Redesign of “Thoughts and Ideas”

Summary

The "Thoughts and Ideas" publication has undergone a redesign, featuring a new logo, homepage layout, and color scheme, reflecting a modern and minimalist aesthetic.

Abstract

The publication "Thoughts and Ideas" has introduced a significant visual overhaul, including a vibrant yet simplistic logo and a fresh homepage design. This rebranding effort comes as the publication, with over 23K readers and writers, seeks to embody a modern, contemporary feel while maintaining a colorful and unique identity. The new design incorporates the "Bitter" font from Google Fonts and a matt bluish-green background with a HEX code of "12818B," complemented by a bright yellow text logo with the HEX color "FFCA25." The redesign aims to resonate with the diverse and exceptional community of writers and readers on Medium. The new editor, Burk, has been instrumental in this process and invites feedback on the publication's new look.

Opinions

The redesign is intended to reflect the publication's growth and established presence on Medium.
The new logo is seen as a bright and colorful representation that also incorporates elements from the previous design.
The choice of the "Bitter" font and color palette is deliberate to convey a modern yet approachable vibe.
The abstract "T" and "i" in the small logo or avatar are meant to be a simple and quirky representation of the publication's name.
The publication's team hopes that the redesign will be well-received by the community and that it aligns with the diverse and exceptional nature of Medium's writers and readers.
Burk, the new editor, expresses gratitude to the readers and invites them to connect and provide feedback on the redesign.

We have a new look and a new logo

As you may have noticed, our publication “Thought and Ideas” has a completely new look and feel. We have a new logo and a new homepage design. This is one of the reasons why I was appointed as the new editor.

Screenshot by author

This new design is a colorful, yet simple and minimal representation of our growing, long-established Medium publication with over 23K readers and writers. Its main feature is the bright logo that incorporates a similar orange-yellow mixture as our old logo background and detail color, but more toned-down.

The font is called “Bitter” and can be found for free on Google Fonts.

The background color is a matt bluish-green with the HEX code “12818B”.

The yellow text logo uses the HEX color “FFCA25”. Everything else is plain white. As our small logo or avatar, I picked a simple, abstract combination of the “T” and “i” in our name that picks up the yellow color of the main text logo.

With this redesign, we hope to give “Thoughts and Ideas” a more modern, contemporary, yet colorful and quirky vibe that fits the diverse and exceptional group of writers and readers on Medium.

Thank you so much for reading. I hope you like the new look. And happy writing! Connect with me: burkr.de

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