Content Creation | Repurposing | Content Repurposing
Simple, Amazing & Closely Guarded Content Repurposing Secrets
Perfect for Every Content Creator
Content Repurposing is one of the best ways to extend your reach and get found online.
And getting found online is one of the reasons you’re reading this column, right?
Consider with me these 9 unique strategies to Repurpose New, Existing and Future Content.
R epurposing is hypersanity. You’ve heard the definition of insanity, right? Doing the same things that don’t work over and over and expecting different results.
Repurposing is hyper-sanity: using the same content over and over in different ways and getting great results.
E vergreen Traffic Machines are content that you may have created weeks, months, or even years ago that is still working for you online. When you repurpose your written content into different mediums (text, audio, video, graphics, memes, checklists, templates) you’re creating even more Evergreen Traffic Machines (ETMs).
P rofit Type One is growing your audience. So every time someone opt-ins and joins your list community, it’s a profit. When you repurpose your content, you have more content to promote your opt-ins, and you have more content to repurpose as lead magnets in various forms.
U plevel your connection. How connected are you in your niche? Who do you know and who knows you? Content connects like nothing else. Repurposing your content gets you more connection.
R epurposing your content is not duplicate content. Here’s an example of duplicate content:
You create an article that gets thousands of views and brings in new traffic that buys your stuff. You get excited. And you think: “Wow, if that article in one place on my website got me all this, let’s put that article in 10 more (wait, let’s make that 100) different places on my website!”
That’s dumb — and that’s duplicate content.
Publishing one piece of content in multiple unique places across the internet, sometimes in different forms (text, audio, video, graphics, memes, etc) is smart — and that’s repurposing your content.
P rofit Type Two is money in your bank. One of the beautiful things about my content creation system is when you’re creating your promotional content you’re also creating your profitable content. When you repurpose your promotional content into profitable content (info-products and other resources) you never have to stare at a blank screen again when you’re creating products.
O nline visibility allows you to get found in a very crowded marketplace. Consistently repurposing your content exponentially increases your chances of getting found. As my buddy Denise Wakeman says:
“You want to hear people say — I see you everywhere!”
Repurposing your content is the fast track to getting there.
S ales increase as you repurpose your content. You’ve got more content. You’re getting more visible. You’re creating high quality traffic, and you’re growing your audience. With this kind of momentum built, more sales is simply inevitable for you.
E ngagement is the prime directive on social media. This one just makes logical sense. Think with me here. The more you repurpose engaging content the more engaging content you have out on the interwebs. The more engaging content you have out on the interwebs the more engagement you’re going to get. And the more engagement you get the more profit you get.
And now that you’ve discovered the 9 unique strategies to Repurpose New, Existing and Future Content, let’s get you started creating your own profitable content repurposing empire, before your head hits the pillow tonight, on me!
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