Step By Step Guide To Write An Article That Goes Viral On Medium
Step-by-Step Guide To Write Viral Content On Medium
Since you’ve landed on this page, you definitely know the importance of writing good content to get your piece viral and featured. Many people learn this in two ways:
- They learn first before diving into the sea.
- They dive into the sea and gain experience with their struggle for survival.
So, guys which category do you belong to? I’ll request you to reply before going ahead to learn about the powerful method to write a masterpiece that goes viral on Medium.
W e have seen many articles or blogs starting with popular formats. Many of you are aware of that and newbies can check here:
- “How-To” Post
- List-Based Post
- “What Is” Post
- “Ultimate Guide”
- The Infographic Post
Before you write content, you must answer, couple of questions. These are some common ones that will definitely help you and give you a reason to create an effective and viral piece.
- Why should someone read your content?
- What value you are offering to your readers?
- What makes someone come back to you?
Good content should cover two aspects. First, it should be interesting and engaging. Secondly, it should be educational. Your content should answer queries and help audiences to resolve their problems. In fact, good content not only helps and resolves queries but should provide actionable steps.
Remember, focus on producing content that is interesting to read and great for your readers.
So, the question is “How to write good content that really yields good viewership?”.
Here are the steps that you should follow while writing content:
- Know your audience — Before starting or writing content, make sure you know your audience and have a clear understanding of that. For say, if your audience is someone who wants to start a new business, you don’t need to share information about getting your first step to social media. As you know, social media is something that most of the audience already knows. So, provide information about ‘What steps are important for a startup to get their first customer?”. A topic like this will interest users to click and visit your content. If you have delivered a meaningful and valuable point, they will definitely subscribe to your channel.
- Identify your first content topic — Before you start producing content, pick a topic that interests you. Choose a subject that is pretty general. For say, if you are a digital marketer then your post might be ‘Top 10 on page factors responsible for ranking in Google SERPs. A topic something like this will help users. Generally, you need to establish your credibility by producing good content. You’ve to show the audience that you’re a leader in your field and an authoritative source.
- The title that works — The title is the most important part of the content. A compelling title urges audiences to click on and go through it. Here comes a big question ‘How to write a good title for your blog or article?’. The answer is pretty simple, an article should be an indicator of the content that makes users click. It should be very much precise but should have some keywords on which you are producing content. The primary reason behind pushing keywords to your title is that it helps in ranking in medium platform searches. I will break this down into 3 simple steps. Step 1 — Select a topic for your content Step 2 — Create a generic title Step 3 — Now go for a working or final title For example — my topic of content is blogging. So as per the above fundamentals, my steps are: Step 1 — Blogging Step 2 — How to choose a topic for the blog post Step 3 — How to choose a solid topic for your blog post
- Write a solid intro — Writing an intro is the most important and initial step to viral content. For say, if you are done with a solid title then your next most important thing is to write a solid introduction. The introduction is the first and foremost part of the content that grabs user attention. This is the part of the content from where the audience decide whether they will read further or they skip away. If your introduction is weak and sloppy then and there only you lose your game. To get started with a solid intro, the process or the way is pretty simple. You can do this in a number of ways. Start with a story or joke, a question, or an interesting fact or statistic. Then, discuss the purpose of your post and explain how you will help your audience by addressing their problems with your experience. This will help your audience to stick to the content and they will enjoy reading it. To understand this better, you can check the intro part of this article that made you go through this entire content thoroughly.
- Organize and outline your content — Many readers fear reading big and lengthy content. Due to this, many of them read the important part of the content and skip away. This is where you can lose the game. The best way to organize your content is by including sections, lists, tips, bullets wherever is appropriate. To complete this simple step, you really need to do an outline of your post. Once you start, you will know which points to cover and the order to do so.
- Write effective content — Finally, the steps are here that actually matter. Since you have already outlined your content. Now, you simply need to fill in the blanks. Follow the outline as a guide and describe each point. You can share your experiences or even you can conduct research on Google and gather information. Collect relevant data as per your subject and rewrite them in a friendly and communicative matter.
- Proofread and edit your masterpiece — You’re not done yet but you’re almost close to creating a masterpiece. You must use copyedit or proofread your post. You may consider Grammarly or any other tools to check the grammatical errors, mistakes or sentences.
- Add CTA — Your blog post must include Call to Action (CTA). A CTA is a phrase that helps audiences to take an action. These might be — subscribe to your blog, download an eBook, register for a webinar or event, etc. Visitors land to your content and they will take action by clicking on the CTA. This will help in generating valuable leads.
- Add On-page factors — On-page, SEO is the most required one. This helps your content to become searchable on the platform. For example, add a good page title and headers, include keywords in your content. Note — Keep your post title short and include keywords or phrases to target your audience.
Final Round up…
If you want to check some real examples for the title then check below:
a. Things I learned From MY YouTube Channel Failure
b. How Much YouTube Paid Me For 36k Views
c. One in Five Indian Women Suffer From PCOS
