Read this ONE book to rule them all
When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.

I discovered the joy of reading back in 2020 during the lockdown. I was interested in writing from an early age but reading never got my serious attention. The influx of free time during the lockdown period led me to pick up my very first book and since then I’ve been an advocate for the habit of reading. It not only taught me lots of valuable principles but also helped me regulate my mood and calm my senses.
Last week I completed reading one of the most proverbial non-fiction books of all time — How to Win Friends and Influence People by Dale Carnegie. If you’re an avid reader of non-fiction you’ve probably read this one. It was released back in 1936 and garnered universal praise. It was successful in, well, influencing finance legends like Warren Buffet, actress Donna Reed and even criminals like Charles Manson.
Talk about versatility!
In this article, I’ll briefly discuss the primary reason behind the success of the book. We will also touch upon the types of personalities that will benefit the most from the principles in the book. Let’s dive in.
Why does this book work?
Talk to someone about themselves and they’ll listen for hours.
Give the people what they want!:
If there’s one intriguing lesson I’ve absorbed from the world of behavioural psychology, it’s our unending quest to satisfy our innermost desires. And I’m not talking about individual desire. There are desires that we share in common as a species which the book emphasizes.
Dale Carnegie effortlessly taps into the psychology of human beings through his book, by gracefully acknowledging 3 deepest human desires:
- The desire to be accepted
- The desire to be respected
- The desire to be appreciated
Human beings are emotional creatures. Logic, diplomacy, rationality — these noble principles play second fiddle to your emotional responses. Emotions are fueled by desires. To win people to your way of thinking it is important that you pay homage to the above-mentioned desires.
With every principle the book reiterates the idea of respecting and acknowledging the ideas and opinions of others, helping them understand that your primary area of concern is their well-being. Make them feel heard. Make them feel comfortable.
A few principles that resonate with me the most, and the ones I've tried to implement are:
- Give honest and sincere appreciation.
- Be genuinely interested in other people.
- Be a good listener. Encourage others to talk about themselves.
- Be sympathetic to other people’s ideas and desires.
- Try to honestly see things from the other person’s point of view.
These are just a few of the other fascinating principles in the book that make dealing with anyone a cakewalk.
Become a better lover:
Love is beautiful. Love is profound. Love is pure. Love is healing. Love is soothing. And like every beautiful thing, even Love is riddled with consequences.
Becoming a lover is more than just caring. It’s about understanding the desires of your partner, acknowledging their achievements and appreciating their sacrifices. Dale’s book is a beautiful reminder of how conversation can heal relationships and assemble new ones.
Who should read this?
EVERYONE.
It has ideas and concepts that will stand true until the eradication of humankind. I’m not exaggerating. Read it and you shall know.
However there are a few segments of the masses that would gain the most valuable insights from the book.
New parents: Raising a child is one of the hardest tasks in the world. Children are delicate, naive and highly emotional creatures. You don’t expect rationality from them. To be able to understand your child and become their friend is a superpower. And this book will help you with tons of real-life examples. Now I am not a parent but I do have a younger brother. I love him a lot but sometimes he drives me crazy. Earlier I used to frequently lose my cool, try to restrain him from doing certain things, and scold him for bad behaviour. But this book has completely altered my responses and ultimately strengthened my relationship with my little brother.
Subsequently, the book will also help you to understand your partner better. We circle back to what we discussed earlier about love. Raising a family is a lot more than just putting food on the table.
Leaders: The book by Carnegie is a culmination of lessons he taught in one of his courses on effective leadership. As a leader, people look up to you for their well-being. You are dealing with pride, prejudice and irrational and/or incompetent behaviour every day. Reading this book will guide you on how to foster a growth environment in the workplace by feeding the right emotions and getting the results you need.
Final Thoughts:
In a world fueled by desires and emotions, Dale Carnegie’s timeless wisdom in ‘How to Win Friends and Influence People’ strikes a chord with the very essence of our humanity. It’s a reminder that respect, appreciation, and understanding are the keys to meaningful connections.
Whether you’re a new parent navigating the delicate waters of raising a child or a leader seeking to inspire your team, this book offers invaluable insights. But beyond its practical applications, it speaks to the enduring power of empathy and emotional intelligence. So, pick up this classic, not just as a guide to success but as a companion in understanding the beautiful complexity of human relationships.
Are you ready to “RULE” them all?
Buy the book here:
