Should You Fear Failure or Strive for Success
Which one’s the better motivator?

It’s no mystery we all need motivation.
Motivation by its definition means
a reason or a set of reasons for acting or behaving in a particular way.
So the fuel behind our motivation lies in the reasoning behind it. And our reasoning is guided by our emotions. And we can credit our reasoning to really only two emotions, fear & desire.
Fear & Desire → Reasoning → Motivation
The question is which one’s the better motivator. Should you take a good look at what failure is and fear it? Or should you have a deep desire and passion for success and use that to fuel you?
The answer is… (drum roll) Fear
In terms of intensity of emotions, fear rises above all. Fear acts scientifically as the most potent motivator as its evolutionary purpose is to act as a responsive system to protect ourselves from danger. When the fear centre of our brain, the amygdala, is stimulated, it prompts the release of physiological changes that aid in our survival which overpower all other forms of reasoning.
How to use Fear for Motivation
Fear motivates us to move away from an uncomfortable situation while also moving closer to a comfortable situation. Desire only motivates us to move towards a comfortable situation. This is why fear trumps desire.
- Familiarize yourself with your fears
What does failure look like to you? Is it begging on the street? Losing all your friends? Getting an A-? What does it look like to fail? Then saturate your mind with what that failure looks like. What it feels like. Go a step further and list your fears. Most you will find are irrational and seem silly. But the ones that are genuine and serious get to know their sources. Why do you have them? Take a genuine fear from your list and look at the opposite end of the spectrum. Look at the potential and capacity you have for happiness that you’re missing out on.
2. Try fear generation to get comfortable with fear
Sit down, close your eyes and try to generate fear. Familiarize yourself with it. When embodying fear, you’ll notice certain changes. Maybe your heartbeat quickens. Maybe you feel hot and start to sweat. Maybe you start to shake. Whatever the symptoms, acknowledge their presence and try to even counteract them. Slow your breath, relax your muscles, close your eyes. This process is how you build awareness.
By practicing your awareness of fear and getting comfortable with it, when you experience fear for real, you’ll know how to face it and use it.
3. Practice fear motivation
When you face dips in motivation (and you will), tap into your established fears. Why are you working at your job? Why are you investing time in your business? Why are you working on that skill? Focus on your fear-based purpose, and the motivation you’ll get will help you persevere and build your resilience.
The practice of fear motivation requires effort and care. But it allows you to tap into thousands of years of biological evolution for the motivation you crave.






