rabbit.
And so do I. One of the librarians is a hunky young chap with a lantern jaw and a deep husky voice that just turns me to mush. I’m as rapt as the toddlers.
Funny thing, there are always more young mothers listening to the stories than there are children.

We all love stories
We enjoy listening to stories. It’s in our genes. Ever since we human beings gained the power of speech, we loved to sit around the campfire to listen to someone tell a really good story, one that has us on the edge of our seats as the hero battles villains, braves the perils of a hostile world, fights off wild animals and finally wins home to the embrace of their family with the treasures of the adventure.
“Let me tell you a story,” someone says and we are instantly engaged, ready to relax, listen to an exciting tale, wonder what comes next, and gasp with delight when we find out.
Make yourself the hero
As a writer, you must make use of this inbuilt love of stories.
This is critical.
It is the difference between a page full of words that nobody reads and a story that readers love and share and then go hunting up more by the same writer: you.
As a writer, you want readers to enjoy your stories and to tell you how much they loved them and why aren't you writing more right now?
This is money in your pocket and joy in your life.
You become the rags-to-riches hero, basking in glory and rolling in wealth.
What comes next
Simple. Make storytelling your first priority.
Find a way to turn whatever you have to say into stories.
There are a million ways to do this.
You’ll leverage the natural human love of stories into eyes on your articles and money in the bank.
Think about the best ways to put what you want to say into a narrative that engages your readers and keeps them reading on and on.
Help is here
As it happens — and here’s my story beginning — I tripped over a nugget of gold last week.
Somehow the social media algorithm gods worked out that I was a writer and I wanted to do better.
My Facebook feed began including pictures of an interesting little package: a deck of cards labelled “Storyteller Tactics”.

Friends, as I looked into what these cards had to offer, I became excited in a way that surpassed whatever innocent interest in a hunky, husky, square-jawed storytelling librarian I might have had.
These cards — and they are beautiful resources in their own right — amount to a recipe book for storytelling. Pick up any one and you’ll get a concept, a structure, a function that links to other cards in a useful way that you may craft to suit your exact purpose.
Here are characters, styles, step by step instructions on how to build a story that sells, that draws your readers in, that keeps them engaged.
There are 54 cards in the deck but they can be combined in a million intriguing ways to create a story where you and the reader are engaged; walking down the same narrative path together to reach a shared objective.



