Steve Jobs’ Advice to Disney Which Saved It
Bob Iger: Steve, I have got a crazy idea for you
Steve Jobs: what’s that?
Bob Iger: what about Disney acquiring Pixar
Steve Jobs: tell me more about your crazy idea
Bob Iger: I have been thinking about we need to fix Disney animations. One idea that keeps coming back to me is of buying Pixar. You have got great Talent and tech. We have a great legacy of Disney.
Steve Jobs: It’s not the craziest idea I have heard. Why don’t you come and have a talk?
“This is the conversation that changed Disney’s fate FOREVER!”
Historically Great animation has been correlated with great business for Disney
By the 2000s, Disney was suffering in creating great animation
but what’s there a need for whole article?
Disney bought Pixar to solve this issue
story end
isn’t it?
Not really!
Steve Jobs understood that Both Pixar and Disney would thrive and would be better off together than standalone.
But he feared that One thing!
So What did Steve Jobs suggest to Bob Iger to be averse to failure? (For those who don’t know who Bob Iger is, he’s CEO of Disney)
He understood that Disney would need to justify buying for such a monumental price to shareholders, so they needed to speed up film productions.
They would drive tech people crazy with their processes
Pixar, known for their originality of ideas, pushing boundaries would be killed.
Steve jobs said
“Culture of Pixar is incredibly valuable and worthy of respect, and it affects in every ways.
If Disney tries to interfere, then it will ruin it all.”
Importance
culture plays a significant role in success as People do
Netflix Competitive Sport team idea
or Pixar’s freedom in the story tell, and the intersection of technology and storytelling played a key role in shaping them
While Acquiring, Talent often is overvalued and culture undervalued.
that’s the big mistake
that’s the secret to the acquisition; let’s analyse Microsoft for a better understanding
In the last decade, they haven’t innovated much. Instead, focus more on acquiring giants
and it has worked in favour
how?
They buy them
provide resources
and don’t interfere with their management
and it has paid off
Culture is the key here
Key Takeaways
- Culture is equally important, if not more than Talent.
- Relations can be fixed
( like steve jobs and Disney, I know this is not a direct takeaway but an indirect one)
I hope I was able to do justice to your time spent
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we will have an article very soon discussing how to create culture by analysing various examples