BEYOND MAKEUP | REMARKABLE RISE

Rihanna’s Unstoppable Impact — How Fenty Beauty Crowned Itself in 2023?

Why Fenty Beauty Stands Out?

Imagine a world where beauty standards have often left people feeling excluded, where makeup selections offered limited choices that left many feeling unseen. In this world, one woman dared to challenge the norm and rewrite the rules of beauty.

Hey there, people! Today, we’re diving into the remarkable journey of someone who’s not just a sensational artist but a total business whiz — Rihanna. And guess what? Fenty Beauty has taken the world by storm this year.

I may not have all of Rihanna’s songs in my playlist, but when it comes to her business skills, I’m totally impressed. Whenever I hear “Riri” and “Fenty” together, I get really curious (in a good way).

So, buckle up because we’re about to unveil the secrets of her beauty empire, explore her incredible story, and gather some seriously cool insights from her success. Whether you’re a die-hard fan or just someone who loves a good success story, you’re in for a treat.

Fenty Beauty’s Rise

According to Cosmetify, Fenty Beauty became the number one cosmetics brand in the world in 2023. The brand’s global sales reached a staggering $582 million, making it the wealthiest brand on Cosmetify’s top 10 ranking.

How did Rihanna come up with the idea for Fenty Beauty?

Fenty Beauty was founded by Rihanna in 2017. Rihanna wanted to create a cosmetics brand that was inclusive of all skin tones and types. She was inspired by her own experiences as a woman of color, who often struggled to find makeup that matched her skin tone.

In an interview with TIME magazine, Rihanna said that she wanted to create a brand that would “change the way people think about beauty”.

She said that she wanted to “make everyone feel included and seen”. Fenty Beauty quickly became one of the most popular cosmetics brands in the world.

What Sets Fenty Beauty Apart?

Fenty Beauty competes with industry giants like MAC Cosmetics, Estee Lauder, Maybelline, and more. But, After all these brands, Fenty Beauty has managed to become one of the most popular cosmetics brands in the world despite its competition because of the following factors:

Inclusive shade ranges: Fenty Beauty launched with 40 shades of foundation, which was more than any other cosmetics brand at the time. This was a groundbreaking move, as it showed that there was a demand for inclusive beauty products. The brand has since expanded its shade range to 50 shades.
High-quality products: Fenty Beauty products are known for their high quality. The brand’s foundation is full-coverage and long-wearing, and its lipsticks are pigmented and moisturizing.
Strong marketing and social media presence: Fenty Beauty has a strong marketing and social media presence. The brand’s campaigns feature a diverse range of models, and its social media accounts are followed by millions of people.
Rihanna’s celebrity status and influence: Rihanna’s celebrity status and influence have also played a role in Fenty Beauty’s success. Rihanna is a global icon and style influencer, and her fans are eager to use the same products that she uses.

Rihanna’s Smart Marketing Moves

How did Rihanna cleverly marketed her brand Fenty Beauty on several occasions? — Here are a few examples:

Featuring a diverse range of models in campaigns: Rihanna has featured a diverse range of models in Fenty Beauty campaigns. She has featured models of all skin tones, types, and abilities. This has helped to make Fenty Beauty a brand that everyone can relate to.
Using social media to engage with customers: Rihanna is very active on social media, and she often uses her platforms to engage with Fenty Beauty customers. She responds to comments and questions, and she often shares behind-the-scenes content. This helps to create a sense of community and loyalty among customers.
Partnering with other brands and influencers: Rihanna has partnered with other brands and influencers to promote Fenty Beauty. For example, she has partnered with Nike, Puma, and Samsung. She has also worked with influencers such as James Charles and Jeffree Star. These partnerships help to reach a wider audience and generate excitement around the brand.
Creating limited-edition products: Rihanna often creates limited-edition Fenty Beauty products. This helps to create a sense of urgency and excitement among customers. For example, she released a limited-edition collection with A$AP Rocky in 2020.
Using humor and personality in marketing: Rihanna is known for her sense of humor and personality. She often uses these qualities in her marketing for Fenty Beauty. For example, she has created humorous videos and social media posts to promote the brand.
Being authentic: Rihanna is genuine and authentic in her branding and marketing. She is true to herself and her values, and this resonates with customers. For example, she often speaks out about social issues and uses her platform to promote inclusivity and diversity.

