Race, College Athletes, & NCAA Economics

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Abstract

repreneurial skills between academic and sports responsibilities.</p><figure id="895d"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*csr9QqrI_VZNx_cn.png"><figcaption>image by the Author</figcaption></figure><p id="97ad"><b>Sources</b></p><div id="215f" class="link-block"> <a href="https://nichecreativity.com/the-world-of-black-athletes-money-race-critical-thinking/"> <div> <div> <h2>The World of Black Athletes: Money, Race, & Critical Thinking | Finding Your Niche</h2> <div><h3>Which famous athlete is credited with integrating sports yet found it difficult to make a living because of racism…</h3></div> <div><p>nichecreativity.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*ykYNVn4JrATTLBac)"></div> </div> </div> </a> </div><div id="6b94" class="link-block"> <a href="https://www.washingtonpost.com/sports/2021/06/30/blackistone-ncaa-nil/"> <div> <div> <h2>Perspective | The NCAA and Supreme Court took a small step to fix college sports. It's not nearly…</h2> <div><h3>Walter Byers, the architect of the modern NCAA, coined the phrase "college football and basketball student-athletes,"…</h3></div> <div><p>www.washingtonpost.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*PS3ekn649o0BArbR)"></div> </div> </div> </a> </div><div id="7321" class="link-block"> <a href="https://www.theblaze.com/news/ncaa-amateurism-college-sports-whitlock"> <div> <div> <h2>Whitlock: I'm happy NCAA amateurism is dead, but I'm concerned college sports will collapse</h2> <div><h3>The NCAA's decades-long refusal to reform its amateurism model will likely lead to a massive decline in the popularity…</h3></div> <div><p>www.theblaze.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*X4TipODiOGTjlhKr)"></div> </div> </div> </a> </div><div id="88de" class="link-block"> <a href="https://cronkitenews.azpbs.org/2021/06/21/academic-benefits-a-go-ncaa-loses-supreme-court-case-on-compensation/"> <div> <div>

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            <h2>NCAA loses Supreme Court case on compensation</h2>
            <div><h3>PHOENIX - The Supreme Court ruled Monday that the NCAA's attempts to limit education-related benefits for athletes…</h3></div>
            <div><p>cronkitenews.azpbs.org</p></div>
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      <a href="https://www.washingtonpost.com/sports/2021/03/19/ncaa-womens-basketball-unequal/">
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            <h2>Perspective | NCAA's message to women's basketball players: You're worth less</h2>
            <div><h3>I'm tired. Not from today or from yesterday but from 40 years of it. Forty years tired of writing the same damn story…</h3></div>
            <div><p>www.washingtonpost.com</p></div>
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      <a href="https://www.pbs.org/newshour/show/is-the-ncaa-a-cartel-some-former-and-current-athletes-say-yes">
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          <div>
            <h2>Should the NCAA pay college athletes?</h2>
            <div><h3>March Madness means a huge payday for coaches, colleges, networks and advertisers -- everyone except the athletes…</h3></div>
            <div><p>www.pbs.org</p></div>
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      <a href="https://www.politico.com/news/2021/06/30/ncaa-lifts-athlete-endorsement-rules-497341">
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            <h2>NCAA lifts athlete endorsement rules as states scramble to court players</h2>
            <div><h3>Now, schools are leveraging their business school faculty to coach athletes on their taxes and finances to keep pace…</h3></div>
            <div><p>www.politico.com</p></div>
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Smoke and mirrors or real change?

The miserable economic circumstance amateur athletes may confront on a college campus is not new.

Consider the following: while in college, Olympic track and field legend Jesse Owens, due to college culture and policy, was likely malnourished while in training for the 1930s Olympics, said his biographer, professor Jacqueline Edmonson.

And in 2016, Ed O’Bannon, NCAA MVP, one of the five percent graduating from amateur athlete to pro sports, admitted during a PBS News Hour interview, there were times he went hungry while in college because he didn’t have the cash to pay for food.

In 2021, The Supreme Court sided against the NCAA’S business model for amateur college athletes and will allow them to make money by granting them access to use their name, image, and likeness in endorsements and other ventures.

But some say the court ruling against the NCAA is tantamount to allowing college athletes gig worker status, and the current court ruling does not allow college athletes any part of the profits they have generated for the NCAA, writes The Washington Post.

Others argue players are not being taken advantage of, and it is irrelevant most players are young Black men responsible for the lion’s share of the billions being generated by college sports for the NCAA.

Meanwhile, amateur athletes are not considered employees, so there is no access to worker’s compensation. And the loss of scholarships when injured is not uncommon.

Nice.

Several universities have plans to help their amateur athletes market themselves, according to Politico. The new court ruling has led to lucrative sponsorships for some popular college athletes, especially those with a large social media following.

Of the 480,000 NCAA amateur athletes seeking to market themselves, one hopes there will be time to master social media, business, marketing, and entrepreneurial skills between academic and sports responsibilities.

image by the Author

Sources

RACE | BLACK COLLEGE ATHLETES | NCAA | EDUCATION | ECONOMICS

Race, College Athletes, & NCAA Economics

Smoke and mirrors or real change?

The World of Black Athletes: Money, Race, & Critical Thinking | Finding Your Niche

Which famous athlete is credited with integrating sports yet found it difficult to make a living because of racism…

Perspective | The NCAA and Supreme Court took a small step to fix college sports. It's not nearly…

Walter Byers, the architect of the modern NCAA, coined the phrase "college football and basketball student-athletes,"…

Whitlock: I'm happy NCAA amateurism is dead, but I'm concerned college sports will collapse

The NCAA's decades-long refusal to reform its amateurism model will likely lead to a massive decline in the popularity…

NCAA loses Supreme Court case on compensation

PHOENIX - The Supreme Court ruled Monday that the NCAA's attempts to limit education-related benefits for athletes…

Perspective | NCAA's message to women's basketball players: You're worth less

I'm tired. Not from today or from yesterday but from 40 years of it. Forty years tired of writing the same damn story…

Should the NCAA pay college athletes?

March Madness means a huge payday for coaches, colleges, networks and advertisers -- everyone except the athletes…

NCAA lifts athlete endorsement rules as states scramble to court players

Now, schools are leveraging their business school faculty to coach athletes on their taxes and finances to keep pace…