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Summary

Medium's Partner Program now includes a Referred Memberships feature, allowing writers to earn money by converting readers into paying Medium members, receiving half of the membership fee for each referral.

Abstract

Medium has introduced a new feature called Referred Memberships, which enables writers in the Partner Program to earn additional income. When a reader becomes a Medium member through a writer's referral link, the writer receives 50% of that reader's membership fee, on top of their regular earnings from member read time. This referral bonus continues for as long as the reader remains a member. Writers have a personalized referral landing page to promote memberships and can share this link across various platforms. The article also provides examples of how successful Medium creators have integrated their referral links and suggests maintaining a light and genuine tone when asking readers to support their work. Additionally, non-paying readers who subscribe to a writer's email are given the option to become Medium members, which also counts toward the writer's referral earnings.

Opinions

  • The author implies that writers deserve compensation for attracting new members to Medium, suggesting that even a token of appreciation like branded socks would be appropriate.
  • The feature is presented as a positive development, offering writers an additional revenue stream and the potential to increase their earnings significantly.
  • The article emphasizes the ease and flexibility of promoting the referral links, encouraging writers to be creative in how they encourage their network to become members.
  • There is an acknowledgment that asking for financial support can be awkward, but the article advises that a genuine approach can mitigate this feeling.
  • The article suggests that the Referred Memberships program is optional and that writers can choose not to participate without affecting their existing Partner Program earnings.

A Quick Guide to Referred Memberships

How you can earn money when your readers become Medium members

Photo Illustration: Save As/Medium; Source: Getty Images

Perhaps you’ve been in the strange, yet pleasant, situation in which your friend or your dad’s colleague or your seventh grade English teacher or someone has said, “Hey, I loved that thing you wrote on Medium! After you shared it, I started clicking around and it was so much fun and I found so much great stuff that I decided to become a member so I could read an unlimited amount of this awesomeness.” And maybe you thought, sheesh, I’m the reason that reader became a member, Medium should give me some money or at least a pair of branded socks or something.

Well, good news: Medium has rolled out Referred Memberships. This means creators can tap into their networks of followers in order to earn more from their writing. (No word on socks though, sorry.)

Basically, if you’re in the Partner Program, whenever you convert a reader into a paying Medium member, you receive half of that reader’s membership fee (minus standard payment processor fees). So anytime a reader uses your Referred Membership link to become a member, we’re giving you half their fee. Because hey, thanks for bringing that reader to Medium! They will end up with a totally normal membership by the way, and still have access to all the paywalled stuff on Medium, not just yours.

These earnings keep going as long as that reader is a member. And these earnings are on top of whatever Partner Program earnings you make based on member read time. (By the way, this is totally optional — you can ignore the whole Referred Membership thing if you want, and it won’t affect your Partner Program earnings.) Neat right?

Here’s a detailed walk-through of what setting up your referred memberships might look like. And the below graphic shows what your earnings could look like, based on current membership rates:

There are two ways you can implement this:

Your personal referral page

Every Partner Program writer has a personalized referral landing page where readers can become a paying member for unlimited access to your writing, plus the rest of Medium.

You can find your referral landing page when you go to Settings > Audience dev > Promote memberships. And you can share this landing page however you’d like: share it on social platforms, link to it on Medium post pages, or include it on your profile.

Here are a couple examples of ways Medium creators have done this:

You can put your referral link in your profile like John DeVore does!
You can add a longer explanation and a link to the end of a Medium post like Zulie Rane does!

It can feel a little funny to ask people for money, but it’ll probably feel less awkward if you keep the tone light and genuine, make it clear this is about supporting your work, and be sure to express gratitude to your fans!

Your email subscribers

When a non-paying reader subscribes to your email, they’ll be given the option to convert to a Medium member. If they do, this counts toward your referral earnings. You don’t have to do a thing: Whether you actively encourage readers to become email subscribers, or they subscribe on their own, we’ll automatically ask if they’d like to become a member.

That’s it! Happy writing!

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