Rihanna’s smart marketing has helped to make Fenty Beauty one of the most popular cosmetics brands in the world. The brand is known for its inclusivity, diversity, and high-quality products. Rihanna’s marketing has also helped to create a strong sense of community and loyalty among customers.

Do you remember the Super Bowl Halftime Show moment? — That was my favorite Rihanna moment of 2023.

At the 2023 Super Bowl Halftime Show, Rihanna’s use of her Fenty Beauty “Invisimatte Instant Setting + Blotting Powder” compact to touch up her makeup on stage during the performance was a brilliant marketing move. Here are the key takeaways from that pivotal moment:

Product Confidence: Rihanna’s use of her own brand on stage showed confidence in Fenty Beauty’s quality.
Brand Promotion: Onstage, Fenty Beauty reached a massive audience, boosting brand awareness.
Authentic Image: Being authentic is so ‘Rihanna’. Using her products highlighted her down-to-earth personality, emphasizing authenticity.

The Super Bowl performance wasn’t just about music; it was savvy marketing. Rihanna’s use of her Fenty Beauty products displayed confidence and authenticity, reinforcing her image as both an artist and a businesswoman. Her decision to perform for free demonstrated her passion for music and her fans, enhancing her brand’s positive image.

Lessons from Fenty Beauty’s Success

There are many lessons that can be learned from Fenty Beauty’s success. Here are a 5 key takeaways:

1/ Inclusivity is key. Fenty Beauty’s success shows that there is a strong demand for inclusive beauty products. By offering a wide range of shades and products for all skin tones and types, Fenty Beauty has made everyone feel included and seen.

2/ Quality matters. Renowned for top-notch quality, Fenty Beauty’s products, from its full-coverage foundation to pigmented, moisturizing lipsticks, have cultivated a loyal customer base through unwavering excellence.

3/ Marketing and branding are important. Fenty Beauty’s robust marketing and branding initiatives, featuring diverse models and a massive social media following, have forged a strong reputation and widespread brand recognition.

4/ Authenticity Connects. Rihanna’s genuine approach resonates deeply with customers. Staying true to oneself and brand values forms a personal connection that fosters loyalty.

5/ Passion Drives Success. Rihanna’s undeniable passion fuels Fenty Beauty’s journey. Her unwavering dedication to enhancing beauty for everyone, regardless of background, is the cornerstone of the brand’s remarkable success.

Rihanna’s Impact on the Beauty Industry

Fenty Beauty’s profound influence on the cosmetics industry is undeniable. It proves that a cosmetics brand can thrive while catering to a diverse clientele, inspiring inclusivity across the industry.

Here is a quote from Rihanna about her vision for Fenty Beauty:

“I want everyone to feel included. That’s the real reason I made this line”.

This quote sums up what makes Fenty Beauty unique. It’s not just about makeup; it’s about making everyone feel beautiful, no matter their skin tone, type, or ethnicity. I believe, she succeeded in conveying her vision loud and clear to people.

She did it better!

Fenty Beauty serves as a stellar model of success — inclusive, high-quality, and masterfully marketed. It has reshaped the beauty landscape, leaving an enduring mark destined to resonate for years to come.

Thanks for reading!

Your opinion matters! I’d love to hear your thoughts on Fenty Beauty’s incredible journey. Apart from Fenty Beauty, is there another brand you hold in high regard? Personally, I admire “Rare Beauty” by Selena Gomez; her brand radiates positivity. Share your insights in the comments, and stay tuned for exciting content delivered straight to your inbox. Don’t miss out — subscribe now!