Summary

Jeff Herring introduces the concept of "Stealth Articles" as a method for creating engaging and profitable content that combines informative articles with sales techniques.

Abstract

Jeff Herring's article training focuses on the concept of "Stealth Articles," which are designed to subtly guide readers towards taking the next steps in their success journey without the overtness of traditional sales pitches. These articles are crafted to be highly informative and helpful, providing readers with immediately actionable advice for business growth. The framework for a successful stealth article includes a playful introduction, a relatable story, profitable teaching, and a cliffhanger close, followed by a gentle invitation to further engagement. Herring also offers a free Live coaching MasterClass for creating the first stealth article and emphasizes the importance of content that readers look forward to and can act upon.

Opinions

Traditional sales pitches are seen as pushy and often lead to resistance from potential customers.
Stealth articles are viewed as a blend of the best aspects of informative articles and effective sales pages.
The use of storytelling is emphasized as a powerful tool in content marketing, with the phrase "Facts Tell, Stories Sell" being highlighted.
The article suggests that content should be immediately actionable to be profitable and to encourage reader engagement.
A "Cliffhanger Close" is recommended to leave readers wanting more and to lower their sales resistance.
The author believes in providing value first, which naturally leads to readers inquiring about further offerings.
Early registration for the Stealth Article MasterClass is incentivized with immediate access to a Title Idea Vault and Top 10 Title Ideas.
The author values reader support and encourages new Medium users to join and support content creators on the platform.
Jeff Herring positions himself as an expert in content marketing and personal development, offering insights into creating the life and dream practice readers desire.

PROFITABLE CONTENT TIPS

Smart Content Income: Stealth Articles

How to profit with ease with your articles (free invitation enclosed)

Welcome to today’s article training. I’m glad you’re here.

You know the feeling when someone is trying to shove a sales pitch down your throat? You stiffen as the sales resistance walls go up.

Why do people still do that? I believe it’s because they don’t know how to do it any differently.

Here’s how to do it differently:

Stealth Articles

So what’s a “stealth article” you ask?

A stealth article is an invitation to the next success steps cleverly disguised as an informative and helpful article. And these “stealth articles” really are very informative and helpful. Think of stealth articles as a combination of the best of articles and the best of sales pages.

Here’s the winning framework

Playful Intro: Here’s a crazy idea! Someone has taken the time to read your article. Welcome them in! “Hello to all my favorite [niche title]”

Tell a Related Story: Facts Tell, Stories Sell. Tell a story from your own life or someone else’s that relates to your article topic. Facts Tell, Stories Sell.

Profitable Teaching: Articles that get read, articles that your community looks forward to, articles that get acted on, articles that go viral. They all have one very rare and important thing in common: they teach you immediately useable stuff to grow your business.

Cliffhanger Close: Whatever combination of “you can do this” “you got this!” “go use this stuff” “imagine what it will be like when” “let me know what you do with this” fits for you, add it here. We all like to know someone is interested in our success and believes we can do it.

Gentle Invitation: By now when you do this right, people are already asking:

“How do I get more from you!?!”

This means they want to take their next success steps. Your job is to help them do it with a gentle and irresistible invitation to their next success steps.

Think of stealth articles as a combination of the best of articles and the best of sales pages.

And now I’ve created a way for you to create your First Stealth Article free with my Live coaching. It’s called the Stealth Article MasterClass and you can register early right here.

And the Bonus for early registration is immediate access to my Title Idea Vault and the Top 10 Title Ideas

Get Started Here

About Jeff Herring

“I Traded My Couch for a Mouse”

How a Counseling Psychologist Became One of the Good Guys Online

medium.com

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