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ique are a prime example.The pre-owned market is bursting with value. The Rolex case at the store is bare. If you are planning to buy a watch this week, it won’t be waiting for you at the watch shop. You may find your Pepsi on the web. Oh, don’t forget the papers and box.Choosing a Stainless Steel Watch Can Be DauntingHow much should I pay? Is it an authentic watch? Can I trust my dealer? What do I do if I mash it into volcanic rock while adventuring? These and many more questions demand your time and attention. Do your homework. Take your knowledge or trust with you at the watch shop.The Big Three Grab the Most AttentionThe Rolex Submariner, Patek Philippe Nautilus, and Audemars Piguet Royal Oak are all available in stainless steel. They are gorgeous and are welcome on any wrist. They also command some of the highest prices in steel.Great stainless watches don’t need to be an assault on your bank account. Take a closer look at the Octo by Bvlgari. Ask for one at the shop. Try it on. It is as stunning as it is mesmerizing. The shape of the case makes you look.You keep searching for a weak point. Something you don’t like yet can’t pinpoint it. Let the Octo peek out from under your cuff. People will take notice. They want to look. Most won’t be able to identify it.Breitling Rules the CockpitPilots rely on watches. Make sure to check out these beauties. Take a closer look at the Breitling Steel Chronograph 44. A timeless design that will have you looking like you know what you are doing. Fifty years from now, this watch will be as good looking as it is today. It will still be running too.Stainless Represents ValueStainless steel watches are not going anywhere. There is a new generation of buyers who demand high quality and are wi

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lling to pay for it. Stainless represents value. The steel model is much less than the same watch in white gold. While white gold is a prestige play, stainless gets you in the ballgame and represents value.The Shopping Experience is FasterSwiss makers are looking to interest the younger watch buyer. Technology is giving the affluent fan access to premium watches like never before. The sales ceremony traditionally involved reciting the brand story to draw in new buyers. Today’s shopping experience is faster and more immediate. Retailers I spoke with for this story say inventory levels drive sales. No surprise a sought after watch sells as soon as it hits the store.Makers are courting a new generation of affluent young buyers willing to pay for quality. They crave simple shopping experiences. Look for stainless to represent the largest chunk of the global market for years to come.*** *** Douglas Pilarski is a writer/journalist based in Portland. He writes about luxury goods, exotic cars, horology, tech, food, lifestyle, and workplace issues! Comments are welcome at <a href="http://[email protected]">[email protected]</a>. Follow @dpatlarge *** DO NOT COPY OR PUBLISH ANY PART OF THIS ARTICLE WITHOUT THE CONSENT OF THE AUTHOR.Copyright © 2020 AstonBell MediaAll rights reserved.This publication or parts thereof, may not be reproduced in any form, stored in any retrieval system, or transmitted in any form by any means — electronic, mechanical, photocopy, recording, or otherwise — without prior written permission of the publisher, except as provided by the United States of America copyright law. For permission requests, write to the publisher<a href="http://[email protected]/"> [email protected]</a> *** ***</article></body>

Steel Rails Every Berm for the Young, Affluent Watch Buyer

And watchmakers know it

Drop-in at the local watch shop and have a look around. Check the display cases. The stainless steel watch is right there next to the titans. White gold, yellow gold, platinum, and exotic case materials are giving up ground. The stainless steel watch is going strong.

Why the stainless steel craze? The global demand is high. The Swiss watch industry reaches billions in total annual sales. That’s a lot of watches and a lot of buyers. Today’s buyer is looking for a watch to complement their individuality and lifestyle. Think of it as alignment.

Steel is practical

Not everyone has the means to put a dozen Royal Oaks or Daytonas in a display case. Not everyone wants to or needs to. A lot of us do not wear a platinum watch for everyday tasks. A visit to the grocery market or to fetch the dry-cleaning in a platinum watch is a bit much.

Stainless steel appeals to the young, affluent watch buyer in a different way than the iced out Rolex President does. Steel goes with you. Every activity from nine to five at the office or diving off the Yucatan coast is possible with a steel watch. Steel rails every berm, and the watchmakers know it.

Watchmakers are paying attention. Pilots, divers, car enthusiasts, adventurers have models all to themselves. A steel Nautilus can reach into six figures with no problem. Buyers trying to avoid breaking the bank can find great watches in every style.

Big Style for $3,000

Some watches are so popular that they are not easy to get new. Empty showcases this year at the Rolex boutique are a prime example.

The pre-owned market is bursting with value. The Rolex case at the store is bare. If you are planning to buy a watch this week, it won’t be waiting for you at the watch shop. You may find your Pepsi on the web. Oh, don’t forget the papers and box.

Choosing a Stainless Steel Watch Can Be Daunting

How much should I pay? Is it an authentic watch? Can I trust my dealer? What do I do if I mash it into volcanic rock while adventuring? These and many more questions demand your time and attention. Do your homework. Take your knowledge or trust with you at the watch shop.

The Big Three Grab the Most Attention

The Rolex Submariner, Patek Philippe Nautilus, and Audemars Piguet Royal Oak are all available in stainless steel. They are gorgeous and are welcome on any wrist. They also command some of the highest prices in steel.

Great stainless watches don’t need to be an assault on your bank account. Take a closer look at the Octo by Bvlgari. Ask for one at the shop. Try it on. It is as stunning as it is mesmerizing. The shape of the case makes you look.

You keep searching for a weak point. Something you don’t like yet can’t pinpoint it. Let the Octo peek out from under your cuff. People will take notice. They want to look. Most won’t be able to identify it.

Breitling Rules the Cockpit

Pilots rely on watches. Make sure to check out these beauties. Take a closer look at the Breitling Steel Chronograph 44. A timeless design that will have you looking like you know what you are doing. Fifty years from now, this watch will be as good looking as it is today. It will still be running too.

Stainless Represents Value

Stainless steel watches are not going anywhere. There is a new generation of buyers who demand high quality and are willing to pay for it. Stainless represents value. The steel model is much less than the same watch in white gold. While white gold is a prestige play, stainless gets you in the ballgame and represents value.

The Shopping Experience is Faster

Swiss makers are looking to interest the younger watch buyer. Technology is giving the affluent fan access to premium watches like never before. The sales ceremony traditionally involved reciting the brand story to draw in new buyers. Today’s shopping experience is faster and more immediate. Retailers I spoke with for this story say inventory levels drive sales. No surprise a sought after watch sells as soon as it hits the store.

Makers are courting a new generation of affluent young buyers willing to pay for quality. They crave simple shopping experiences. Look for stainless to represent the largest chunk of the global market for years to come.

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Douglas Pilarski is a writer/journalist based in Portland. He writes about luxury goods, exotic cars, horology, tech, food, lifestyle, and workplace issues! Comments are welcome at [email protected]. Follow @dpatlarge

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DO NOT COPY OR PUBLISH ANY PART OF THIS ARTICLE WITHOUT THE CONSENT OF THE AUTHOR.

This publication or parts thereof, may not be reproduced in any form, stored in any retrieval system, or transmitted in any form by any means — electronic, mechanical, photocopy, recording, or otherwise — without prior written permission of the publisher, except as provided by the United States of America copyright law. For permission requests, write to the publisher [email protected]

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