Start Freelancing the right way
Learn from my experience and start a successful freelancing journey
When I first started freelancing, it was tough. I didn’t know what to charge, I couldn’t even find work, and the few clients I did land were a result of me spamming my social networks and email contacts. The first thing you need to do when starting freelancing is to figure out your rates for services and set them in stone. Without knowing where to start — what services you offer, and how much you want to charge — you’ll never be able to land a client! (Even if you have a great portfolio or website.)And when it comes to picking out your rates, two factors need to be taken into account. One is cost, which I’ll discuss in the next paragraph. The second is time. As with nearly everything, the more time it takes for you to provide something, the more money someone is going to have to pay for it.
Cost:
The first thing we need to decide on a rate is an estimate of how much work we think we can do before running out of ideas. And that’s pretty simple. If you’re a web designer, for example, and you know how to do 2 things per week, then charge $50/hour. This gives your client a feeling that they are paying what they are worth — because what they are paying is for the time you spend doing that work.
Time:
The other thing we need when figuring out our rates is an estimate of how long the service will take us to provide. This varies wildly with freelancers and their many specializations; but in my experience, if it takes me more than 5 hours to create a design (print or web) I’m going to ask for more money. If it takes me less than an hour, though, I’ll ask for a bit less.
Now we come to the tricky part. We need a system that controls your revenues and allows you to decide on when to increase your rates. The idea here is simple; we want the money to be proportional to the time it takes us to provide our service. So let’s say you are charging $50 per hour for a web designer who can do 2 web pages or Internet pages of information per week — you start at a 50% markup rate (50% of $100 is $50). But let’s also say your design takes 3 hours; so your hourly rate is now 67%. You now have an hour of work for $50, and a week of work for $600. In this case, you can decide to increase your rates every time you get a third of a week’s worth of work done.
Let’s say you’re charging $50 per hour when you can do 2 pages per week and your design takes 2 hours. The markup rate is 50% (50% of $100), but the time it takes is 75% ($75/hour). You can choose to increase your rate every two weeks or every other week, or whatever the amount of time it takes you to get a new client is. Just be sure to increase your rate once you get that new client.
Markup rate:
Next, find a markup rate (usually between 50–65%) that you feel comfortable with for the services you provide and stick with it. The markup percentage will not change unless you feel like what you are providing is becoming more valuable.
Within the first few months, I had my rate set at $40/hour and I did the work of 2 people because I had no one to help me. It’s scary raising your rates when you’re just starting but when you do it properly, your income will soar.
Remember that the markup rate is calculated on top of your hourly rate. So, using our previous example, if you are charging $50 per hour and have a 50% mark-up rate ($25/hour), your new hourly rate is $75/hour. This ensures that your amount of income remains proportional to how much time it takes you to do a service.
Overhead:
Always remember to include all of the expenses involved with providing a service — from time spent in communication with clients, to time spent on marketing. Include any expense that you can think of and you’ll be able to make your rate work for you. Some examples of typical expenses are hardware, software, and travel expenses. Whatever you can afford is fine. Just remember that seldom are clients willing to pay more than what it costs them and they may even refuse if it costs them too much. To be honest when thinking about providing your services, including everything that goes into it from food to travel. Your overhead is the most important thing in setting up your rate since it will ultimately determine how much money you are making per hour.
Marketing:
Always remember to market yourself properly, especially in the beginning when you are just starting. Learn as much about your niche as possible, read trade publications related to your industry and visit interesting websites on websites that are related to your industry. Always take a note of the price ranges of clients you are working with and submit your work to as many of them as possible. Also, always include relevant links in your portfolio so that clients who are interested in what you do can see it and contact you.
Social media:
A simple way to get immediate clients for free is by using some social media sites that give you leads for new clients. For example, Twitter and LinkedIn. You could even use Facebook if you want to connect with friends and family. It’s useful for more than just that though.
Using these sites is a good way to bring money in if you’re just starting. You can get leads by using Twitter hashtags such as “jobs” or “employment”. These leads will bring in tons of potential clients with low competition who are searching for a graphic designer or some other service.
This is basically a list of things that I believe are important to know to be successful. This is by no means a complete list. Here are some more things you can do to be successful.
Be consistent in your work. Be honest and trustworthy with your clients. Always remember that you are running a business, so never stop thinking about ways to grow it or ways to improve it — even if there is no money coming in right now. Also, always keep doing what you love because the most talented people out there can get anyone’s job done, but the best people can do most jobs better than everyone else.
Be honest: You will often be told that you are too good or that you have the wrong type of skills. Listen to what people tell you because it is often very important to your success as a freelancer.
Be flexible: and always be willing to work harder and faster than your competition. There is nothing more unfortunate than having a client who is very difficult to please and who just wants the same level of service over and over again for months at a time. It’s impossible, but it happens occasionally with new clients, so don’t let them get away with it too easily. Do everything you can to help them find someone else who can do the job faster, better, cheaper, etc. You’ll be able to land a higher-quality client after a few weeks.
There are no hard and fast rules about freelancing, but always remember that you can make more money with more experience. With experience, you’ll know how to deal with all kinds of problems that will come up — just don’t let them get to you too much and it will all work out the way it should. Just be honest and transparent with your clients at all times, even if you think they might not like it or take it the wrong way. That’s the only way to run a business. Now go start your own business.






