Smart or Stupid: Do Your Taglines and Slogans Work?

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com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*1TQkcgkWfYWdUSxLm0Nqrg.jpeg)"></div> </div> </div> </a> </div><p id="8a39">Thanks for reading. This article was originally published on my site at <a href="https://createteachinspire.com/">CreateTeachInspire.com</a>. You can reach me there or email me at [email protected].</p><p id="1739">You might also enjoy …</p><div id="fc68" class="link-block"> <a href="https://readmedium.com/effective-communication-be-sure-your-audience-understands-you-76e8fea40c07"> <div> <div> <h2>Effective Communication: Be Sure Your Audience Understands You</h2> <div><h3>Speak the same language as your customers and readers</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*eorf8x5rnhOcNoRkMxIw0g.jpeg)"></div> </div> </div> </a> </div><div id="af08" class="link-block"> <a href="https://readmedium.com/writers-are-worth-what-they-cost-dont-cheat-them-675b1c4be925"> <div> <div> <h2>Writers are Worth What they Cost — Don’t Cheat Them</h2> <div><h3>Need a good writer? Don’t do what this guy did</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize

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:fit:320/1*mYs3fdPB1hjWL4ocx9y-ow.jpeg)"></div> </div> </div> </a> </div><p id="d8ec">Here’s a little more about me:</p><div id="439d" class="link-block"> <a href="https://readmedium.com/i-couldnt-be-an-elephant-so-i-became-a-writer-d54048740b51"> <div> <div> <h2>I Couldn’t be an Elephant, so I Became a Writer</h2> <div><h3>When you love what you do, it’s still work — but it’s awesome work!</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*sY4FpBF5g1dnlvg2zITdbw.jpeg)"></div> </div> </div> </a> </div><p id="fe00">Check out a few of my Medium writer acquaintances — they’ve written some work you might find entertaining and valuable.</p><p id="0bfb"><a href="undefined">Tim Maudlin</a>, <a href="undefined">Linda Halladay</a>, <a href="undefined">Joseph Serwach</a>, <a href="undefined">JeffHerring.com</a>, <a href="undefined">Phil Truman</a>, <a href="undefined">Marjorie J McDonald</a>, <a href="undefined">Linda Caroll</a></p><p id="8c83">I’d love to connect with you! May I send a brief inspirational message every Saturday morning? Visit <a href="https://createteachinspire.com/saturday"><b>CreateTeachInspire.com/saturday</b></a> to receive messages like these:</p><figure id="ea2c"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*AbEexoQxUV2vVk2C.jpeg"><figcaption>Photos by Jerry D. Clement; text added by Jacquelyn Lynn</figcaption></figure></article></body>

Do your taglines and slogans really mean anything?

Photo by Jerry D. Clement

When I get new Twitter followers, I usually take a look at their profiles before I decide whether to follow them back. Recently I was followed by a company whose profile included this statement:

We focus on customer satisfaction.

Really?

How many companies deliberately focus on customer dissatisfaction?

Here’s another one:

We live by the creed that the customer is number one.

I’m not even sure what that means.

When it comes to taglines and slogans, don’t make people yawn — or worse. Your taglines and slogans should make clear, meaningful statements about what you do in a way that sets you apart and makes people want to know more about your company.

Make them smart so they work for you. And don’t put them in quotation marks.

Thanks for reading. This article was originally published on my site at CreateTeachInspire.com. You can reach me there or email me at [email protected].

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Smart or Stupid: Do Your Taglines and Slogans Work?

Do your taglines and slogans really mean anything?

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The incorrect use of quotation marks can confuse the reader and change the meaning of your message.

Effective Communication: Be Sure Your Audience Understands You

Speak the same language as your customers and readers

Writers are Worth What they Cost — Don’t Cheat Them

Need a good writer? Don’t do what this guy did

I Couldn’t be an Elephant, so I Became a Writer

When you love what you do, it’s still work — but it’s awesome work!