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Summary

The website content discusses strategies for creating content through spoken word rather than traditional writing, emphasizing the use of webinars, live casts, and podcasts as tools for content generation.

Abstract

The article titled "Speak Your Content" introduces a novel approach to content marketing by encouraging the creation of content using speech instead of writing. The author, a former therapist turned Content Marketing Strategist, shares their personal journey from struggling with writing to discovering the power of verbal content creation. The strategies outlined focus on leveraging live events, such as webinars and podcasts, to produce a significant volume of content. By recording these events and transcribing them, marketers can generate multiple articles and repurpose content in a cyclical manner, continually creating new material without the need for traditional writing methods.

Opinions

  • The author acknowledges the difficulty many people face in writing content, despite understanding its potential benefits.
  • Writing is perceived as a barrier by some, as evidenced by the author's own experience of not completing their Ph.D. dissertation.
  • Content creation through speech is presented as a solution to overcome writing challenges, with the author advocating for its effectiveness.
  • The use of webinars is highlighted as a particularly efficient method for creating content, with the potential to yield 8-12 articles from a single 60-minute session.
  • There is a strong emphasis on the importance of recording and transcribing spoken content to maximize its utility and repurpose it into written form.
  • The author believes in the value of creating original content based on one's expertise and suggests that this approach can lead to an "endless amount of content."
  • A bonus tip is provided, suggesting that articles created from transcribed webinars can, in turn, become the basis for additional webinars, creating a sustainable content generation cycle.

New Strategies for You

Speak Your Content

How to Create With Your Mouth Not With Your Hands

Photo by Christina @ wocintechchat.com on Unsplash

“Create with Your Mouth Not with Your Hands”

Content marketing is a great way to generate volumes of highly qualified traffic and profits.

And yet so many people struggle with writing theircontent even when they know the great results available.

I get it.

I once believed that I could not write. So much so that I never finished my dissertation for my Ph.D in Marriage & Family Therapy back when I was a therapist.

Now as an Content Marketing Strategist I dig deep into my niche to help you create content in as many ways as possible. Creating templates has helped thousands of online marketers create content and build their traffic and profits.

At the same time, so many people still struggle with writing articles, blog posts, and more.

Photo by CoWomen on Unsplash

Create with Your Mouth Not with Your Hands

So let’s take a look at some strategies for creating content without having to write. And no, I am not talking about content spinners and the content vomit you get from such things.

I’m talking about about creating original content based on your expertise, without having to lift a finger to write, by creating with your mouth and not with you hands.

One of my favorite ways to do this is with live casts and webinars. You can also use podcast and radio interviews.

For ease of communication I’ll be talking about webinars for this example. Just remember these strategies apply to all forms of “creating with your mouth not with your hands.”

When you conduct a 60 minute webinar you are actually creating between 8–12 articles depending on how fast you talk.

What you want to do is conduct your webinar and make sure you record it. I usually record my webinar by more than one means just in case something goes wrong with one recording source. There’s not much worse than holding a great webinar in which you are really doing great, only to find out the recording did not work.

The next step is to have that recording transcribed into as many pieces of content as possible. When you break your webinars into sub-headings with several points for each sub-heading, you’ll wind up with more content.

Bonus Tip: Each one of those articles created with your mouth not with your hands can then become another webinar.

Of course you are going to record that webinar and have it transcribed, right?

Now you are on your way to speaking an endless amount of content without lifting a finger to create your content.

So who is this guy with the “create with your mouth not with your hands” stuff? Here you go:

Content
Content Creation
Content Marketing
Content Repurposing
Content Strategy
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