Steve Job’s 7 Timeless Rules For Building A Brand People Love

The safe road is the riskiest of them all.

When Steve Jobs was a little boy, his father said: Steve, go out and paint the backyard fence. Excited by the idea, Steve said: Sure, Dad!

When he was done, little Steve proudly presented his work to his father, exclaiming

It’s all done, Dad! Look!

His dad stared at the fence, twisted his head, and paused for a second. Steve, you did a wonderful job painting the outside of the fence, but you didn’t paint the inside of the fence.

“But Dad, no one is going to see the inside of the fence,” little Steve replied.

His father looked into his eyes and said:

But, Son, we will.

Steve used this lesson to build the world’s most valuable brand and left us with 7 commandments for building a brand worth loving.

Pick a few products, make them the best. That’s how you stand out from the rest.

Focus on a few key products and make them truly excellent.

Steve Jobs was known for his “one more thing” moments when he unveiled new products, but Apple’s product line was relatively small compared to its competitors.

This allowed Apple to focus on creating a few key products that were truly innovative and set the standard for their respective markets.

Steve Jobs focused on simplicity, design, and user experience when developing the iPod and iPhone, which helped make them popular and successful products. The iPod had a simple interface and a sleek, compact design, and it offered high-quality audio. The iPhone also had a simple interface, a touchscreen, a sleek, modern design, and it provided a high-quality user experience.

Both products became popular and iconic because of Steve’s obsessive focus on getting the little details just right by saying no over and over again.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Loyal customers, that’s your dream. A strong brand, that’s your theme.

Create a loyal brand following.

Apple has some of the most loyal customers in the world, and this is no coincidence. Steve Jobs understood the importance of building a strong brand and creating a community of loyal customers.

He did this by creating a unique and consistent brand identity, as well as consistently delivering high-quality products and customer service.

A brand is simply trust.

Get trust right and you have a brand.

The more magical stories you unearth, the more you’ll set yourself apart from the rest of Earth.

Tell a compelling story.

Steve Jobs was a master at telling stories that captivated his audience and communicated the value of Apple’s products.

He understood that people are more likely to buy products that they can emotionally connect with, and he used storytelling to create that emotional connection.

The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

New ideas, bring them to life. Stay ahead of the curve, that’s how you survive.

Innovation first. Always.

Steve Jobs was always looking for the next big thing, and he was willing to take risks in order to bring new and innovative products to market.

Steve understood that in order to stay relevant and competitive, it was important to constantly push the boundaries of what was possible.

Steve said:

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.

Strong foundations, that’s the goal. A team that’s solid, heart and soul.

Nothing beats a dedicated team.

Great things in business are never done by one person, they are done by a team of people.

Steve Jobs was known for being demanding and demanding of his team, but he also understood the importance of building a strong team of talented and dedicated individuals.

He hand-picked and nurtured top talent, and this paid off in the form of innovative and successful products.

Shake it up, don’t be afraid. That’s how you’ll make it, that’s how you’ll get made.

Don’t be afraid to change the norm.

Steve Jobs was not afraid to disrupt established industries and turn them on their head. He did this with the iPod, iPhone, and iPad, and he continued to do it throughout his career.

We’re here to put a dent in the universe. Otherwise why else even be here?

Seamless service, that’s your goal to make each customer’s experience whole.

Deliver an effortless customer experience.

Steve Jobs understood the importance of delivering a seamless customer experience, from the initial product launch to post-purchase support. He paid attention to every detail and made sure that every touchpoint with the customer was of the highest quality.

Steve said it best:

And, one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards for the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.

A couple of product designers walked into Steve’s office at Apple with some new Mac designs one day. Steve said: I want the outside of the computer to look so simple, and so elegant, like a piece of art, but here is the real mission: Make the inside so beautiful that it’ll bring tears to our eyes.

One of the product designers responded:

But Steve, no one is going to see the inside of the Mac.

Steve replied:

But we will.