Repurpose and Promote Your Short-Form Videos to Expand Your Audience
Expand your reach by repurposing and promoting your short-form videos
Step one is to create short-form videos. Read more about that here in these two articles:
But it does not end there.
In order to maximize your authority and expertise, repurpose every video:
- Regularly update with some new examples: Re-make all popular videos with a few new insights, data, examples, etc.
- Build course: Compile all of your best short-form videos on a subject into a full course. Sell accessibility for revenue.
- Create an audio version: Take out only the audio from the video and add it into a podcast episode. Then, publish on places such as Spotify.
- Re-edit into lengthier tutorials: Take a one minute overview video and then re-edit that video into a more detailed five minute tutorial.
- Develop social media snippets: Take brief 5 to 15 second segments from the video to share as a teaser across your social network.
- Turn into a blog post: Transcribe all video scripts and turn them into fleshed out blogs. In more detail, expand upon key points. Include a few screenshots from your video as visuals.
- Natively post on several channels: Upload the video right onto Twitter, TikTok, LinkedIn, Instagram, YouTube, and any other place your viewers are present.
Repurposing will expand your audience and allow you to recycle the exact same advice in various formats. Turn every short-form video into a complete authority-building, multi-channel asset.
Promote Short-Form Videos to Reach More People
You have put in the hard work to develop valuable, authoritative video content. However, don’t stop there! Distribution and promotion are critical to having the videos viewed by the right audience.
Below is a list of effective strategies you can use to maximize viewership:
- Share and compile “best of” playlists of your best videos in order to generate more expert advice views.
- Use influencer marketing by having partners react to and share your content.
- Embed all of your videos into emails, landing pages, and blog posts to double your exposure.
- Collaborate with other people with established audiences. You can ask if they’d be interested in cross-promotion.
- Share all of your videos in relevant LinkedIn and Facebook groups associated with your topics and industry. Engage with all of your commenters.
- Run paid promos through native ad formats such as TikTok ads, Facebook/Instagram boosting, YouTube ads, etc. Make sure you target your own niche demographic.
- In your profile bios, include links across platforms that point to your video channel or most recent video.
With a promotion strategy, it’s possible to turn a casual viewership into long-term, engaged audience members looking to you as an authority figure.
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